LOGO Marketing Environment สสสสสสสสสสสสสสสสสสสสส
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LOGO
Marketing EnvironmentMarketing Environmentสิ่��งแวดล้อมทางการตล้าด
LOGO
YOUR SITE HEREYOUR SITE HERE
External EnvironmentExternal Environment
สิ่��งท��ไม�สิ่ามารถควบค�มไดสิ่��งท��ไม�สิ่ามารถควบค�มได
Internal EnvironmentInternal Environment
สิ่��งท��สิ่ามารถควบค�มไดสิ่��งท��สิ่ามารถควบค�มได
Marketing Environment
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Demographic
2. Economic
3. Social and Culture
4. Political and Legal
Macro EnvironmentMacro Environment
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
External EnvironmentExternal Environment
Macro Environment : Macro Environment : สิ่��งแวดล้อมภายนอกในสิ่��งแวดล้อมภายนอกในระด�บมหภาคระด�บมหภาค
Micro Environment Micro Environment : : สิ่��งแวดล้อมภายนอกในสิ่��งแวดล้อมภายนอกในระด�บจุ�ล้ภาคระด�บจุ�ล้ภาค
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Demographic
2. Economic
3. Social and Culture
4. Political and Legal
Macro EnvironmentMacro Environment
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
5. Technology
6. Nature
Macro Environment (2)Macro Environment (2)
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Suppliers
2. Competitors
3. Marketing Intermediaries
4. Consumers
Micro EnvironmentMicro Environment
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Direct Competitors
2. Indirect Competitors
Competitors
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Reseller (Retailers, Wholesalers)
2. Physical distribution Firms
3. Financial Intermediaries
Marketing Intermediaries
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
1. Financial Resources
2. Production Facilities
3. Location
4. Research & Development
Internal EnvironmentInternal Environment
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
LOGO
YOUR SITE HEREYOUR SITE HERE
5. Human Resource
6. Company Image
Internal Environment (2)Internal Environment (2)
http://jothailand744.wordpress.comhttp://jothailand744.wordpress.com
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