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Differences between groups of people in terms of their health, including:• determinants of health (eg smoking, obesity)• experience of health and disease (including incidence and prevalence of diagnosed disease AND self-reported health / well-being)• access to health care (eg GP consultations, hospital admissions, treatment)• health outcomes (survival, mortality etc)
“Inequality in health is the worst inequality of all. There is no more serious inequality than knowing that you’ll die sooner because you’re badly off.”
- Frank Dobson, 1997
“Tackling health inequalities is a top priority for this Government, and it is focused on narrowing the health gap between disadvantaged groups, communities and the rest of the country.”
All-age, all-cause mortality rate per 100,000 males: trend 1998 to 2007 for England, Spearhead LSPs, best and worst regions, England forecast rates to 2010/11 (with 95% confidence intervals) and England PSA
Socio-economic position: an umbrella term for the way that people are ordered into a hierarchy based on their social and economic circumstances. Encompasses a range of concepts with different theoretical and disciplinary origins.
Maggie is 15. She has a 6 month-old son Darren. Maggie got pregnant accidentally, having unprotected sex after an evening binge drinking with mates at the local club. She did not tell her mum until it was too late for an abortion and, anyway, she quite wanted the baby although her boyfriend Tom disappeared off the scene pretty quickly once she told him she was pregnant.
Maggie skipped school once she knew she was having a baby and never went back. She fell out with her mum so she is living in a damp bedsit with Darren and living off benefits. She is waiting for the council to find her a flat.
Meanwhile, she shares a kitchen with others in the house. She is obese and eats lots of fast food because it is easier than cooking.
She feels pretty low a lot of the time and does not really know where life is taking her. Darren has been in hospital several times with gastroenteritis and also chest problems.
Gary is 25 years old and is currently unemployed and homeless. He is on probation following arrest for shoplifting.
He has a drugs habit and is also clinically depressed and feels he is useless. He grew up in a violent household, often witnessing his dad hitting his mum, and spent some time in care. His mother has now left his father to go back home abroad.
He left school with one GCSE and has never had a job. Last year he was in prison, not for the first time, for shoplifting—a short sentence which meant he lost his flat when his girlfriend moved away.
He sleeps rough when he does not have the money to get into the night shelter and finds it difficult to keep the appointments made for him with his care worker.
Group 3: LucyLucy is 78. She lives in a small rural community and has managed on her own until recently, when she had a minor stroke, and walks with the aid of a stick. She is determined to carry on living in her own home, but needs a home help to get on top of the household chores.
Her neighbours are very good to her, but they go to work during the day. They do help her to get to church on Sundays and she gets visits from other churchgoers during the week.
She really enjoys the lunch club which meets twice a week in the neighbouring village and relies on the local voluntary group to come and collect her. Her GP surgery is also in the next village so if her friends are busy she has to rely on a taxi to pick her up for her appointments as there is no bus through the village any more.
The village shop closed 2 years ago because many of the people in Lucy’s village are only there at weekends, so getting fresh fruit and vegetables can be a bit of a problem.
Lucy owns her house—which is now too big for her. One of her main anxieties is that the roof is falling into disrepair—and she does not use the central heating because of the cost.
Last year she slipped on the ice and broke her wrist so she tends to stay in during the winter, which can be a bit depressing.
Sanjay is in his early 50s. His parents came to Britain in the 1950s and set up a local convenience store in South London. He was born in London.
He left school at 16 and helped in the shop until his parents retired.
Sanjay now manages the shop and also runs a small taxi business.
He is overweight and a heavy smoker. He was recently diagnosed as a type 2 diabetic.
He is having chest pain on climbing stairs.
His GP has just referred him to the local hospital and he is on the waiting list for a CABG. The GP has advised Sanjay to stop smoking but he is finding it difficult.
measures of socio-economic position, such as social class based on occupation, are important for describing the extent of inequalities in health. They may also be used in targets and for tracking trends over time.
PART 2: Area-based (ecological)
indicators of deprivation may be used in the absence of individual level data, or in their own right, and can also tell us about areas per se (and by implication about the individuals within those areas).
They are also used for making decisions about the allocation of resources to those areas
The Ecological Fallacy is a situation that can occur when a researcher or analyst makes an inference about an individual based on aggregate data for a group
Deprivation: a relative and broad concept, referring to not having something that others have
“a state of …observable and demonstrable disadvantage relative to the local community or the wider society or nation to which an individual, family or group belong.” (Townsend, 1987)
Geodemographics in themselves do not provide the answer.
– They are simply one of a range of tools and approaches that can be used to generate insight and health intelligence to support social marketing decisions