Background – land, climate, and history People – population, language, religion, general attitudes, and personal appearance Customs and Courtesies.

Communication

Cultural Differences Background – land, climate, and

history People – population, language, religion,

general attitudes, and personal appearance

Customs and Courtesies – greetings, gestures, visiting, and eating

Cultural Differences Lifestyle – family, dating and marriage,

diet, recreation, holidays, and commerce

Society – government, economy, transportation, communication, education, and health

Language Differences

Gender Differences

Women Take more time to ask

questions to build a rapport with clients

Women tend to process things abstractly

Feeling, empathy, intuitive Harmony, closeness Relationships, sharing Cooperation, group

Women talk out loud to others, processing information externally for decision making.

Men Men want to get directly

down to business Men process information

analytically Reason, logic Power, rank, status Compete, winning Team, think

Men view conversation as a means to exchange information and problem solve

Jargon

The language, especially the vocabulary, peculiar to a particular trade, profession, or group.

AUDIENCE

1. All messages must inform

2. Many messages must persuade

3. All messages should build relationships of trust

Messages Have 3 Distinct Purposes

Presentation Communication

Content Specialist - Formal Grammar

It is He is

Wording Repair Thank you

Do not end a sentence with a preposition.

Peer to Peer - Informal Grammar

It’s He’s

Wording Fix Thanks

Adjust your dress to at least the same level as

your audience or one step above.

Appearance

Principles

Honesty: honorable in principles, intentions, and actions; upright and fair

Integrity: adherence to moral and ethical principles; soundness of moral character

Trust Trust: Reliance on the integrity,

strength, and ability of a person; confidence In business, more trusted people obtain

promotions and are chosen for more important projects

In relationships, trusted people make better friends

Ethics Ethical: pertaining to right and

wrong in conduct; pertaining to or dealing with morals or the principles of morality

Unethical: lacking moral principles; unwilling to adhere to proper rules of conduct