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ANNOTATION
The purpose of the graduation project - research organization
market research and product competitiveness. Tasks graduation
project: definition and purpose of marketing research and
konkuentosposobnosti products; assessment of competitiveness of
products; general characteristics of the enterprise SRL UNGAR;
marketing research and data analysis.Results: In the study of the
consumer market shampoo author obtained the following main results:
the demand is defined in this production, the frequency of
purchase; established the importance of the qualitative
characteristics of the shampoo to the consumer; clarified what
shampoo brands enjoy buyers of these product ; determine the degree
of satisfaction with the product; interrelation between price and
quality shampoo; found that affects the choice of a particular
shampoo brand; defined demographic profile of customers, using
parameters such as age, sex, education, income .Conclusions and
recommendations: According to the survey results, the following
conclusions: a proposal for perfumes and cosmetics market really
meets the needs of the bulk buyers; selling prices for buyers
shampoo acceptable; product quality is high. Thus, we can conclude
that the prospects for the development of perfumes and cosmetic
products in general, shampoo hair, in particular, is quite
extensive.
Subject diplo set of about the project : Surname, name of the
author: Vesiolaya Christina
Title of diploma project: Organization of market research and
product competitiveness.
Place of defense: Chisinau, ULIM
Structure: introduction, two chapters, conclusions and
recommendations, bibliography of 21 sources, 35 pages of text
(excluding bibliography), 5 tables, 10 figures.
Keywords: marketing research, product competitiveness,
appraisal.
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