генерация идей. трансфер идеи в инновационный проект

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Innovation isthe successful exploitation of new ideas. These ideas improvetheway we do things and the things we make: the thingsthat allow a business to remain competitive (3).
Innovation is the basic driving force behind entrepreneurship and the creation of small businesses. When an individual comes up with an idea that has not previously been explored, or a niche that larger businesses have not been able to exploit, he or she may be able to turn that idea into a successful business venture (4).
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