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Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”
32

“ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Dec 16, 2015

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Thomas Stafford
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Page 1: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

“Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Page 2: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Presented by

Bill Blair, Dean Occupational Education and Workforce Development

Beth Pratt, Director NVCSBDC and NVC Hospitality Institute

Charlie Monahan, Project Coordinator NVC Hospitality Institute

Page 3: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Growing a Program

• The NEED!• The Resources• The Challenges

– Timing– Capacity– College buy-in– Partners wants

• The Delivery• Sustainability

Page 4: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

NVC Hospitality Programs Brief History

• Pre 2000- Wine Technology Program and Culinary Arts Program

• 2003 Customer Service Academy (BACC mini-grant)

• 2002-4 Restaurant Symposiums (co-sponsored with Chambers)

• 2004-5 Hospitality Symposium (2 mini-grants)

• 2006-2008 SB70 and JDIF Hospitality Grant

Page 5: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

SB-70 Economic Development and Career Technical Education Pathways Initiative Grant

Job Development Incentive Training Fund

Napa Valley College Hospitality and Tourism Management Program

Napa Valley College Hospitality Institute

=

=

Birth of Twin Programs

Page 6: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Key Collaborators

• Vintners- Trade Organizations• Workforce Investment Board• ROP• Convention and Visitors

Bureau• Job Connection• Industry Leaders• EDC/ Chambers• Napa Valley College Staff &

Instructors, Administration• Santa Rosa JC

Definition of Collaboration

1. 

act of working jointly; "they worked either in collaboration or independently" 

2. 

act of cooperating traitorously with an enemy that is occupying your country 

Page 7: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

How we organize our Hospitality Team

• Internal• External• Engaging the Players-

• Business Management Faculty• Wine Technology Faculty• Lead Administration, NVC

Foundation• Chambers of Commerce• ROP• WIB• NV Vintners• EDC

Page 8: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

M.L. Oxford, Director - Napa County Regional Occupational Center

George Goeggel - Auberge Resorts

Greg Cole, Owner - Cole’s Chop House - CeladonCharles Henning, Managing Director - The Culinary Institute of America at Greystone

Marina Kreager, Director Human Resources - COPIA

Reynaldo Zertuche, General Manager - Embassy Suites Napa

Jason Ghiselin, Executive Director - Hospitality de los Carneros

Patricia Smith, Food & Beverage Manager - Napa Valley Marriott

Alain Negueloua, General Manager - Meadowood Napa Valley

Melissa Teaff, Owner - Melissa Teaff Catering 

Hospitality and Tourism Advisory Board

Page 9: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Kate King, President & CEO- Napa Chamber of Commerce 

Arvin Chaudhary, Chair - Napa County Workforce Investment Board 

Dorothy Lind-Salmon, Napa Valley Economic Development Corp. Beth Carmichael, Executive Director - Napa Valley Conference and Visitors Bureau 

Linda Reiff, Executive Director - Napa Valley Vintners 

Joseph Salerno, Owner - Piccolino’s Italian Café Stephanie Thompson, Director, Occupational Education & Services- Santa Rosa Junior College 

Linda Ozores, Director Human Resources- Silverado Resort 

Patrick Burke, President - Silverado Trail Wineries Association Barbara Nemko, Superintendent- Napa County Office of Education

Hospitality and Tourism Advisory Board

Page 10: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Collaboration =Logo Soup

Page 11: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

The Recipe

• Internal Team Communication

• Flexibility working with partners (especially WIB)

• Support from Fiscal Office, NVC Foundation, President

• Sharing• Being “the catalyst” and not

always “the STAR”

Page 12: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

The Benefits to

• Solid Hospitality Management Program• Engaging the Workforce Leaders in

Wine and Hospitality• Providing Interns and employees• Recognition in the Community• Building Capacity in our SBDC, Contract

Education and Business Training Programs

• Addressing the Industry Needs –We are now at the Table!

Page 13: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

A Few Measurable Outcomes

• Launched NVC Hospitality Management Program- AA

• Brought the NVC CSA Program to the Wine Industry

•Increased NVC Contract Education through Hospitality Programs by over 35%

•Increased small business counseling to Hospitality and Wine related businesses by 35%

•Over 300 Hospitality Professionals trained at the Wine Country Hospitality Symposium

•Developed new curriculum and new trainings (TIPS) to meet workforce needs

•And…

Page 14: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Outcomes: www.nvchi.org

Page 15: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Hospitality Institute Series of Workshops

Food and Beverage Cost Control

Hospitality Marketing

Recruiting, Hiring and Retaining Employees

HR Best Practices – Job Descriptions, Policy Manuals and Evaluations

Restaurant Start-Up Roundtable

Page 16: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Customer Service Academy

Continued training at the SBDC site as well as on site for businesses.

This quarter we held 3 trainings at our site with a total of 52 participants. We also trained 140 managers and employees on site at the Business’ location.

CSA Trainer Bill Cremen

Page 17: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Individual Counseling

We also directly advised Business owners in over 101 individual sessions and delivered more than 160 hours of

business counseling.

And…

Page 18: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Hospitality & Tourism Management Program

•Launched Credit Program

•Developed New Curriculum

•Provided Career Opportunities

•Engaged the Hospitality Leaders

•Worked with local ROPs

•Worked Closely with Hospitality Institute

•Partnered with SRJC with Hospitality Careers

Page 19: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”
Page 20: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

• BUSI 298A  Introduction to Hospitality Management  (3 units)

BUSI 298B  Principles of Hotel Administration• (3 units)

BUSI 251  Marketing - Hospitality & Tourism Focus  (3 units)BUSI 298D Hospitality Law (3 units)

• Food, Beverage and Restaurant Management course which will be available in Summer, 2008 (3 units)

Hospitality & Tourism Management Program

Page 21: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Outcomes OUTCOMESPartnership with SRJC Culinary Arts Program connects hospitality students and employers in the North Bay Region…..

_______

Page 22: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Innovative Programs

• TiPs Training• Hospitality

Symposium• SRJC and NVC

Hospitality Website• Napa Valley Rocks-

Annual Training to Hospitality Workforce

• Thrive and Survive to ROP

Page 23: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

May 30th Hospitality Career Faire

We worked with the Napa Job Connection to present the Faire.

Job Connection coordinated the event

Held at Napa Valley College’s Glade

30 Hospitality Businesses Participated

Over 75 Potential Applicants Attended

This Year May 7th at NVC

Page 24: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Two Days of Napa Valley ROCKSAugust 27th and 28th

Collaborated with the

Napa Valley Vintners

NV Conference and Visitors Bureau &

NVC Hospitality and Tourism Program

Over 170 Participants Trained in 7 Different Sections

Page 25: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Innovative Programs

TiPS TrainingTraining for Intervention Procedures

 Instead of taking chances, take TiPS training!

TiPS trains servers, sellers, and consumers of alcohol how to prevent intoxication, drunk driving, and underage drinking.

 

 

Page 26: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Wine Country Hospitality Symposium

April 3, 2007 & March 25, 2008

Page 27: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Rx For Business

SMALL BUSINESS CHECKUP

To qualify for the program, a business must be located in Napa County, be at least one year old, and have recent financial statements and a business plan.  If your business meets these qualifications the Annual Rx is offered at NO CHARGE (paid for by Napa County Workforce Investment Board). Under the Rx program, a consultant with the Small Business Development Center will conduct an intensive review of the Business in the following areas:  Financial health/profitability Marketing Operations and quality control Human Resources Product cost of goods On-site interviews Administrative / organizational Operations/Customer Service

Page 28: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Thrive and Survive Video

We also finished the video to support this program

What Does it TakeTo Thrive and Survive in the

Workplace?

A big thanks to Filmmaker James Forbes of Bearshead Productions

Page 29: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Outcomes OUTCOMES

_______

Page 30: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Lessons Learned• New ways to effectively work with partners• Expectations when working with WIB• Integrating on-off campus training, credit-non-

credit• College leaders can be the catalyst!• Continued Community Support critical• The importance of Cheerleaders!• Clarity about what is important to all stakeholders

throughout the program• Seeking solutions• Keep in time with the budgets!

Page 31: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Next steps

Continued CCRM

“Community Customer Relationship Management”

Playing the role of “catalyst”

Seeking not so apparent partners

Integrating more cross-functional capacity

Spanish for Hospitality, green hospitality, entrepreneurial, youth hospitality

Page 32: “ Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”

Thank You. Please come visit us in beautiful Napa Valley. We’ll share our wine and our experience and even some of our training programs.

Beth Pratt [email protected]

Bill Blair [email protected]

Charlie Monahan [email protected]

www.nvchi.org