Экосистема Evernote и каналы продвижения партнерских проектов

Экосистема Evernote и каналы продвижения партнерских проектов

Дмитрий Ставиский, апрель 20121Friday, April 27, 2012

Our Mission

Remember Everything

Evernote is the trusted, permanent and ubiquitous destination for every important memory in your life.

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The Evernote Service

• Capture anything you see or hear

• Keep everything in sync

• Access from anywhere

• Collaborate with friends and colleagues

• Integrate with hundreds of apps and services

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Evernote Product Family

Food

Clearly Peek

Hello

Skitch4Friday, April 27, 2012

Our Ambition

New Essential Service

• Used by hundreds of millions of users over their lifetime

• New genre: email, social networks, word processors, spreadsheets, blogs... brain extension

• 100 year company5Friday, April 27, 2012

At a Glance

End of 2010 Now

Total Users 6,000,000 25,000,000

Active Users in Last 30 Days 2,000,000 9,000,000

Average New Users Per Day 18,000 65,000

Premium Users 200,000 900,000

Evernote Products 1 6

Headcount 43 160

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Registered Users (without Skitch)

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Evernote Of!ces

Silicon Valley

Moscow

Tokyo

Austin, Texas

Beijing

OperatingPlanned for 2012

Zurich

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Worldwide Reach

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Active Users by Platform

Platforms per User

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Evernote Platform

• More than 9,000 third-party API developers

• More than 1,200 launched integrations

• More than 250 items highlighted in the Evernote Trunk

• Additional revenue streams for Evernote and Trunk partners coming in 2012

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What’s In It For Me?

• Access to users

• Access to data

• Access to revenue - revenue sharing based on referrals

• ... AND ... devcup prizes!

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Why Evernote is Doing This?

• additional functionality we cannot cover - value for our users

• co-marketing

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Marketing Channels

• Evernote website

• In-app promotion

• Mailings

• Trunk

• Blogs/Twitter

• Traditional press

• Events and conferences

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In-App Promotions

• Evernote only promotes partners, integrations and tips. No general ads

• Seen by every Evernote desktop/web users (about 60% of users)

• Average 2.1 impressions per registered user per month.

• Custom message about the partnership

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Monthly Mailing

• Monthly mailing to all Evernote users

• Evernote news, new features, partners, promotions

• 35% open rate

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Trunk

20% of Evernote users visit the Trunk monthly21Friday, April 27, 2012

Social Media Co-Marketing

• Evernote is actively involved with its users via social media channels

• Effective methods to communicate promotions to users

• Typical partner promotion: blog post + Twitter/FB/Habr...

• Selective giveaway campaigns to users: partner device, app or service + Evernote premium service

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Traditional Press

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Here’s what we’re giving away:

Gold – $20,000 cash prizeSilver – $15,000 cash prizeBronze – $5,000 cash prize6 finalists – $10,000 cash prize, and airfare andlodging to attend ETC 2012 - this year’s Evernote Trunk Conference in San Francisco

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Thanks

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