“ CREATIVE ECONOMY FOR SME DEVELOPMENT " By Mr. Soros Sakornvisava President Small and Medium Enterprise Development Bank of Thailand.

“ CREATIVE ECONOMY FOR SME DEVELOPMENT "

By

Mr. Soros Sakornvisava

President

Small and Medium Enterprise Development Bank of Thailand

Definition of Creative Economy

The thinking of Economic moving that upon Knowledge Base , Education , Creative and Intellectual Property

which

linked to the base of Cultural Wisdom , Technology and Innovation.

Thailand and Creative Economy Thailand government emphasized the important

of CE

( Creative Economy ) by restructuring the country’s manufacturing related to service sector , Industrial and Agriculture on the base of “ Thailand Culture and Wisdom”

Create Niche Qualification for Thai Product and Service adding Value added and Economic value for Job employment through Increasing income and Upgrade Citizen life quality.

Classification System for Thailand Creative Industry

Media - Film - Publishing - Broadcasting - Music

Functional Creation

- Design - Fashion - Architecture - Advertising - Software

Cultural Heritage - Crafts - Historical &Cultural

Tourism - Thai Food - Thai Traditional

Arts - Visual Arts - Performing

The Important of CE in Thailand : GDP

2002 2003 2004 2005 2006 2007 2008

2002 2003 2004 2005 2006 2007 2008

Thailand CE Valuation approximate10-12 % of GDP . Function Creation , Cultural

Heritage and Media ’re the most highest . Triple create a value 9.5 % of total GDP

Economic evaluation of Non- cultural CE : Software and Digital Content

Total Market Value 2009

20099

Bill

ion B

aht

Bill

ion B

aht

2006 2007 2008 2009

Total market Value of E –Learning

2006 -2009

CE : Export Value

The Ability of Thailand Export Competition in CE’s Product

Main Export of Thailand CE’s Product

SME Bank and Entrepreneur Development Program

Vision

"A government financial institution for development that assist and support Thai SMEs"

Mission

1.Support the government policies to assist and promote Thai SMEs .

2.Provide financial services and others response to Thai SMEs’ needs.

3.Promote and Develop Thai SMEs with competition potential in global stage

4.Develop IT technology system with Organization Management and Good Governance.

Policy LoanPolicy Loan

Credit & Service

Example

Expand, invest, improve, develop the products or

establishment for the business.

OTOP entrepreneurs

SME BANK MLR Rate (As of 2011,the bank’s MLR =7.25%)

Condition

Amount

Collateral

Interest Rate

ObjectiveObjective

TargetTarget

Comply with the notice of the bank. 

50,000 baht but not exceeding 1,000,000 baht.

OTOP

The fund to Thai SMES entrepreneurs with the product innovation, redevelopment from previous researches, invention, patent, technology, adjustment to the tolls, machinery, equipment in order to use as current capital in the business. 

Innovative Entrepreneurs

SME BANK MLR Rate (As of 2011,the bank’s MLR =7.25%)

Condition

Amount

Collateral

Interest Rate

ObjectiveObjective

TargetTarget

Comply with the notice of the bank. 

50,000 -20,000,000 baht / case

Credit for Innovation

SMEs Development Program

Creative Economy Developing System

Product Development into

Product Standard such as

- OTOP Award- FDA ( Food and Drug Standard )- TIS ( Thai Industrial Standard )- ISO ( International Organization for Standardization)

Creative

Product

Lead to

SME Development • Aim to Support and Develop Entrepreneurs both before and after lending credit • Increase Potential and Capacity in competition to Thai SMEs

InnovationObjective

-Develop Knowledge Innovation such as Product Evaluation adding , Marketing Channel, etc.

Target Group

SME BANK Client

Successful of Performance

-New Perspective and various possibilities of business

-Product and Service Development included Modern Marketing

Idea of Creative Economy in cooperate with Thailand Creative and Design Center ( TCDC

) SME BANK Thailand in Cooperate with TCDC increase customer capacity by creating the activity to stimulate Creative Economy Concept. With the Program of Seminar and Coaching to enhance the product in modern style that able to complete in global market.

The Result of Product Development in Creative Economy Program

Success Case

Ms. Nattaprapa SuphakprapacharoenName of Company : NattasilpType of Product :Home Decoration

B

E

F

O

R

E

During in SME BANK Thailand

Consultant

New Product Design with the idea of Creative Economy

A

F

T

E

R

Success Case

A

F

T

E

R

B

E

F

O

R

E

During in SME BANK Thailand

Consultant

Ms. Anchalee Chauykeaw Name of Company : Anchalee BenjarongType of Product :Benjarong

Success Case

A

F

T

E

R

B

E

F

O

R

E

Ms.Kittiwan BurinName of Company : Osismoda Co.,Ltd.Type of Product :Bag from Local Thai Fabric

During in SME BANK Thailand

Consultant

THANK YOU