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# & @ Hashtags & Handles: An Introduction to Twitter
12

# & @: Handles & Hashtags: An introduction to Twitter

Jul 04, 2015

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Brief introduction to twitter for beginners interested in exploring the medium for marketing.
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Page 1: # & @: Handles & Hashtags: An introduction to Twitter

# & @ Hashtags & Handles: An Introduction to Twitter

Page 2: # & @: Handles & Hashtags: An introduction to Twitter

# & @: Twitter?  

o  Twitter icons are known for their blue hue and bird mascot.

o  Twitter is real-time conversation through micro-blogging.

o  Twitter brings people closer to their interests.

Page 3: # & @: Handles & Hashtags: An introduction to Twitter

@#&!: Punctuation for Tweeps

@ Handle o  Your name and presence on twitter. o  Used to mention (MT) people in tweets

# Hashtag o  Aggregates tweets on like subject matter o  Used to organize TweetChats o  Can be used as a punch line in a joke. o  Used to show what is trending.

Page 4: # & @: Handles & Hashtags: An introduction to Twitter

Understand @ vs. # usage

@Msbluestrail #Msbluestrail

Page 5: # & @: Handles & Hashtags: An introduction to Twitter

What’s trending?

o  Twitter is a global communication tool

o  It is important to check what is trending daily

o  Branded tweets need to be removed when breaking news takes over the medium

Page 6: # & @: Handles & Hashtags: An introduction to Twitter

Listen then tweet

o  Let the conversation inform you

o  Take notice of the daily hashtags

o  Find influential people in your area of interest to follow

Page 7: # & @: Handles & Hashtags: An introduction to Twitter

140 characters or less

o  A tweet is limited to 140 characters including photos and links

o  Choose your words carefully

o  Use action verbs

o  Say it concise & correct…..Say it fast

Page 8: # & @: Handles & Hashtags: An introduction to Twitter

Auto Tweet with Care

Don’t get iced by your own breaking news

Page 9: # & @: Handles & Hashtags: An introduction to Twitter

#FF: Follow Friday

o  Every Friday is #FollowFriday

o  Thank every new follower

o  Recommend new followers to your followers.

o  Thank followers for retweets (RT), mentions (MT) or favorites

Page 10: # & @: Handles & Hashtags: An introduction to Twitter

Mystery links

o  Never click on a mysterious link in a direct message (DM)

o  Dormant twitter accounts get hacked routinely

o  If you receive a link from someone who isn’t on twitter often don’t click on it

o  Especially if it says “I can’t believe you did this”

Page 11: # & @: Handles & Hashtags: An introduction to Twitter

Finding your brand voice

o Be genuine

o Show your passion for your area of expertise.

o Embrace your inner geek

o When in doubt make them laugh

Page 12: # & @: Handles & Hashtags: An introduction to Twitter

THANK YOU!