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I)AI'I'RUYI.]N I IINI I VII]T NNMTRUNG rAl.r quAxc cAo vA
DrcH vu rnuynN siNn
coNG HoA xA nt2r cHu x<;sla vrET NAMDQc lgp - Tg do - H4nh phirc
Qu1'61 dinh s6 980iQD-'I'HVN ngdy l8/8/2008 cLia'l-6ng girlm d6c Ddi 'l'ruy0n hinhViet Nam (Dii TI IVN) vi vi6c ban hdnh ohL?c ndng, nhi6m vu, quydn han v:i ccr cdu t6chuc crla Trung tirn Qudng cho vi Dich vu Truydn hinh (I'VAd);
Quy6t dinh s6 tOSOIqO-'|HVN ngdy 28/812006 cria'l'6ng girim d6c Ddi THVN viivi6c ty quydn cho
- HA6i mAu quiin,q o6o sau khi khzich hdng cung o6p h6 so htrp l0 (theo Diiiu 6 ducriday t vi ducrc nprhidrn lhu vi rnat noi dung r d k! Lhurit. f VAd sd tra kir que qua l;ax.ljmail hodc diQn tho4i. Miu quang c6o ducrc phiit s6ng s0 cluqc c6p m6t ma s6. Ma soquing ciio ld co sii dd ddng k1i lich phdt s6ng.
(l IQi <t0ng nghi0rn thuTVAd) giao cho Phdng KDQC&'IT ld ctAu m6i thgc hiQn fiilp nhirnvd tri ltii k€t qui nghi6rn thu kich ban/chuong trinh/mdu quing c6o cho khzich hring.
- Iloi dirng nghidm thu TVAd nhdn kich bdn quang c6o truc tiOp ho[c gi6n ti6p (quaIjax,/Email) tar kh6ch hdng. Hoat ddng duyQt kich bAn c6 rhu phi: 300.000/kich ban. Vivqy. H6i d6ng nghiOni thu chi thrLc hiQn duy0t khi kh6ch hirng da thuc hic.n d61 dLr thu tuc
thanh toln oho'l VAd. I)6i v6i ciic kh6ch hdng kj hop dt\ng cldi han, vi€c thu phi kich binduoc thur: hi€n theo dinh kj, 3-6 thdng.
. - Khzich hang ci'rn cu vdo kct qua duy0r kich ban de diiu chinh kich hdn goc lneucdn)vd clc rai )iiu chLrng rninh vi tinh bin quydn. rinh htrp Iy cua kich tran qurng.ro(neru cti) dli san xual rniiu,quang ciio. 'l'VAd tiip tuc nhdn hti so quang cdo vi miu quangciio hodn thi€n d0 duyQt ket qui cu6i cing.
Didu 4. Thdi gian trri ldi k6t qun duy6t klch bdn- Thtri gian th6ng bdo k6t quA duyQt kich bAn quhng c6o ld hai (02) ngiiy lAm vi0c k6
Lu"khi nhdn durvc kich ban lyeu cdu phan mo ra hinh Anh va ltyi kich bdn phai rir rang. di''l . 'hi€u). 'l'rucmg hgp d4c bidt, TVAd se trA liri kOt quA sau thtri han rr6n nhung kh6ng qurib6n (04) ngdy ldm viec.
- Vi(c liin lac vui khrich hirng vd thco ddi v6n de thanh rodn do chuycn vidn IIoid6ng nghiQm thu thuc hi6n.
Chu'ong IIIQUY TRiNH DUYET CHI'ONG TRiNHiMAU QUANG CAO
Di6u 5. Ti6p nhin mdu quingcfo vd h6 so quing crio5.1- Miu queng crio: ti6u ohuAn ky thuAt 5p ctpng cho r.nlu quang cdo thco dinh
dang filc SD 16:9 nhu sau:- Miu quang ctio giri d6n TVAd phdi d dinh dang file in data trong dia DVD. M6i
dia DVD chi dutrc chria 0l lile.duy nhat. kh6ng ghep nhiiiu mdu qudng ciio kh6c nhauhodc 01 miu quirng ciio ghep nhidu lin thdnh 0l m6u quing ciio c6 thoi lucrng ltin hcm.
- Phiin chay chi chin rn?rn hinh hoac phu di: Mau sac tu()ng phan vtii hinh nin lr0chir). cht chay hoiic dung hinh phai dir ldu d6 ngudi xcrn co the dr.rc, kich thu<ic phdngchfi phAi l<in htrn 30.
. - Vd thong s6 k! thudt: rndu qudnq ciio duoc in viro dia duoi dang filc v6i cic thdngs6 k! thulrt theo ti6u chuAn phat s6ng cia Ddi llll\DJ, cu th6:
a. Th6ng s6 biit bu.6c AAi vAi lte (dia) miu qudng ctio:al. Mgc General:- Dinh dang file: Mpeg2 Program (Video + Audio).- TOn file phai co phdn mir r6ng la: .mpga2. Mgc Vide o:- Format: Mpeg2 Video- Chroma F ortnal'. 4:2'.2- Format : 720x576 SD- Frame Rate : 25[ps- Aspect ratio - Khu6n hinh: 16:9 (Khach hdng vin c'o thd su' dung khuon hinh 4;3
nhu' trrdc ddy nhrng uu fiAn chul,sa .sang sri'dung khu6n linh l6:9)- Scan type: Interlaced- Scan Order: Top Field Irirst (IJpper)- Bitrate type: Variable- Minimum I) itratc: 8Mbps- Average Bitralc: I 2Mbps- Maxirnum llitratc: l5Mbps- GOP Slruoture: I-lrramc onlv- Closcd GOP- I'iclure Cor"rnt: I 5
a3. Mgc Audio:- Channel: 2 channcls
-2,
- Bitrate lype: Constant- Bitrate: 384Kbps- Sarnpling rate: 48KIiz- Resolution: l6bit- Mfc ghi ti0ng ii 02 channels phAi dat duoc mric Am lu<rng rheo ti6u chudn do VTV
ban hdnh. CU th6 nhu sau:+ Ghi im trdn k6nh chinh vd kenh phu dong muc,
. + Mgc ghi Am trOn k€nh xung quanh vi rri -3VU (d6i vdi d6ng h6 VU) va -l8dBFS(d6i v6i ddng h6 P]'M chuAn IEC 60268- I tl, Digital scale);
+ ML?c tin hiQu lcrn nh6t (mric dinh) le -3 VU (d6i v<ri d6ng hO VU) vd -10 dBFS. t:. ,. .:.
' : ,,,,.,
' "
(cloi v<ri dong ho Pi'M chuAn IEC 60268- I 8, Digital scale);b. Th6ng sO biit huQc d1i v6'i Popup:- Fonnat: Video For Windows- Cornprcssor: No Comprcssion- Channels: I{GB + Alpha- Depth: Millions of Colors+- Color: Prernultipied ( Mattcd )- X position: 0- Width: 720 pixel- Ileight: 135 pixeic. VA nQi dung:NQi dung vd hinh inh quing crio phAi phn hop voi quy dinh cria phiip luit vd dinh
hucrng cta Ddi'lllVN.- ^ ..:5.2- Hd so quang c6o: Bao gom cac gial ro/rii )iiu chung lninh. xic nhin vi rinh
chinh x:ic vzi trung thuc cua th6ng tin quang ciio theo quy dinh cria phap lu4t.-
.Di6u 6. ThAm dinh h6 so qudng crio: Ilo so quang c6o cua rnot rniu quang. crirrbao gOm:
6.1 - HO so chung (6p dfing cho t6t c:i cfc. Ioai hhng h6a dich vB):- Ding kj kinh doanhrCidy phip dau tu/Ciay phcp thanh Idp vdn phong dai dien.- Ddng k1i nhdn hiOu hhng h6a/kieu dang cr)ng nghi6p.- Th6ng bio khuy0n rn4i/Gi5y phcip khuyiin mai (n6u cdn).
'';6.2 - H6 so'quing c6o tl{c thii ddi vtii tirng,loai sin phim, hirng h6a, dlch vg:ngodi h6. so qu6ng c6o chung thi c6c c6c loai sdn phdm, hdng h6a, dich vu ddc thD can conh{lng h6 sir rieng, cu th6 c6 rndt sd nhom nhu sau:
Didu 7. Quy trinh duygt miu quing cdo7.1-L$p mi m6u quiing c6o (tr6n hQ th6ng phAn m6m qudn lj vi file excel)- I-dp rni quang cdo thco don vi g*i rniu quang cdo theo nguyen ric ddnh rnd qudrng
c6o theo khdch hdng vd nh6m kldch hdng- MIu quAng c6o cia m5i kh6ch hang hoic nhom khdch hdng sE nhdn rr6t rni chung
cia bang chir c6i (A, ll, C...) vd duc.rc drinh s6 thil tu theo ddy s6 tu nhi0n.7.2- Ki6m lra ki thuit cua file m5u qu:ing c:io:- Ki0m tra th6ng s6 ki thuat (thni lugng, hinh Anh, Arrr thanh) vir capture mcdia rndu
quang cio vao he thong.- TVAd chinh sria ki thuat n6u h6 th6ng kh6ng tiOp nhAn file QC (kh6ng nhqtn
,iEdius). Truong h1rp rndu quing ciro sai dinh dang hof,c sai th0ng s6 k! thuAt, 'l'VAd
kh6ng nhAn vd th6ng bAo k6t qua d6 khech hdng chinh sria trir truring hqp H6i d6ngnghiOrn thu yOu cdu.
7.3- DuyQt miu quing cio lin 1:
- Chuy0n vien duyQt n6i dung quhn_q c6o tr0n co sii rn6u qudng crio vd hd so cli kirl(lrong qud trinh nay kiirn tra tinh ht.rp chuan, htrp quy. chinh xiic cua ho str qudns cdo. xac
Lruycn vlcn ouygr not oung quan_q cao lren co so mau cluang cao va ho so all kcn)qud trinh nay kiirn tra tinh ht.rp chuan. htrp quy. chinh xiic cua ho str quang cdo. xac
dinh su thi0u hay <!u cria hO so d_C ldr.n ccy sd thOng b6o khrir:h hnng).- Ki6m tra lai k! thuAt mAu quAng c6o rrong qu6 trinh duy€t (Am thanh, hinh anh,
thrii luong).7.4- DuyQt miu quing c6o sau l6n 1:- C'huycrn viin duy0t lai cdc rnlu quang cdo slu khi khdch hang ho sung ho su dua
tren ket qu6 duy6t ldn 1,2 ...n"^. 'i- I IQi dong nghiOrn thu IVAd duy6t d6i vtii cdc trudng hcp ddc bi6t (chuong
trinh/m6u quing ciio c6 tinh phr?c tap: hinh Anh.vd noi dung nhqy cArn lien quan rJcn nhiduy6u t6, thi0u h6 so...) vd dua ra quy6t dinh cu6i cing (c6 thd tham khdo y ki6n oira llanthu k1i Bien tip khi Chu tich hoic Pho chu rich H0i d6ng nghicrn thu fVAd yeu ciu.).
- Duydt lai c6c niSu quang cho da phrit s6ng (xern xdt viQc ph6t s6ng tr6n k0nhVTVI hoqc c6c truirng hqp d?c biQt kh6c) khi c6 y6u cdu.