ت ی سا ی وب ح را ط ش وز م ا و ج ت س ج وز ت و م رای ب ی ه ساز ن ی ه ب م – ه د, ر ب ا. سه پ ل ج ی وب ح را ط س ی دز پ د رپ گی پ ماش ت ر ی س< ی> بعاب لا ط رای ا ب او پ ماش: ت مازه ش09125773990 09371410986 Q ک ی ن رو کی ل ا ت .س ی: [email protected]
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آموزش طراحی وب سایت جلسه پانزدهم – بهینه سازی برای موتور جستجو
آموزش طراحی وب سایت جلسه پانزدهم – بهینه سازی برای موتور جستجو. تدریس طراحی وب برای اطلاعات بیشتر تماس بگیرید تاو شماره تماس: 09125773990 09371410986 پست الکترونیک : [email protected]. Web Design Training SEO. Part 15 Author :Babak Tavatav [email protected]. - PowerPoint PPT Presentation
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آموزش طراحی وب سایتجلسه پانزدهم – بهینه سازی برای موتور جستجو
• 1. Title Element– Each page must have its own unique title tag– Should not exceed 65 characters– Title should contain 2-5 keywords– Use keywords early on-truncated– Title tag text is used in the hyperlink appearing on
SERPs– Include service or product name in title tag
The Correct Way Up - The SERP Ladder
Title Tag
Getting Ranked - Description Tag
• 2. Description Tag– Unique to each page– 15-25 words– Typically first 150 characters displayed– Up to 400 characters indexed– Use the same keywords in the title – Many search engines use this text to describe your
site after the hyperlink in SERPs. – Make it descriptive and compelling
The Correct Way Up - The SERP Ladder
Descriptive Tag
Getting Ranked - Keyword Tag
• 3. Keyword Tag– Some Search Engines still use this tag– No more than 10 keywords (5 is better)– Comma separated– Google does not use it
Getting Ranked - Heading Tag
• 4. Heading Tag– Guide the spiders and humans thru text– Use keywords and keep headings in order
(H1, H2, H3, etc.)– Can use CSS (cascading style sheets) to control
size
Getting Ranked - Heading Tag
Getting Ranked - Alt Tag
• 5. ALT Tag– Image tag– Must be descriptive – Must contain keywords– Must be appropriate to image– Important for Universal Search
Getting Ranked - Alt Tag
Getting Ranked - Links Are QUEEN
• 6. Links-ARE QUEEN– Anchor text is important– Use keywords in anchor text– Inbound links-Authoritative Sites– Blogs Rule (for now)-fresh content– Paid links can kill (not nice Google!)– Social Networking-Digg It– Reciprocal links can kill
Getting Ranked - Links Are QUEEN
• 6. Links– Anchor text is important for:
• Inbound links-use keywords• Internal links-content and navigation links
– Content keywords linked to internal pages » use full URL
– Navigation-use keywords were possible– Navigation-text links
» PLEASE NOT IMAGE LINKS» JAVASCRIPT OK IF EXTERNAL FILES » OR use text links in addition to site navigation
Getting Ranked - Links Are QUEEN
• 6. Internal Links
Getting Ranked - Content is KING
• 7. Body Text– CONTENT IS KING
• Quality is important• Keywords should be prominent in first 200 words• Distribute keywords throughout page• Text-contain Keywords in the title of the paragraph-use
H tags• Spiders looking for subject matter experts to deliver
relevant search results to users• Write for people first
Getting Ranked – Content is KING
• 7. Body Text– Build a theme-tell people and search engines what
your PAGE is about– At least 250-400 words for home page– 350-500 words for inner pages– Home page
• Feature most important products or services with LINKS to the product or service internal pages