© Cambridge University Press 2012 COMMUNICATION IN BUSINESS AREA OF STUDY 1 UNIT 2 COMMUNICATION AND MANAGEMENT COMMUNICATION IN BUSINESS.

© Cambridge University Press 2012

COMMUNICATION IN BUSINESS

AREA OF STUDY 1

UNIT 2COMMUNICATION AND MANAGEMENT

COMMUNICATION IN BUSINESS


Work Requirements

Read page 118-152 (According to the timeline Communication unit to be completed by July 30).Complete Activities on page 123-124 (Due now)Complete Activities on page 129-130 Complete Activities on page 137-139Complete Activities on pages 145-146Case Study on page 149Complete Activities on pages 151Summary and review questions on page 152


Communication and its relationship to business objectives and strategy

Success in business is dependent on effectivecommunication. Many problems arising in smallbusiness are the result of poor communication.


Communication and its relationship to business objectives and strategy (cont.)

Business objectives andstrategies must beclearly communicated tostakeholders.



Internal stakeholders such as employees andmanagement must be aware of the objectivesif they are to work towards their achievement



External stakeholderssuch as the generalpublic and customersmake judgements abouta business based on itsobjectives.


The communication process

The communication process involves three steps:• 1 The sender gives out the message to a receiver

in an encoded form.• 2 The receiver is exposed to the message and

decodes it.• 3 The receiver gives feedback.


Factors that affect how a message is decoded

Factors affecting how a message is decoded by the receiver:• Cultural differences• Body language accompanying the message• The mood and state of mind of the receiver• The environment in which the message is

delivered• The language used.


Factors that affect how a message is decoded

Factors affecting how a message is decoded by the receiver:• Cultural differences• Body language accompanying the message• The mood and state of mind of the receiver• The environment in which the message is

delivered• The language used.


Types and purpose of information to be communicated

Types/purpose and audiences of businesscommunication:• Internal communication – among internal

stakeholders, can be upwards, lateral or downward

• External communication – business-to-business or business-to-the-wider community communication


Types and purpose of information to be communicated (cont.)

• Formal channels of communication – official channels under control of management

• Semi-formal channels – communication in a formal setting but not under direct management control, e.g. discussion at a seminar


Types and purpose of information to be communicated (cont.)

• Informal channels – unofficial (the grapevine) where management has no control.


Methods of communication

Methods of communication:• Verbal involving use of words:• Written – letters, memos, fax, email, and so on• Oral (spoken) – meetings, interviews, and so on


Methods of communication (cont.)

• Non-verbal – body language, gestures, and so on• Combination – involves both verbal and non-

verbal, e.g. brochures, pamphlets, signs, business cards.


Business communication

A business manager must be able to selectthe most appropriate methods of communicationto suit the circumstances they face.

© Cambridge University Press 2012 COMMUNICATION IN BUSINESS AREA OF STUDY 1 UNIT 2 COMMUNICATION AND MANAGEMENT COMMUNICATION IN BUSINESS.

Documents

business slide

cambridge university

management communication

internal communication

business objectives

communication process

effective communication

small business