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MOSCOW, FEBRUARY 2016 КАК ПОСТРОИТЬ КОММУНИКАЦИОННУЮ СТРАТЕГИЮ
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MOSCOW, FEBRUARY 2016

- - Big Idea

MOSCOW, FEBRUARY 2016

BIG IDEA

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MOSCOW, FEBRUARY 2016

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() 1234567MOSCOW, FEBRUARY 2016

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MOSCOW, FEBRUARY 2016

: ?

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(challenge). . (SWOT, , ). ( , , etc.). ( , , ). 4P product, price, place, promotion. (summary), (). . . - (brand values, personality, tone of voice). : , , , . () , , , . ., . MOSCOW, FEBRUARY 2016

360 MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

CHALLENGE: Rexona Men Rexona Women. Rexona Men, .

MOSCOW, FEBRUARY 2016

INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men Rexona Women. Rexona Men, .

MOSCOW, FEBRUARY 2016

: , . .INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men Rexona Women. Rexona Men, .

MOSCOW, FEBRUARY 2016

: , , Rexona Men - , , .: , . .

INSIGHT: , 2014 FIFA World Cup. CHALLENGE: Rexona Men Rexona Women. Rexona Men, . MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

, ! , . .

. . . MOSCOW, FEBRUARY 2016

BOOMSTARTER.

. .MOSCOW, FEBRUARY 2016MOSCOW, FEBRUARY 2016

REXONA MEN

42 000 . 1,5 . 120 PR Value 193 500. 2014 Rexona Men 66 , 18% . MOSCOW, FEBRUARY 2016

MOSCOW, OCTOBER 2015

CHALLENGE: Rexona MotionSENSE. , .

MOSCOW, FEBRUARY 2016

: 2015 , , . . .CHALLENGE: Rexona MotionSENSE. , .

MOSCOW, FEBRUARY 2016

: : , . MOTIONsense: 2015 , , . . .CHALLENGE: Rexona MotionSENSE. , .

MOSCOW, FEBRUARY 2016

- - .: : , . MOTIONsense: 2015 , , . . .CHALLENGE: Rexona MotionSENSE. , .

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

. , .

MOSCOW, FEBRUARY 2016

, , .

.

.MOSCOW, FEBRUARY 2016

1500 . .

, -.

.MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

REXONA MEN

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

406 . . 30 000 .PR Value: 19 643 040 . Rexona 1,6% (160 ). : 18,1%, 34,9%.

MOSCOW, FEBRUARY 2016

!

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MOSCOW, FEBRUARY 2016