Големите 5 VIVA SHINE
Feb 05, 2016
Големите 5
VIVA SHINE
BIG 5?
What? •BIG 5 is the biggest internal campaign that seeks for the 5 values of the company in every employee, which are:
• Refreshing (Inspiring) • Honest • Dynamic• Innovative• Efficient
BIG 5? How many?
• VIVACOM has 3500 – all get involved When?
• Each year around Christmas Where?
• All around Bulgaria (Headquarters, Call centers, Billing Center and every shop in the country)
How? • Internal communication channels and battles in the
HQWhy?
• Teambuilding, motivation, interaction, raising the interest in the different channels of internal communication and right interpretation of the 5 values of the company
Visualization in 2013
Please note that VIVA Shine is the sixth category that combines all values in one
2013 vs. 2012
Similarities:• 6 categories representing
the 6 values of the company
• 3400 employees involved • Biggest internal
campaign • HQ involved Stages of
campaign: teasing, Stage 1, Stage 2 and final party at Yalta club, which is also the X-mas party for 2200 people
Differences:• Name of campaign and
name of categories • HQ: not only supported the
nominees, but also worked equally with them
• Interactive games: dancing, singing, jeopardy, truth or false, etc.
• Landing page: vivaplay.net
Teasing • Each year the campaign
starts with a teasing period in order to get the attention of the employees
• In 2013 all employees personally received a letter that takes them to a game on the landing page, specially created for the teasing period
Communication channels
PR communication:• Email • Intranet• NEW: Landing page • Toilets • Elevators • TV screen • NEW: Glass doors on every
floor
Nominee communication: • All over the HQ building and in
working places outside Sofia• Email • 3D glasses • Business cards • Wobblers • Stickers
Stage 1 - Nominations
• Every employee can nominate a colleagues via SMS by sending one’s work number. An employee cannot vote for oneself.
• One has 15 points that can be used accordingly: • Nominate a colleague for: refreshing, honest, dynamic,
innovative and efficient – 1 point each • Nominate a colleague for: VIVA Shine – 5 points each
• The top 5 employees in each category move to the second and final stage – “Battles”
Results after Stage 1• Most challenging categories: VIVA SHINE and
HONNESTANT• SMS count: 585
• Least challenging categories: INNOVANT and DYNAMANT• SMS count: 336
• No gender discrimination: 50/50 women/men • SMS count total: 1414• Small departments involved – the smaller the
department, the less chance to get nominated due to the smaller number of employees, but in 2013 the HONESTANT category was won by such a department
Stage 2: Battles
Why? There are 5 employees fighting to win a category •Honestant (lie detector) against Innovant (jeopardy game) •Dynamant (dancing) against Effectant (guess the word + limbo) •Inspiral (reading, singing, reciting, and more) against VIVA Shine (dancing, reading, guessing and more)
The one, who has the most votes, wins.
Winners in 2013Innovant: Erkan Ibryamov
Dynamant: Ivan Petrov
Effectant: Velin IvanovHonestant: Lulcho Petrishky
Inspiral: Yavor Tsvetkov VIVA Shine: Vassil Dinolov
Prizes in 2013
For the 6 winners:• Tablet Lenovo • Parking spot • Crown • Cup/Award• T-shirts
HQ:
Statistics and Results • Although there was no gender discrimination at first, the 6
winners are all men from 3 different departments • Number of sent SMS 2013: 34481; 2012: 32715; 6%
increase; • Number of employees sent at least 1 SMS: 2013: 2222;
2012: 2142; increase engagement by 4% ; • Number of employees offline: 2013: ~300; 2012: ~240; • Number of employees watching online: 2013: ~700; 2012:
~580; • Budget framework: in framework; • Results of the survey: 9/10 people know what the 5 values
are.
X-mas party @ Yalta
Thank you!
Questions?