+ DGM6168 | Fall 2014 Farah Abu-Arja Stephanie Gama Pooja Shah Natasha Taylor PARK LIVE.

+

DGM6168 | Fall 2014Farah Abu-Arja Stephanie GamaPooja ShahNatasha Taylor

PARK LIVE

+Problem Statement

Finding a safe, inexpensive parking spot close to your

destination in a city can be difficult, especially if the driver is

unfamiliar with the area and it’s parking regulations (hourly

limits, permits, street cleaning, and payment methods). A

mobile application that provided drivers with an opportunity

to book or claim a parking space (on the street or at a

garage), and then provide directions to that location, would

save both time and money for the user. The target user

would be a tech savvy driver who wants to save time and

does not want to spend an arm and a leg for a convenient

parking spot in a city.

+User Group

Likely users would be anyone drives to Boston on a daily , weekly ,monthly or even once a year for a vacation .

Anyone who uses iPhone to navigate and get information about their desired destinations.

It could be students , employees , businessmen, ,residents , visitors or tourists

+Persona

+Persona

+Robert’s Goals

Accessibility:

Park close to the destination.

Cost Effective:

    Cheap/ free parking space

    Pay as per the time consumed

 Multiple Payment Options:   

  Phone, Credit/ Debit cards, Cash   

  Device to auto pay the parking bills

 Add on Convenience:

Ready to pay more if you are closer to the location 

  Safety:  

     Avoid Tickets, tow away zones

      Scratch free zone

+Robert’s Goals

Discounts:

Coupons for daily visitors

Monthly pass system

Effortless:

Easy method to get parking spot 

Improvisation:

Better public transportation 

Opportunity:

  No resident parking, all parking spaces open for all

Save Time:

Showing vacancy of the spots available

+Usability Testing

Tasks Sahar Chintan John Manuel

Reserve a ParkLive spot

2 2 2 3

Reserve the nearest garage spot

3 3 3 2

Get Remaining parking time information

1 3 3 3

0- Fail1- Completed task but struggled2- Completed task with little struggle3-Succeed with no struggle

+The Final Design

An iOS app for drivers.

Three main menus contains :

- Map & Search

- Parking Spot reservation

- Preferences

+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot

Robert wanted to go shopping in Boylston street with two of his friends at 1 pm . His current location Natick, MA appears on the map home page with parking options nearby.

>

Launching

+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot

He enters his destination . Afterward he will view all the different parking options . He clicks ParkLive to filter the results . He saw the $4 ParkLive spot and clicked it for more details .

>>

Searching

+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot

He enters the information and confirms , he gets the reservation confirmation pop-up to remind him that the details has been sent by e-mail .

>>

Reserving

+Context Scenario 2Red Sox game – Reserve a Meter Spot

Robert leaves his office in Braintree, MA to go to a Red Sox game . He checks ParkLive app . He finds his current location with parking options nearby . He enters his destination as he already has Museum Rd in his favorites because he likes to avoid the traffic after the game.

>

Choose a Favorite Spot

+Context Scenario 2Red Sox game – Reserve a Meter Spot

He view all the parking options nearby so he filters that by clicking on meter button. As well as specify the radius by 2 miles .

>>

Filtered Search

+Context Scenario 2Red Sox game – Reserve a Meter Spot

Then he clicks the best option , and enters Start time at 2:00 PM and End time among car departure ,which would be detected by GPS and get charged depending on that .Also, reads the alert message . Finally he confirm and gets the reservation confirmation pop-up .

>

Reservation Details

+Context Scenario 3Dinner in Back Bay- Check Remaining time & preferences

Robert is having a dinner in Back Bay area , He is parking in Boylston Garage so he wants to check the remaining time.

>

Reservations Details

+Context Scenario 3Dinner in Back Bay- Check Remaining time & preferences

Robert checks the other preferences options out of curiosity.

> > > > >

+Thought Process

In this project we wanted to create an iOS app that would solve the parking experience of people who drives to Boston in a method to save time and money .

We took a look at parking , car sharing apps and noticed what features that can be enhanced or implemented in the usage of a parking reservation app , we tried to design a user interface that is eligible for the quick on-the-go actions with minimizing the number of pages and steps needed for the fastest results .

What We Learned User Research ( interviewing – analyzing ) , Persona importance for User

Centered Design

The timeline of designing an application process

Usability testing in a neutral reactions to enhance the user experience