Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
- 1. . 2008. 11 : () : ( ) : ( ) ( (MBAP) ) ( )
- 2. 3 13 1 25 1 25 1. 25 2. 26 3. 28 2 29 1. 29 2. 31 3. 33 3 36 2 37 1 37 1. 37 2. 42 2 47 1. 47 2. 52 3. 54 3 62
- 3. 4 1 621. 622. 71 2 751. 752. 773. 794. 815. 83 4 88 1 881. 882. 903. 914. 93 2 951. 982. 1023. 1054. 1075. 110 5 112 1 112 2 TV 113 3 (podcasting) 117
- 4. 5 4 u- 120 5 123 6 e- 126 7 128 6 130 1 130 1. HSPA 131 2. LTE 132 3. 133 2 134 1. Wi-Fi 134 2. WiMax 135 3. 136 3 138 1. DMB 139 2. DVB-H 141 3. 142 4 143 7 145 1 145 2 147 3 150 4 151 5 SNM 153 6 154
- 5. 6 1. 154 2. 155 3. 156 4. 157 7 157 1. 157 2. 158 3. 160 4. 160 5. 161 6. 161 8 163 180
- 6. 7 < 11> UCC 27< 12> 28< 13> 30< 21> 38< 22> 56< 23> 57< 24> 10 57< 31> , 62< 32> 63< 33> 64< 34> 64< 35> 65< 36> 65< 37> 67< 38> 68< 39> 68< 310> 69< 311> 70< 312> 75< 51> TV 115< 52> u-Campus 122< 61> 131
- 7. 8< 62> 1.0 2.0 137< 71> 146< 72> 148< 73> 149
- 8. 9 [ 11] 25[ 12] SNM 35[ 21] 37[ 22] 39[ 23] 40[ 24] 41[ 25] 42[ 26] 43[ 27] 44[ 28] 45[ 29] (: %) 45[ 210] (: %) 46[ 211] (: %) 46[ 212] 47[ 213] 53[ 214] 53[ 215] 54[ 31] 77[ 32] 78[ 33] 78[ 34] 79[ 35] 80
- 9. 10[ 36] 80[ 37] 81[ 38] 82[ 39] 82[ 310] 83[ 311] 84[ 312] 85[ 313] 1 () 86[ 314] 5 () 86[ 315] 1 5 87[ 41] 89[ 42] 91[ 43] . 93[ 44] 94[ 45] 95[ 46] 96[ 47] 5 97[ 48] 97[ 49] 5 98[ 410] 99[ 411] 102[ 412] 106[ 413] 108[ 414] 110[ 51] 113[ 52] DMB 114
- 10. 11[ 53] 116[ 54] 118[ 55] 119[ 56] 123[ 57] e- 127[ 58] 128[ 61] 139[ 62] 144[ 71] 145[ 72] 5 2015 151[ 73] SNM 153[ 74] 158[ 75] 159
- 11. 13 2010 , . , , . , , , . . 1 - 1 , . , , (egocasting) . , .
- 12. 14 - 2 . , . - 3 , , , . 2 - 1 , . , PMP, PC, . - 2 , , . , 5 . , .
- 13. 15 3 - 1 5 . . , .-2 6 9 , 3, 3 6, 9 . . , . . , . 4 -1 , . , , . , .
- 14. 16 , . , / . , . (Augmented Reality) . , , . , . . . . - 2 . . , (belonging) ,
- 15. 17. , , . . . 5 - 1 . .- 2 TV TV , 3~4 . DMB, DMB, , TV . , TV .- 3 2004
- 16. 18 2010 5,680 , , . TV , . - 4 u- TV u- . u- . u-City . - 5 . , , , . , , . - 6 e- e- . TV , , , . - 7 ,
- 17. 19 . (Lean Back; ) (Lean Forward: ) (involvement) , . 5 . . 6 - 1 , , , , TV, , , , . , . - 2 2.0 . 2.0 , . - 3 DMB
- 18. 20. . DMB . TV TV . - 4 , , , . , . 7 - 1 . TV UCC . . - 2 , , , . , , , , .
- 19. 21 .- 3 WiBro UMPC PC . , . , .- 4 , . , , .5 SNM . (Walled Garden) . , . , UCC PCC . , .
- 20. 22 , . , . . , . . , , - 6 . . . . 7 / . / / , /
- 21. 23 . , , , . . . , 2.0 . . .
- 22. 1 25 1 1 1. 2010 , . ([ 11] ). , , . [ 11] : (2008)
- 23. 26 , . 2010 , 2008 ( ) . , , , . . . , , . , .2. , , , , . (< 11> ) UCC . ,
- 24. 1 27 , . , .< 11> UCC (UCC) iN, , , TV , : (2006) 2.0 . , (Freeconomics)1) ,UCC . . .1) Free Economics Chris Anderson 2007 Economist . Economist 2008
- 25. 28< 12> (Participation) ,(Openness) , , Broadcast (Conversation) (Community) (Connectedness) : (2006) , , , , Web 2.0 . (< 12> ) . (, 2008) . . , .3. , HSDPA, WiBro
- 26. 1 29 , , PMP, DMB , UMPC, , iPhone PSP . , . , , (egocasting) . . , , , , , . , , , , , . 2 1. . 2010~2030 Mayer(2006), Wal & Kernkamp(2007),Bouwman(2008), Turpeinen(2008) . 5 ,
- 27. 30 (5) . 5 , , , , .< 13> ( ) 2015 TV TV , (egocasting) Mayer (2006) Wal &2015 Kernkamp (2007)(complete fragmentation) 2010 , , Bouwman (2008) 2030 , Turpeinen (2008) . . , , , , . . . , .
- 28. 1 312. . ( ) , (Broadcast) (Narrowcast) , (Egocasting) . . TV (domestic family media) , (domestic private media) DMB (private-in-public media) (, 2005) . . , , , (Podcasts), (Wikis), , ( ) , . IP (, , , ) , . , (oneto one) (, , , , 2000) . , . (5) , . Scenario Network Mapping (5 ), , .
- 29. 32 . , (Heavy User) 10 , , , , , , , . . 400 , , . . (), (, , , , ), (), (/, /, , / ) . (, 2001) , , , , , . . / TV, , u-, , e- . , TV , .
- 30. 1 33 . DMB, , DVB-H , HSDPA , WiBro . 5 , . . . , , , , TV , , (Transformation)2) . 4 , TV, , , .3. SNM(Scenario Network Mapping) . 2) , . , , .
- 31. 34 (Postma & Liebl, 2005), , (Van Notten, Sleegers& van Asselt, 2005), (Brooks, 1986, Morgan, 2002), List(2005) SNM. SNM , , . , . . / . . Scenario Network Map .
- 32. 1 35[ 12] SNM SNM . , , . SNM , 10 . . , . SNM , , 5
- 33. 36 , 4 . 2 3 , 1 . SNM (Map) , . 3 , , , . .
- 34. 2 37 2 1 1. [ 21] : Feldmann(2005) , . Feldmann(2005) [ 21] . , . , . .
- 35. 38 . , 3) , DMB . DMB , . Wi-Fi . . , .< 21> , DAB, DMB, 3G TV , , , , e- , CB, 1G 2G , MP3 , , 3G , , , ,, PDA, , , , , , , , , , , , , , : (2004) . 3) WiBro . Wi-Fi
- 36. 2 39 , , . . (2004) , . , , , , , , . [ 22]
- 37. 40 . , DMB, PMP, , . 400 . , [ 22] . , , . , . 400 20% 76 . , PMP, , PSP .[ 23]
- 38. 2 41 . DMB TV . . 10 , , 20 PMP, 40 ,50 MP3 . 10 , 20 PMP , . 40 DMB, PMP , 40 , , 50 , MP3 .[ 24]
- 39. 42 MP3, DMB, , , PMP, , MP3 , . PMP , UCC . SMS 1:1 , , . , , . , , PMP, PC, , , , , . .2. [ 25] F (10, 3990) = 211.35, p < .01
- 40. 2 43 , . TV . . . . TV , . , .[ 26] : F (7, 1393) = 111.34, p < .01 : F (7, 1393) = 118.86, p < .01
- 41. 44 , 10 . 10 , . TV 40~50 TV . , 40~50 TV . [ 27] 15-19: F (7, 245) = 10.59, p < .01 20-29: F (7, 651) = 51.86, p < .0130-39: F (7, 742) = 63.89, p < .01 40-49: F (7, 644) = 70.84, p < .0150 : F (7, 483) = 43.63, p < .01 TV , . . TV , , .
- 42. 2 45[ 28] F (5, 1995) = 77.76, p < .01 . TV . [ 29] (: %): PEW(2008)
- 43. 46 2004 2008 . , . [ 210] (: %): PEW(2008) . . [ 211] (: %): PEW(2008)
- 44. 2 47 , . . , . , . 2 1. [ 212] , , . , ,
- 45. 48 . , , . . . , , TV , PMP, PC UMPC , . , TV , PMP, PC UMPC , , . . ,
Related Documents
