"Магазин приложений GetJar: дистрибуция и монетизация", James Mooney, Sales and Business Development Director, GetJar

App Distribution

and Monetization

Discovery

Monetization

Worlds Largest Independent App Store

ACQUIRE ENGAGE MONETIZE

Developer

App store

User

Approval

5

30% tax

Application

App revenue

$

App Store Economy: Closed / Retail Model

App Store Economy: Open / Ad Supported Model

Developer

GetJar

User

Carrier/OEM Partner

Stores

6

Marketing

$

Legal/Safety check

Application

App revenue

$ Fee

Loyalty and Rewards: For every user, everywhere

GetJar Confidential 7

GetJar App Sponsored App Any App

100GOLD

30GOLD

5GOLD

Addressing Android Monetization Issues

Google Checkout

½ a User Completes Transaction

GetJar Confidential

YourApp Rewards

SDK

GetJar Gold

Advertisers

.

9

Monetize through Virtual Currency

• Integrate Virtual Currency as alternative payment vehicle to Google Checkout (Rewards SDK) for IAP

• ‘Pay with Cash’ or ‘Pay with GetJar Gold’

• Redeem Gold earned on GetJar or earn within your App

• Exchange Gold Coins for Cash with GetJar

Example: Wiki Encyclopedia

Example: Hungry Sharks

Conclusion

DeveloperConvert more consumers to paying users through alternate payment

vehicle, monetise the 95% of untapped potential

Consumer Access premium content and In App Purchases by exhibiting loyalty and

Installing interesting Apps, all without parting with Cash

AdvertiserIncrease discoverability, reach new Audiences and drive high quality

installs

James Mooney

[email protected]#jamesmooney100