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• With over 40+ years in the industry, we understand your challenges.

• Along the same lines as increased selection and competition is the

challenge to market to potential customers effectively and retain your

existing customers.

• Smartphones, social media, texting, email, twitter and other

communication channels are making it easy for businesses and

individuals to get their messages out – being agile… applying speed to

decisions.

• Figuring out the right marketing channels is key for businesses to be

successful in the future. Where are your customers and how do you

best reach them and what is the right messaging?

• Once you get a new customer, how do you keep these customers when

they are constantly barraged by competitors of all types, sizes, and

locations, trying to convince them that they can do it better or

provide it cheaper? How do you grow? How do you innovate?

• Identifying what your customers want and doing a better job of giving

it to them will make all the difference in your company’s future. The

conservative spending climate is also causing a shrinking customer

base. Consumers are still quite conservative with their pocketbooks,

and as a result, organic growth from current and new customers is not

growing as quickly as businesses would like. Business owners and

executives are spending more time figuring out how to go above and

beyond to keep existing customers, while at the same time figuring

out how to cost-effectively reach new customers — without competing

solely on price, which always ends up to be a race to the bottom. 9

• At Software AG our vision is driven by customer needs – backed by both

proven technology and a heritage around in-depth process expertise.proven technology and a heritage around in-depth process expertise.

• We have the experience to ensure customer success:

• More than 70% of the global 1,000 are customers who have benefited

from our problem-solving discipline, open-minded thinking, and

flexible services and software platforms for business process,

integration, big data, portfolio management and intelligent business

operations.

• Software AG has a very service-oriented culture with over 5,000

responsive team members around the world and 40+ years of

committed project success

• With 1 billion plus Euros in revenue and a history of strong

profitability, Software AG clients appreciate that the company is a

solid and stable partner with the agility to react to changing market

demands

• More than 2 million developers worldwide create

solutions based on Software AG products

• Software AG has connected with over 2.5 million

business users benefitting from solutions based

on Software AG technology. Because our

technology powers many e-commerce sites, the

number of consumers benefiting from our

technology is much higher• We help organizations transform into Digital Enterprises, so they can

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You will need to create differentiating solutions that help you better engage

with your customers, partners and employees. Those solutions need to fully with your customers, partners and employees. Those solutions need to fully

utilize the current trends in social, mobile, cloud and big data.

• Gartner Group published a report in June 2012 regarding the Nexus of

Forces: social, mobile, cloud and information.

• The IT market is changing fast due to the emergence of new

technologies.

Mobile

• Mobile is disrupting industries from retail, to health, to autos, to

finance, to education and beyond. Change is happening at an

astonishing scale and speed. The next 10 years will “dwarf” the last 10

in terms of distribution. One driver of change will be the shift to 4G

and 5G; another, millions more consumers who will get connected all

over the world; and another, the rapid spread of machine-to-machine

communication.

Social

• The tipping point in public sentiment from ‘should have’ to ‘must have

social media’ is now occurring. This need for social will impact how

companies invest in differentiating solutions.

• Businesses are already coming to terms with the need to integrate

their social media efforts with their content strategy, and are seeing

the impact of social media in terms of lead gen, referral traffic and

even better, revenue.12

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• Software AG is ranked a leader in several product and use case categories by

both Gartner and Forrester, the two industry analyst firms that provide both Gartner and Forrester, the two industry analyst firms that provide

advice on technology and management topics, both strategic and tactical, to

enterprises around the world.

• These leader rankings reflect both the strength of Software AG’s product

capabilities as well as our deep market understanding.

• Software AG’s leader rankings indicate a level of “future-proofing” for the

enterprises that our customers can enjoy.

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