Министерство образования и науки Нижегородский государственный архитектурно-строительный университет Международный факультет экономики, права и менеджмента Made: Trundova Olga, Mikheeva Sasha, Ushkova Valya, Pchelin Sergey «Making decision on entering to the Russian market the brand «Disneyland Park»
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Министерство образования и наукиНижегородский государственный архитектурно-строительный университет
Международный факультет экономики, права и менеджмента
Made: Trundova Olga, Mikheeva Sasha, Ushkova Valya, Pchelin Sergey Checked: The scientific supervisor Associate Professor Artyushina E.V.
«Making decision on entering to the Russian
market the brand «Disneyland Park»
Contents:Chapter 1: Consulting agency “Expert NN”Chapter 2: Company “DisneyLand”
History International activitiesThe main competitors “DisneyLand”Business portfolioChapter 3: Russian marketEconomic characteristicsDemographic characteristicsSegmentation of the Russian marketCompetitors of “DisneyLand”Chapter 4:Recommendation
CHAPTER 1. CONSULTING AGENCY "EXPERT NN».
"Expert NN» is a dynamic company that provides a full range of consulting services for the past 10 years.
Our agency has extensive experience working with large companies such as «McDonald's» «BMW» «PROCTER & GAMBEL» and others.
OUR EMPLOYEES - ARE SPECIALISTS WITH MANY YEARS OF PRACTICAL EXPERIENCE OF BUSINESS SUPPORT AND PROTECT THE LEGITIMATE RIGHTS AND INTERESTS OF INDIVIDUALS. YOU CAN ORDER:- CREATION AND PROTECTION OF THE BUSINESS PLAN;- DEVELOP BUSINESS MODEL OF YOUR ORGANIZATION;- CARRYING OUT ALL SORTS OF MARKETING RESEARCH;- ADVISING ON THE BUSINESS;-RISK ANALYSIS OF THE PROJECT / BUSINESS AND THE PROTECTION SCHEME OF CORPORATE STRUCTURES.
WHY DO CUSTOMERS CHOOSE US?
-WE FIND AND SOLVE THE EXISTING PROBLEMS ONLY SPECIFIC.-GIVE REAL PROMISE AND WARN OF THE CONSEQUENCES.-SOLVE ISSUES WITH REGARD TO THE NATURE AND PROBLEMS OF THE -INDIVIDUAL CIRCUMSTANCES OF EACH CLIENT.-GIVE EFFECTIVE WORKING RECOMMENDATIONS.-OPERATE EXCLUSIVELY WITHIN THE FRAMEWORK OF EXISTING LEGISLATION.-PROVIDE FAIR AND OPEN BUSINESS RELATIONSHIPS.-PROMPTLY INFORM THE CLIENT OF THE RISKS.
CHAPTER 2. COMPANY «DISNEYLAND»HISTORY : «Disneyland» was opened in 1955(California,
USA) Chief creator - Walt Disney Costs -17millions dollars In the mid-90s Disneyland Park becomes the
resort.(it includes restaurants, cafe, hotels) The park has 3 parts(1-Park Disneyland, 2-
Disney’s California Adventure, 3-Downtown Disney)
Disneyland visited more than 500 million visitors(members of royal families, presidents)
«The Happiest Place on Earth»
INTERNATIONAL ACTIVITIES:
INTERNAL ACTIVITY:
Main street U.S.A built in the style of an American cityFrontierland it Has style of the Wild West. Top Attractions - roller coasters and haunted
house Adventureland area built in the style such as cartoons as
«Aladdin» and «Pirates of the Caribbean»Discoveryland Opened as «future»(flight to the stars, time
machine)
Fantasyland Special for kids «the world fantasy»
Walt Disney studios park It has 4 parts (opens the secrets of movies)
Golf Disneyland area for golf(including 27 holes of golf) Transport Railroad Monorail
THE MAIN COMPETITORS DISNEY PARK: Port Aventura, Spain Ferrari World, UAE Europa Park, Germany Tropical island, Berlin Mirabilandia, Italy
BUSINESS PORTFOLIO:
Disneyland Park
Chapter 3. Russian Market
The key economic indicators:-The level of economic growth (GDP)-Prices and inflation-Unemployment-Refinancing rate-Income of the population-Employment
Change in GDP
Dynamics of the economically active population Year Rate of
«Disneyland» is one of the largest parks in the world, having its unique theme, bringing every visitor in the world of childhood and cartoons company «Walt Disney». It can take advantage of undifferentiated marketing strategy to capture the market, i.e. "Disneyland" can afford to ignore any difference between the segments and work on the entire market.
RECOMMENDATION Currently, on the one hand, stands display this
product to the Russian market . Firstly, it is not attracted to work economically active population, and it allows to reduce unemployment and provides jobs to the majority. Secondly, it is the ability to attract and take a lot of tourists that will think positively about us and the whole country in the sense of increased level of the economy. We can also say that this project will give our country the starting point of reaching a new level and a new market segment and attract new larger audience , thanks to the system over time will increase wages by attracting not economically active population.