KARSTEN PÅLSSON, Pålsson Arkitekter AS „Byggeri+Arkitektur reflects on current trends – within a broad cross-section of the building industry. The presentation of new architecture, designs and products makes it a very relevant magazine for all of us at the studio.” KIM HERFORTH NIELSEN, Founder of 3XN „Byggeri+Arkitektur provides insight in the architecture and building industry. By focusing on present and future projects, they shed light on the trends and chal- lenges the industry is facing.“ ESTRID ELSTED, Interior designer, MDD „We benefit greatly from ’Byggeri+Arkitektur’ in our everyday life. The magazine helps us keep up with information on new products. The articles on various products accompanied by fine and detailed interior images inspire us. Great graphic design and use of colours, which is also a sign of well executed design.“ - ARCHITECTS READ BYGGERI+ARKITEKTUR THE ARCHITECTS SURVEY SHOWS THAT: • 98,5% of architects are acquainted with Byggeri+Arkitektur • 40% of architects respond to advertisements in Byggeri+Arkitektur • 45,7% of architects use Byggeri+Arkitektur to search for specific information Source: A & B Analyse, Architects survey 2014 TESTIMONIALS
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- Architects reAd Byggeri+Arkitektur...2016 The magazine version of Byggeri+Arkitektur is published in Denmark, Norway and Sweden in a circulation of 10,200 copies, 8 times per year.
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Karsten PÅlsson, Pålsson Arkitekter AS„Byggeri+Arkitektur reflects on current
trends – within a broad cross-section of
the building industry. The presentation of
new architecture, designs and products
makes it a very relevant magazine for all
of us at the studio.”
Kim HerfortH nielsen, Founder of 3XN „Byggeri+Arkitektur provides insight in
the architecture and building industry. By
focusing on present and future projects,
they shed light on the trends and chal-
lenges the industry is facing.“
estrid elsted, Interior designer, MDD „We benefit greatly from ’Byggeri+Arkitektur’
in our everyday life. The magazine helps us
keep up with information on new products.
The articles on various products accompanied
by fine and detailed interior images inspire
us. Great graphic design and use of colours,
which is also a sign of well executed design.“
- Architects reAd Byggeri+Arkitektur
The ArchiTecTs survey shoWs ThAT:
• 98,5% of architects are acquainted with Byggeri+Arkitektur
• 40% of architects respond to advertisements in Byggeri+Arkitektur
• 45,7% of architects use Byggeri+Arkitektur to search for specific information
source: A & B Analyse, Architects survey 2014
testimoniAls
mediA informAtion
reAdershiP figuresHE MAGAZINE VERSION OF BYGGERI+ARKITEKTUR IS PUBLISHED FOR:
DisTriBuTioN iN DANMArK QuANTiTy coverAGe
Architects, MAA’s (Members of the Architects’ Association) 4964 Byggeri+Arkitektur is distributed to 83% of all architects’ private
addresses
Architecture practices 2300 87% of all architecture practices
interior designers 560 90% of all interior designers
consulting engineers 270 Consulting engineers with more than 5 employees
Administrators etc. 330 Administrators of real property, owner-occupied buildings, and social housing cooperates
The biggest companies in Denmark 330 Domiciles, companies with minimum revenues of DKK ½ billion
Municipalities, technical administrations 98 Municipalities, technical administrations etc.
Banks, insurance companies etc. 257 Financial institutions, insurers, financial holding companies and investment trusts/companies with more than 50 employees
contractors and craftsmen 516 contractors, electrical technicians, plumbers, carpenters and construction companies with more than 20 employees
various 400 Manufacturers of furniture and building materials
Total 10,025
evidently, studies show that a lot of communication is lost in
cyberspace. And there is growing evidence that conventional
media is making a comeback in comparison with digital media
which has been the focus of attention in recent years.
1. efficiently holds the reader’s attention
A recent survey by MarketingProf in the us showed that the
number one priority area for communication and marketing
in 2014 was to maintain the reader’s attention. And here,
conventional media is exceptional in the way that it more
often gets you immersed in the subject. in addition, you don’t
have the same high communicative noise levels as on digital
media.
2. Changes behaviours – and gets the message through
According to a survey conducted by the Direct Mail Association
Factbook in Germany and the US, 60% of consumers make
purchases as a result of a physical direct mail – which is signifi-
cantly higher than what can be expected of an email campaign.
In addition, 32% of respondents in the survey are able to recall
the actual content of the physical direct mail, whereas only 5%
of email recipients were able to do this.
3. Conventional media is more emotional
it evokes a much higher level of emotion when you are holding
a gorgeous magazine in front of you rather than flipping through
pages on an iPad. And this is exactly the feeling that a lot of
people are beginning to strive for in a time when there is an
increasing need to “unplug” when we are at home. combined
with much better opportunities to stand out with stunning and
extraordinary formats, this enables analogue media to have a
great impact.
(source: Kailow Ltd.)
emphasise the synergy between different platforms
The key is to create impact through synergy between online
and offline media. here, the bottom line is choosing and put-
ting together the right media combination with regard to the
content, target group, context and purpose of communication.
Why is it that conventional media is getting exciting again?
2016The magazine version of Byggeri+Arkitektur is published in Denmark,
Norway and Sweden in a circulation of 10,200 copies, 8 times per
year. The magazine is distributed to builders and architects, as well as
decision-makers with a professional interest in architecture and interior
design, in both private and public sectors. unless otherwise stated,
images and illustrations are kindly supplied by builders and architects.
The editors welcome requests relating to building projects where
special consideration has been given to aesthetics, function and choice
of materials, as well as news and stories concerning the Danish and
international design industry.
Februar 2014 – 12. årgang #56
Magasinet for bygherrer
projekter
og Design
56
Skolebyggeri - Skillevægge, lofter og akuStik - offentlige byggeprojekter - M
øbler & interiør - StockholM furniture fair
CECI N’EST PAS
UNE OEUVRE D’ART
Med Parafon Creo får du et komplet system
af vægabsorbenter, designet til a
t give din
kreativitet fuld frihed. Skab lyddæmpning
som smelter ind og matcher omgivelsern
e.
Lad stilheden tale, m
ed farve og form.
Vi har systemet, du afgør hvor stort et kunstværk
din lyddæmpning skal være. Mere in
fo på
paroc.dk
b+a#56_cover.indd 1
14/02/14 11.50
April 2014 – 12. årgang #57Magasinet for bygherrer
Byggeri+Arkitektur • Bredgade 36, 1. sal, Forhuset, 1260 Copenhagen K
weB
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