Андрей Листочкин "Боты: возможно, вам не нужен UI"

BotsYou may not need a UI

2016

Bots are everywhere!

ChatBots

WhatsApp Messenger QQ WeChatSkype Viber

LINE BBM Telegram

Gold Rush

Write a chatbot and …

$$$$$$$$$$$$$

?

App Stores

FeaturedTop

Preinstalled

Window of opportunityweeks days hours

Win a WWDC ticketShow a prototype

“Oh cool, we’ll feature you”actually viable option

AppStoreMessenger Bot Store

$$$

FeaturedTop

Contact List

People + Groups + Bots

MarketChallenges

80% of AppsNever Downloaded

Sustainability

5 years from now

5 years before now

Anti-Hype Approach

My Phone Broke

called themscheduled a pick-up

got SMS

2 days later they called me to agree on a repair

SMS with a price and account details

online bank

call to schedulea delivery

never metno app

no e-commerce site

7 yearssustainable businesslargest in the country

Do you need an App?

Dawn of Software

Business Processes

60s-80s

Paper => Digital

Disconnected Machines

Solo Work

All-Day Workflows

Attention = Value

Consumer Web

More TimeMore Attention

More Ad Revenue

Yet AnotherSocial Network

“a user wants to use our application”

New thinking

give maximum valuein minimal time

There’s an app for that

“app”

40s downloadSignup (+ email!)learning curve

single action

buy a conference ticketweather

order a taxi

phone repair = 10 minutes

phone callsgetting dressed to meet a

delivery person

App is almost always a wrong answer

Have an app? So what?

Website?

2s download

+20s to downloadFONTS!

Take a tour!

signup

Remember thatEU cookie law?

Your helpful reminder

switch to desktop version

ptss! we have an APP!

Where’s that one feature I need?

Website is better

Shift

old: streamnew: notification

automate!

sales

automatic cold email

third-party handles replies

canned responsesschedule a sales call

calendar

email actions

click here if you’re interested

LogisticsSubcontractors

Matching

No UI

No Dedicated UI

No Routine UI

Social MediaMonitoring

Dashboard with non-actionable data

ReportsHow my dashboard

looked last week

FeedLinks to FB posts so you can argue

DashboardReports

Feed

Pull model

all day

TediousBoring

Counterproductive

AI

Sentiment analysisClustering

Outlier detection

AlertsAutomatic Reports

ActionableUsefull

Push model

Rethink the business process

Start from

UI

UX

process

Machine + Human

AI by defaultHuman when necessary

Replace a company with a program

money making wonder

Building Blocks

APIs

any messenger platform

smsphone

Phone is a new Email

2000s desktop email2010s mobile phone

everyone has sms

text us

1-800-whateverShort codes

AI APIs

Writing your own AIWriting your own jQuery

unnecessarynot cool anymore

pick a libraryplug it in

move on with your life

human-as-an-api

third-party UIs

Calendar EmailSalesForce ZenDesk FB Page

Chat smsExcel pdf

Talk to you customerTalk to your product team

Talk to your users

Bots

No UI

push model

AI by defaultHuman when necessary

give maximum valuein minimal time

Build Great Products!

Chris Messinaa16z WeChat

botlist.co Slack AppsBot Framework

http://j.mp/cortana-bots-build2016