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I)AI'I'RUYI.]N I IINI I VII]T NNM TRUNG rAl.r quAxc cAo vA DrcH vu rnuynN siNn coNG HoA xA nt2r cHu x<;sla vrET NAM DQc lgp - Tg do - H4nh phirc QUY DINH DuyQt chu'o'ng trinh/m5u quing c:io tgi TVAd (Ban hdnh kdm theo.Quyit dinh s6.k|4/QD-TVAd ngdy0f rhdng 'l,lndm 2013 cia Gian't d6c Trung tdm Qudng cdo vd Dich vu T.uyin hinh) Chu'o'ng I QUY DINH CHUNG Di6u 1. Cdn cri x6t duydt miu quing crio Ludt QuAng c6o s6 1612012lQHl3 ngdy 2l16/2012 cua Quoc hoi nuoc Cong hoa xd hQi chLi nghia ViQt Nam; Qu1'61 dinh s6 980iQD-'I'HVN ngdy l8/8/2008 cLia'l-6ng girlm d6c Ddi 'l'ruy0n hinh Viet Nam (Dii TI IVN) vi vi6c ban hdnh ohL?c ndng, nhi6m vu, quydn han v:i ccr cdu t6 chuc crla Trung tirn Qudng cho vi Dich vu Truydn hinh (I'VAd); Quy6t dinh s6 tOSOIqO-'|HVN ngdy 28/812006 cria'l'6ng girim d6c Ddi THVN vii vi6c ty quydn cho -l'VAd duyQt phrit s6ng cdc miu quring c6o trOn Ddi -l'l IVN;. Cdn cri' Quy6t dinh s6 JOSO/QD-TVAd ngiiy 05 l'14 12013 cria Giiim d6o TVAd ve vi6c thanh lQp HQi d6ng duy€t chucrng trinh/miu quang ciio 1ai TVAd; Cdc vdn bin phdp lu|t kh6c cua Nhd nuoo vd Ddi TII\,TJ liin quan c16n hoat d6ng quang cao cua Dii TFIVN. Didu 2. Quy tllnh chung - C6c miu quiing ciio, trailer gi6i thieu chuong trinh. panel, chu<rng trinh tu gicri thi6u doanh nghiQp, pop up, hinh hi6u quzing c6o ... (gqi chung ld oiic phirn queing cdo) vd c6c chu<rng trinh mang tinh quAng ciio thu6c tr6ch nhidrn cira TVAd tru<rc khi phiit sclng tr0ncdck0nhciraDai TII\rNphiiquakhAuxdtduyQlcuaFlcti dongnghiCrnthu fVAd. - HA6i mAu quiin,q o6o sau khi khzich hdng cung o6p h6 so htrp l0 (theo Diiiu 6 ducri day t vi ducrc nprhidrn lhu vi rnat noi dung r d k! Lhurit. f VAd sd tra kir que qua l;ax. ljmail hodc diQn tho4i. Miu quang c6o ducrc phiit s6ng s0 cluqc c6p m6t ma s6. Ma so quing ciio ld co sii dd ddng k1i lich phdt s6ng. - Khdch hdng chiu tr6ch nhiQm vd bin quy6n: n6i dung, hinh inh. irn thanh... vd m6t s6 quy6n kh6c li0n quan ddn kioh bin/chuong trinh/mau quiing ciio. TVAd kh6ng chiu. trrich nhi6m vcvi nhtng v6n di; kiQn tyng, tranh ch6p li0n quan d5n vi6c vi pham bin quy6n, sao ch6p;i tudng kich bAn/chucmg trinh/rndu qudng crio khdch hdng giri c16n. Chu'o'ng II DUYE,T KICH BAN QUANG CAO Di6u 3. Tiiip nhin klch brin quring c6o - Gitirn d6c - Chrl tich II6i d6ng nghiCm thu chutrng trinh/rniu qudng cdo tai 'l'VAd (l IQi <t0ng nghi0rn thuTVAd) giao cho Phdng KDQC&'IT ld ctAu m6i thgc hiQn fiilp nhirn vd tri ltii k€t qui nghi6rn thu kich ban/chuong trinh/mdu quing c6o cho khzich hring. - Iloi dirng nghidm thu TVAd nhdn kich bdn quang c6o truc tiOp ho[c gi6n ti6p (qua Ijax,/Email) tar kh6ch hdng. Hoat ddng duyQt kich bAn c6 rhu phi: 300.000/kich ban. Vi vqy. H6i d6ng nghiOni thu chi thrLc hiQn duy0t khi kh6ch hirng da thuc hic.n d61 dLr thu tuc
6

I)AI'I'RUYI.]N I VII]T HoA x

Nov 04, 2020

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Page 1: I)AI'I'RUYI.]N I VII]T HoA x

I)AI'I'RUYI.]N I IINI I VII]T NNMTRUNG rAl.r quAxc cAo vA

DrcH vu rnuynN siNn

coNG HoA xA nt2r cHu x<;sla vrET NAMDQc lgp - Tg do - H4nh phirc

QUY DINHDuyQt chu'o'ng trinh/m5u quing c:io tgi TVAd

(Ban hdnh kdm theo.Quyit dinh s6.k|4/QD-TVAd ngdy0f rhdng 'l,lndm 2013cia Gian't d6c Trung tdm Qudng cdo vd Dich vu T.uyin hinh)

Chu'o'ng IQUY DINH CHUNG

Di6u 1. Cdn cri x6t duydt miu quing crioLudt QuAng c6o s6 1612012lQHl3 ngdy 2l16/2012 cua Quoc hoi nuoc Cong hoa xd

hQi chLi nghia ViQt Nam;

Qu1'61 dinh s6 980iQD-'I'HVN ngdy l8/8/2008 cLia'l-6ng girlm d6c Ddi 'l'ruy0n hinhViet Nam (Dii TI IVN) vi vi6c ban hdnh ohL?c ndng, nhi6m vu, quydn han v:i ccr cdu t6chuc crla Trung tirn Qudng cho vi Dich vu Truydn hinh (I'VAd);

Quy6t dinh s6 tOSOIqO-'|HVN ngdy 28/812006 cria'l'6ng girim d6c Ddi THVN viivi6c ty quydn cho

-l'VAd duyQt phrit s6ng cdc miu quring c6o trOn Ddi -l'l IVN;.

Cdn cri' Quy6t dinh s6 JOSO/QD-TVAd ngiiy 05 l'14 12013 cria Giiim d6o TVAd vevi6c thanh lQp HQi d6ng duy€t chucrng trinh/miu quang ciio 1ai TVAd;

Cdc vdn bin phdp lu|t kh6c cua Nhd nuoo vd Ddi TII\,TJ liin quan c16n hoat d6ngquang cao cua Dii TFIVN.

Didu 2. Quy tllnh chung- C6c miu quiing ciio, trailer gi6i thieu chuong trinh. panel, chu<rng trinh tu gicri

thi6u doanh nghiQp, pop up, hinh hi6u quzing c6o ... (gqi chung ld oiic phirn queing cdo) vdc6c chu<rng trinh mang tinh quAng ciio thu6c tr6ch nhidrn cira TVAd tru<rc khi phiit sclngtr0ncdck0nhciraDai TII\rNphiiquakhAuxdtduyQlcuaFlcti dongnghiCrnthu fVAd.

- HA6i mAu quiin,q o6o sau khi khzich hdng cung o6p h6 so htrp l0 (theo Diiiu 6 ducriday t vi ducrc nprhidrn lhu vi rnat noi dung r d k! Lhurit. f VAd sd tra kir que qua l;ax.ljmail hodc diQn tho4i. Miu quang c6o ducrc phiit s6ng s0 cluqc c6p m6t ma s6. Ma soquing ciio ld co sii dd ddng k1i lich phdt s6ng.

- Khdch hdng chiu tr6ch nhiQm vd bin quy6n: n6i dung, hinh inh. irn thanh... vdm6t s6 quy6n kh6c li0n quan ddn kioh bin/chuong trinh/mau quiing ciio. TVAd kh6ngchiu. trrich nhi6m vcvi nhtng v6n di; kiQn tyng, tranh ch6p li0n quan d5n vi6c vi pham binquy6n, sao ch6p;i tudng kich bAn/chucmg trinh/rndu qudng crio khdch hdng giri c16n.

Chu'o'ng IIDUYE,T KICH BAN QUANG CAO

Di6u 3. Tiiip nhin klch brin quring c6o- Gitirn d6c - Chrl tich II6i d6ng nghiCm thu chutrng trinh/rniu qudng cdo tai 'l'VAd

(l IQi <t0ng nghi0rn thuTVAd) giao cho Phdng KDQC&'IT ld ctAu m6i thgc hiQn fiilp nhirnvd tri ltii k€t qui nghi6rn thu kich ban/chuong trinh/mdu quing c6o cho khzich hring.

- Iloi dirng nghidm thu TVAd nhdn kich bdn quang c6o truc tiOp ho[c gi6n ti6p (quaIjax,/Email) tar kh6ch hdng. Hoat ddng duyQt kich bAn c6 rhu phi: 300.000/kich ban. Vivqy. H6i d6ng nghiOni thu chi thrLc hiQn duy0t khi kh6ch hirng da thuc hic.n d61 dLr thu tuc

Page 2: I)AI'I'RUYI.]N I VII]T HoA x

thanh toln oho'l VAd. I)6i v6i ciic kh6ch hdng kj hop dt\ng cldi han, vi€c thu phi kich binduoc thur: hi€n theo dinh kj, 3-6 thdng.

. - Khzich hang ci'rn cu vdo kct qua duy0r kich ban de diiu chinh kich hdn goc lneucdn)vd clc rai )iiu chLrng rninh vi tinh bin quydn. rinh htrp Iy cua kich tran qurng.ro(neru cti) dli san xual rniiu,quang ciio. 'l'VAd tiip tuc nhdn hti so quang cdo vi miu quangciio hodn thi€n d0 duyQt ket qui cu6i cing.

Didu 4. Thdi gian trri ldi k6t qun duy6t klch bdn- Thtri gian th6ng bdo k6t quA duyQt kich bAn quhng c6o ld hai (02) ngiiy lAm vi0c k6

Lu"khi nhdn durvc kich ban lyeu cdu phan mo ra hinh Anh va ltyi kich bdn phai rir rang. di''l . 'hi€u). 'l'rucmg hgp d4c bidt, TVAd se trA liri kOt quA sau thtri han rr6n nhung kh6ng qurib6n (04) ngdy ldm viec.

- Vi(c liin lac vui khrich hirng vd thco ddi v6n de thanh rodn do chuycn vidn IIoid6ng nghiQm thu thuc hi6n.

Chu'ong IIIQUY TRiNH DUYET CHI'ONG TRiNHiMAU QUANG CAO

Di6u 5. Ti6p nhin mdu quingcfo vd h6 so quing crio5.1- Miu queng crio: ti6u ohuAn ky thuAt 5p ctpng cho r.nlu quang cdo thco dinh

dang filc SD 16:9 nhu sau:- Miu quang ctio giri d6n TVAd phdi d dinh dang file in data trong dia DVD. M6i

dia DVD chi dutrc chria 0l lile.duy nhat. kh6ng ghep nhiiiu mdu qudng ciio kh6c nhauhodc 01 miu quirng ciio ghep nhidu lin thdnh 0l m6u quing ciio c6 thoi lucrng ltin hcm.

- Phiin chay chi chin rn?rn hinh hoac phu di: Mau sac tu()ng phan vtii hinh nin lr0chir). cht chay hoiic dung hinh phai dir ldu d6 ngudi xcrn co the dr.rc, kich thu<ic phdngchfi phAi l<in htrn 30.

. - Vd thong s6 k! thudt: rndu qudnq ciio duoc in viro dia duoi dang filc v6i cic thdngs6 k! thulrt theo ti6u chuAn phat s6ng cia Ddi llll\DJ, cu th6:

a. Th6ng s6 biit bu.6c AAi vAi lte (dia) miu qudng ctio:al. Mgc General:- Dinh dang file: Mpeg2 Program (Video + Audio).- TOn file phai co phdn mir r6ng la: .mpga2. Mgc Vide o:- Format: Mpeg2 Video- Chroma F ortnal'. 4:2'.2- Format : 720x576 SD- Frame Rate : 25[ps- Aspect ratio - Khu6n hinh: 16:9 (Khach hdng vin c'o thd su' dung khuon hinh 4;3

nhu' trrdc ddy nhrng uu fiAn chul,sa .sang sri'dung khu6n linh l6:9)- Scan type: Interlaced- Scan Order: Top Field Irirst (IJpper)- Bitrate type: Variable- Minimum I) itratc: 8Mbps- Average Bitralc: I 2Mbps- Maxirnum llitratc: l5Mbps- GOP Slruoture: I-lrramc onlv- Closcd GOP- I'iclure Cor"rnt: I 5

a3. Mgc Audio:- Channel: 2 channcls

-2,

Page 3: I)AI'I'RUYI.]N I VII]T HoA x

- Bitrate lype: Constant- Bitrate: 384Kbps- Sarnpling rate: 48KIiz- Resolution: l6bit- Mfc ghi ti0ng ii 02 channels phAi dat duoc mric Am lu<rng rheo ti6u chudn do VTV

ban hdnh. CU th6 nhu sau:+ Ghi im trdn k6nh chinh vd kenh phu dong muc,

. + Mgc ghi Am trOn k€nh xung quanh vi rri -3VU (d6i vdi d6ng h6 VU) va -l8dBFS(d6i v6i ddng h6 P]'M chuAn IEC 60268- I tl, Digital scale);

+ ML?c tin hiQu lcrn nh6t (mric dinh) le -3 VU (d6i v<ri d6ng hO VU) vd -10 dBFS. t:. ,. .:.

' : ,,,,.,

' "

(cloi v<ri dong ho Pi'M chuAn IEC 60268- I 8, Digital scale);b. Th6ng sO biit huQc d1i v6'i Popup:- Fonnat: Video For Windows- Cornprcssor: No Comprcssion- Channels: I{GB + Alpha- Depth: Millions of Colors+- Color: Prernultipied ( Mattcd )- X position: 0- Width: 720 pixel- Ileight: 135 pixeic. VA nQi dung:NQi dung vd hinh inh quing crio phAi phn hop voi quy dinh cria phiip luit vd dinh

hucrng cta Ddi'lllVN.- ^ ..:5.2- Hd so quang c6o: Bao gom cac gial ro/rii )iiu chung lninh. xic nhin vi rinh

chinh x:ic vzi trung thuc cua th6ng tin quang ciio theo quy dinh cria phap lu4t.-

.Di6u 6. ThAm dinh h6 so qudng crio: Ilo so quang c6o cua rnot rniu quang. crirrbao gOm:

6.1 - HO so chung (6p dfing cho t6t c:i cfc. Ioai hhng h6a dich vB):- Ding kj kinh doanhrCidy phip dau tu/Ciay phcp thanh Idp vdn phong dai dien.- Ddng k1i nhdn hiOu hhng h6a/kieu dang cr)ng nghi6p.- Th6ng bio khuy0n rn4i/Gi5y phcip khuyiin mai (n6u cdn).

'';6.2 - H6 so'quing c6o tl{c thii ddi vtii tirng,loai sin phim, hirng h6a, dlch vg:ngodi h6. so qu6ng c6o chung thi c6c c6c loai sdn phdm, hdng h6a, dich vu ddc thD can conh{lng h6 sir rieng, cu th6 c6 rndt sd nhom nhu sau:

':n Nhdm cic sdn phdm, hdng hda, dlclt vqt thdng thu'i'ng:- C6ng b6 chit lunng hdng h6a/Chfng nh4n ti€u chudn ccr so/Giiy ti6p nhdn bin

c6ng b6 hgp quy oia ccr quan c6 tham quy6n cdp (cdn hi6u luc)/Gidy phip nhAp kh6uhdng h6a. ..

- GiAy ta/tdi liQu chfng minh tinh hc.rp ph6p, chinh x6c, trung thuc cLia sdn phirn.hdng hoa. d ich vu (ndu cdn).

h. fht;ry ctic sdn phdm, hdng h6o, rtlctt vqt d.o nOl ft qudn /y': Thu6c; sira vir ciicthuc phArr b6 sung. thgc phdm tAng cuong vi chdt dinh dudng, sin,phdm dinh du6'ngdiing cho 1rd nh6...; thuc phdm chfc ndng, thuc phdm - phq gia thuc ph6rn, chdt h.6 trcr ch€bi6n thuc phim vd c6c thuc phAm kh6c theo quy dinh cia Chinh phri: nudc u6ng d6ngchai, nudc^khofng thi6n nhi6n; m! ph6m; sinh pnar" y t6, trang ttritii U; y t5; hOa chZt, chEphdm diQt c6n trirng, di6t khudn; dich vU khdm chira b6nh, phAu thu{t rhim m!...

-.GiAy phdp quing ciio (giiy phi'p QC) 1ki'rn kich bin) do ciic ccr quan rruc thu6cB0 Y te ho4o Sd Y td c6p theo quy dinh cira ph6p luqrt;

- Gidy ttrltai liQu cjlr?ng minh tinh h<1p phrip, chinh xdc, trung thuc cLia sin phdm.hdng h6a. dioh vu (ndu odn).

-_)-

Page 4: I)AI'I'RUYI.]N I VII]T HoA x

c. Cric san phdm, hring hdu, dlch vy do BO NN&PTNT qudn li: 'l'hu6c b2io v6th-uc vit. phrin b6n va chi pharn sinh h<.rc phuc vu trong lrtrt. giong vir nurii. gion-g c;ttrdng; thu6o thi.y, vat tu thir y; thr?c dn chdn nuiri. nguyen lieLr dung chO bicin thtc inchin nu6i; ngfr c6c. thit vd c6c shn phArn lir thit, thuy san. rau cu...

- Giay phc'p QC (kdrn kich birn) do ciic co quan truc thudc 86 NN& PTN l cip;- GiAy 1oltdi liQu chring rninh tinh hqp phrip, chinh xdc. trung thuc cria san phAm,

hdng h6a. dich vu (n6u cdn).d. Ctic sdn phfrm, hdng hda, dich vqt do BQ COng lhu'o'ng quiin lj,: bia, rucru, nuoc

gi.ri khir. ddu thuc vqrt...

- Gi6y ph6p QC (kem kich bdn) do ccr quan truc thuoc BQ C6ng thutmg cdp;^a- Gidy tir/tai lie:u chung minh tinh hqp ph6p, chinh x6c, trung thuc cia sin phin'r.

hdng hira, dich vu (n5u oAn).

e. Quii.ng cdo trong lirrh v4'c xty dgrtg,:- Quyet dinh c6p ddt/giao dat/giAy td v€ quy0n su dung dAt;

- ci6y phdp xAy dung/ph€ duydt quy hoach xAy dung l/500; Gi6y ph6p dAu tu,- Cidy tutai liiu chting minh tinh hlvp phdp. chinh xac. lrung lhuc cua thong tin, . , ^ ;.

quang cao (neu canJ.

.f, Qryiing cdo trong linh vuc gitio dqtc vri drio tgo:- Gidy ph6p thinh lap fudng;- Gidy phep hoat d6ng;

^.i- Cial ltr/tai lieu chung :ninh tinh h c.rp pha|. chinh xdc. lrung lhuc cua thong linquAng c6o (n6u cAn).

g. Quting cdo tr.ong linh vy'c dign lti' - vi6n th6ng: tuy tirng truong hop ou the phiicung r:Ap cdc gidy td sau:- Gidy chung nh4n hgp quy cila sin phArrr (diQn thoiti...)- Gidy ph6p cung cdp dich vu rnang xd h6i truc tuycn- Gidy ph6p cung cdp tdn mi6n- Gidy tcrltdi liQu chung minh tinh hqip phdp, chinh xdc, trung thuc cila th6ng tin

quiing c6o (neu cdn).h. Quting cdo trgng linh vg'c.t6 chlic.biAu didn, bi4n fim, dgy ngh4...: tiry tungtruong hop cu lhe phai cung cdp cdc giAy td sau:

- CiAy phdp xuAt bin _

- Gidy ph6p t6 chr?c/bi0u di6n- GiAy ph6p phdt hdnh phint- Gi6y tn/tdi li6u chfng minh tinh hqp phAp, chinh xdc, trung thuc cua th6ng tin

quAng odo (n€u cAn).

Didu 7. Quy trinh duygt miu quing cdo7.1-L$p mi m6u quiing c6o (tr6n hQ th6ng phAn m6m qudn lj vi file excel)- I-dp rni quang cdo thco don vi g*i rniu quang cdo theo nguyen ric ddnh rnd qudrng

c6o theo khdch hdng vd nh6m kldch hdng- MIu quAng c6o cia m5i kh6ch hang hoic nhom khdch hdng sE nhdn rr6t rni chung

cia bang chir c6i (A, ll, C...) vd duc.rc drinh s6 thil tu theo ddy s6 tu nhi0n.7.2- Ki6m lra ki thuit cua file m5u qu:ing c:io:- Ki0m tra th6ng s6 ki thuat (thni lugng, hinh Anh, Arrr thanh) vir capture mcdia rndu

quang cio vao he thong.- TVAd chinh sria ki thuat n6u h6 th6ng kh6ng tiOp nhAn file QC (kh6ng nhqtn

,iEdius). Truong h1rp rndu quing ciro sai dinh dang hof,c sai th0ng s6 k! thuAt, 'l'VAd

kh6ng nhAn vd th6ng bAo k6t qua d6 khech hdng chinh sria trir truring hqp H6i d6ngnghiOrn thu yOu cdu.

7.3- DuyQt miu quing cio lin 1:

Page 5: I)AI'I'RUYI.]N I VII]T HoA x

- Chuy0n vien duyQt n6i dung quhn_q c6o tr0n co sii rn6u qudng crio vd hd so cli kirl(lrong qud trinh nay kiirn tra tinh ht.rp chuan, htrp quy. chinh xiic cua ho str qudns cdo. xac

Lruycn vlcn ouygr not oung quan_q cao lren co so mau cluang cao va ho so all kcn)qud trinh nay kiirn tra tinh ht.rp chuan. htrp quy. chinh xiic cua ho str quang cdo. xac

dinh su thi0u hay <!u cria hO so d_C ldr.n ccy sd thOng b6o khrir:h hnng).- Ki6m tra lai k! thuAt mAu quAng c6o rrong qu6 trinh duy€t (Am thanh, hinh anh,

thrii luong).7.4- DuyQt miu quing c6o sau l6n 1:- C'huycrn viin duy0t lai cdc rnlu quang cdo slu khi khdch hang ho sung ho su dua

tren ket qu6 duy6t ldn 1,2 ...n"^. 'i- I IQi dong nghiOrn thu IVAd duy6t d6i vtii cdc trudng hcp ddc bi6t (chuong

trinh/m6u quing ciio c6 tinh phr?c tap: hinh Anh.vd noi dung nhqy cArn lien quan rJcn nhiduy6u t6, thi0u h6 so...) vd dua ra quy6t dinh cu6i cing (c6 thd tham khdo y ki6n oira llanthu k1i Bien tip khi Chu tich hoic Pho chu rich H0i d6ng nghicrn thu fVAd yeu ciu.).

- Duydt lai c6c niSu quang cho da phrit s6ng (xern xdt viQc ph6t s6ng tr6n k0nhVTVI hoqc c6c truirng hqp d?c biQt kh6c) khi c6 y6u cdu.

7.5- Nhip k6t qu:i duyft miu qudng cio viro hQ thiing:

. - Nhap k6t qui duyQt vdo hQ th6ng luu trfr (filc excol).ve duy0r phrit s6ng tr6n phiin; ,, 1,. , ,;rn['rn quan ly phdt song di c6c phdng/bQ phQn li6n quan ti6n hdnh ddng k;i vd nh6p lich

quanq c30.

- Luu trti h6 scr QC (phi6u nghidm thu kdrn h6 str).7.6-Xn' tf thdng tin sau khi_duyft miu qudng c6o:- 'l'h6ng b6o kdt qua duy0t mdu qudng cdo ddn khrich hdng:+ l'ron€ thdi gian mQt (01) ngdy (kh6ng k6 ngay nghi,.ngay tel td tu rhtri diiim

nhin rjuoc day dn ho scr quang ciio. TVAd co trdch nhicrn tra ker qud nghiirn rhu kim rndqudng cdo cho khrich hdng. Trudng ho.p rlqrc bi0t (chucrng trjnh/rniu quang cdo c6 tinhphLlrc tap: hinh anh vir ndi dune nhay cAm lien quan d6n nhidu ytiu t6, rtritiu h6 scr...) TVAds0 trd kdl qui nghi0m thu trong.vdng hai (02) ngziy (kh6ng kd ngdy nghi, ngz\y 16).

- Xu li th6ng tin phAn h6i cria kh6ch h?rng (nOu c6):' tldo cao Chu rich hoirc Pho chu rich IIc.'i dong duydr miu quang ciio cdc thong tin, ,:. .- ,...phan hoi ddc biit cua khdch hang dd kip thci xu ly.- Kd tn thdi di6m m5u qudng c6o duoc duydt vi) ducro c6p ma, l'VAd c6 toiLn quycn

phiit song c6c rniu quing c6o cho U6t t<y vd hodc toirn b6 lich ddng k;i quing c6o niro oiracdc kh6ch hdng gui d6n cho rnlu quAng cdo d6. TVAd kh6ng c6 tr6ch nhien trd lai ho so(kdm dia miu) md kh6ch hdng gLii d6n de nghl rluyQt.

Didu 8. Quy tlinh vd thoi han cua miu qudng ciioCric.m5u qu6ng c6o duoc duydt ph6t s6ng tr€n ciic kdnh cfia Dai TH\rN duoc luu

tron hQ th6ng luu trii tai TVAd vd dugc xiic nhAn bdng m6t n.rd quing c6o vdi thoi han r6itla ld ba (03) ndm k6 tri ngdy TVAd nh4n du<rc mdu quang ciio (thcri h4n luu- trlr miuquing cdo vd mi quAng ciio duoc x6c nhin cu thd tr6n "Phi6u nghiCm thu mAu quango6o").

. Sau thdi han ba (03) ndm, TVAd sd hty md quang crio vd mdu qurlng cio trdn hC

th6ng luu trii.crla fVAd n6u kh6ch hdng kh6ng d€ nghi ti6p tuc phrit s6ng. Danh sdch miuqudng oiio sip h6t hiQu lgc phrit s6ng duoc I'VAd ding tai. cong bo tren website:htt p://t vad.corn. vn vao ngdy 20 hdng thang di khrich hring chu dirng kd hoach quang cdo.

D6.i v6i oric rn6u qu6ng cdo sdp h6t thdi han luu trir vij ph6t s6ng md khdch hang vanc6 nhu cAu ti€p tuo ph6t strng,.kh6ch h-dng c6 thd gfti dC nghi ti6p tuc phrit s6ng d6n TVAd(kdm h6 so quAng ciio nhu d6i vdi mdu qudng ciio rntii) vd TVAd sE thUc hiqn quy trinhduyu't rnui cho rniu qudng ciio nay. Ma cua rnAu cluang. cio duoc dul ct Iai sc git nguydn.

Page 6: I)AI'I'RUYI.]N I VII]T HoA x

Chuong IV. AUY TRiNH DUYET CHUONG TIIiNH/CHUYEN MUC KHAC

ulp dang dl;i v6i cdc chu'ong trinh/chuyan muc do TVAd sdn xudt hodc'chuyan muc xd h6ihda mang tinh quang cdo do TVAd chiu trdch nhi€m duy€t nQi dung )

Didu 9. Quy trinh duy6t chu.ong trinh/chuyGn mgc kh6c'l'udn thu.thco quy trinh duy.6t rndu quang c6<r (ndu cdn c6 th6 tao md ridng cua

chuong. trinh cld nhip vdo phAn mOm quin ly) hodc chj duyet ndi <Jung va k! thu6t (apdung diri.vrii eic chuong trinh kh6ng can lao rna rieng di nhdp vdo ptrin mjm quan Iyf .

Di6u 10. Thdi gian trd k6t qud duy6t chu.ong trinh/chuydn mgc kh6cChuong trinh duoo duydt theo tidn dQ sdn xudt hoAc tien cl6 phiit sring.

, Chu-o'ng VDIEU KHOAN THI HANH

Di6u I l. Trrich nhiQm thi hinh cria cic phdng/cf nhin li6n quan- I I6i dOng nshi6nr thu TVAd chiu trzich nhi6rr vd rndt n6i dung cta miu quang cao

iluoc duy6t.

, - Chuy0n vi6n nghidrn thu chiu tr6ch nhiOrn trucic Hoi dong nghiern thu vi n6i dungm6u quing cdo do rninh xdt duy6t.

- Nh<im k! thuAt (ngudi dua lile vio he thong. ngudi thuc hi€n sdn xu6t vd c6n b6o'l K ) chiu lrdch nhiern ve k! thuar (chir Iuong hinh rnh. drn thanh. thgi Iucrng.; cua rniluquang cho.

- Nh6m k! thu4t h6 tro c6.triich nhi0m chinh sria k! thuAt file qu6ng orio thco d6nghi cua Hoi dtrng nghiim thu (niu can;.

- Nh6m chuy0n vi€n nghiOm thu c6 trdch nhiQm cAp nhdt czic vdn bdn, quy dinh cuaphip ludt lien quan d6n hoat d6ng quAng crio vd th6ng tin 16i dcm vi li6n quan vd khrichhdng.

- ('ric phongrcd nhdn liin quan co trdch nhiem h6 trcr l6n nhau lrong cong viec desiin phdm.quAng cdo co th6 lOn s6ng trong thtri gian strrn nh6t.

Di6u I2. HiQu lgc thi hhnhQuy dinh ndy c6 hiOu lgc kd tir ngdy ky vd thay th6 Quy6t dinh sO tZA+flHVN-eC

ngdy 051912006 cua Gi6m d5c TVAd r1i kdrn quy dinh vd duy6t m6u qu6ng crio t4i dcrn vi.Nhfrng n6i dung khdng quy dlnh tai vin bdn ndy rhuc hi6n theo quy dlnh hiOn hdnh ctaNhd nuoc vd cua Ddi THVN. Trong qu6 trinh thuc hi€n c6 nhiing v6n d€ vudng mic, phiitsinh Trutrng/phu tr6ch ciic phong vd cd nhdn li6n quan c6 tr6ch nhi6m b6o ozio d6 Gitirnd6c xem xet, gidi quy6t.l. l--'

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i Lan H u'crng