“ Future wave: Embedded Systems Industry, Job Opportunities & You ”

“Future wave:

Embedded Systems

Industry, Job

Opportunities & You ”

Cranes Software International Limited

www.cranessoftware.com

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Cranes Varsity Intro• 10 years of leadership in Education Services on cutting edge technologies

like Embedded Systems, DSP & Math Modelling & Simulation.• Cranes Varsity is a single-stop shop for Scientists and Engineers in the

country(expanding globally now)• Cranes Varsity is a world leading University Program Partner for Texas

Instruments , National Instruments, ARM, IBM Rational & Sundance• Direct Reach of 1500+ Eng Colleges, 400,000+ students every year.• Direct Reach of 150+ regular corporate customers• Originally conceptualised to address the need for focused post-professional

technical software/hardware training in niche domains such as:– Digital Signal Processing (DSP)– Real Time Embedded Systems (RTES) – Mathematical Modelling & Simulation (MM&S)

“A decade’s leadership in Training – Consulting – Outsourcing – Products – Placements”

Domain Knowledge

Strong Programming Skills

Tool Knowledge

Project implementation Process

PROJECT READY Professional

Entry

Market Segments

Market Applications

Cool Products

Samsung SMT-H30560 Cable STBConexant CX2417X – ARM920T Processor

Sonosite MTurbo (Portable Ultrasound Device)Texas Instruments TMS320DM644x - ARM926 Processor

iRiver Unit 2 Multimedia Home Networking device Telechips and Samsung – ARM9E + ARM11 Processors

Sunlink International - SunView PMP + ProjectorSamsung S3C244A – ARM9 Processor

D-Link DNS323 Network Storage EnclosureMarvell 88F5181 Soc – ARM9 processor

Innovations for learning - Teachermate ARM9 Processor

Embedded Automation – mPanel (Digital Home Device)ARM architecture-based – Marvel XScale

Blackberry BoldMarvell "Tavor" PXA930 ARM Architecture Based – Xscale processor

Embedded World

A Processor Core is one that typically lies at the heart of advanced digital products

Embedded Jobs- A Sample

Sophisticated OEMSemiconductor IDMFabless semiconductorOEM with ASIC capability

Sophisticated OEMSemiconductor IDMFabless semiconductorOEM with ASIC capabilityDesign services companiesLocal system designersUniversitiesPure R&D organisationsOther intellectual property suppliers

OEM Sophisticated IDMReference designersConsultanciesOperating system suppliersSystem integrators

OEMODMApplication software suppliersContent developers

SoC Concept ARM based system design

ARM based product development

ARM basedintegrated circuit

Big Picture- Recap

The Embedded Software / Hardware market – 1. Electronic Products (Industrial, Scientific, Telecom

Products and Infrastructure, Medical Equipment, Consumer goods, Military etc)

2. Analog / Digital Circuit Boards (PLAs, PLCs, DCSs Etc)3. RTOS, μP, μC etc4. Digital Signal Processors5. ASICs (Application Specific ICs)6. FPGAs (Field Programmable Gate Arrays)

Areas of Work !!

Classical DSPDwell into the math...• Signals & Systems• Filters• Transforms• Speech/Image/Video

Embedded SW ParadigmsMeet real-time goals...• DSP Architecture• Multi-algorithm• Software Scheduling• Real-Time Analysis/ Concurrency

Innovation DrivenReal-World Solutions…• Applied Signal Processing• Analog + DSP• HW/SW Co-Design

Real-Time

Theoretical

Industry Driven

Systems Design

Orthogonal DSP Learning

Industry Driven

Typical Application

Typical Target Application – A Smartphone with multimedia capabilities.

– The Central Processor– Operating System– I/O and other hardware interfaces– Speech and other multimedia capable applications (DSP

enabled)

Future Drivers For Indian DSP Market• Medical Equipment* will be a big driver for the coming decade.

– Who are these companies?– What training needs they will have?– What platforms will they use?

• Indian military/government spend of $ 30 billion**– This segment is high growth(currently at 10% of our market)– They will typically needs multi-core,multi-chip Heterogeneous solutions and

hence trainings will be on DSP + DSP, DSP + FPGA etc.• VoIP Segment

– WW VoIP market is expected to use farm-array DSP cards running on PCs using open source SW.

• EE Grads (ofcourse)

** Source: June 07 IEEE Spectrum *Rich.K. Templeton, CEO of TI

Parameters for successful career starts

in

Embedded & DSP

1. Engineering background in ECE, EEE, CSE, IT, Telecom, Instrumentation

2. Excellent Programming skills

3. Good Domain Knowledge

4. Knowledge of Project Implementation process

5. Clear understanding of what the Industry seeks in a entry level professional

6. A professional service provider who will provide the necessary skill training & opportunity mapping.

What the Industry wants ?

Products- Every quarter!

What Industry wants?

• Strong Basic Engineering Skills– Analytical/Verbal– Team player

• Strong Algorithms knowledge– Applied Signal Processing– Algorithm Design

• Platform Experience– Heterogeneous: DSP, GPP, MCU, FPGA/ASIC expertise– OS Expertise

• Practical Embedded sw design experience– DSP “C”/Assembly & Optimization– Event driven programming

just ship it !!

TIME-TO-MARKETPRESSURE

DSP Team Skill InventoryS.No Skill Set Competency & Maturity Framework

Developing Practicing Expert

1 DSP Algorithms(Domain) 2 Speech/Audio Processing 3 Image/Video Processing 4 TI DSP Platform 5 ARM Platform 6 SoC 7 Embedded Programming &

Optimization (C, Assembly)

Tools Usage- Analysis200+ Tier-2/Elite Universities

Typical Tools: DSK,CCS, MSP430

25+ Elite Universities

Typical Tools: App Dev kits, 3p boards, Daughter cards, Davinci, Analog,C2000, Daughter cards etc

700+ Tier 2/3 Universities

Typical Tools: DSK,CCS, MSP430

100+ Tier-2 Universities

Typical Tools: App Dev kits, 3p boards, Daughter cards, Davinci, Analog,C2000, Daughter cards etcCo

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Complexity of tools

Desired Q

Your Job success accelerated by Cranes Software !Ac

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- Basic Syntax- Writing a Program- Executing & Running in Turbo- Academic level Project

Indu

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- Good logical & Analytical skills- Correct coding practice- Executing program in

LINUX -Testing & Debugging- Industry oriented projects

Cran

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Competency / skill evaluation prior to

commencement of training

Process metrics walk-through

Knowledge reinforcement sessions

SME evaluation and feedback

Competency evaluation: gauge industry fit

Written and verbal preparation

Successful Placement

Productive from day 1 !

• Result Oriented Training Program (70% of varsity graduates working in leading organizations across India)

• Complete mapping of competencies / skills with Industry requirement

• 10 plus years of experience & expertise. (over 20,000 plus professionals successfully trained)

• Robust and highly successful proven training methodology. (5000 Plus corporate professionals trained. First choice by many companies for Technical Induction training for their entry level recruits)

Why Cranes?

Cranes Software International LimitedVarsity Division# 5 Airport Road, Domlur layout, Bangalore - 560 071PH: +91 80 25352636 /37, 25353038/4496Fax: +91 80 25356299

www.cranessoftware.com