ןןןן ןןןן ןןןןןן ןןןןן ןןןןןןן ןןןןןן ןןןןן ןןןן"ן ןןןןןןן ןןןןןן2014 ןןןןןן ןןןןןןן ןןןןן ןןןןןןן
Nov 22, 2014
אורי גורן
הכינוס השנתי למתאמות ואחיות המחקר בביה"ח ובקהילה
2014ספטמבר
מחקרים קליניים ומדיה חברתיים
44% OF PEOPLE FIND OUT ABOUT STUDIES THROUGH MEDIA.
ONLY 14% GAIN THE INFORMATION FROM THEIR
PHYSICIANS.(Harris Interactive(
SOCIAL MEDIA ARE BEING USED
FOR PATIENT RECRUITMENT ON AN ESTIMATED 11% OF ALL
TRIALS
Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4
Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4
“research sponsors and CROs have neither established specific company policies nor formalized coordinated
processes. Instead, most organizations are using social and digital media
communities on select programs in an experimental fashion”
Industry Usage of Social and Digital Media Communities in Clinical Research. A Tufts Center for the Study of Drug Development White Paper J U N E 2 0 1 4
https://www.acurian.com/assets/files/in_the_news/Connor_article.pdf
Cure Together
Twitter as an Epidemiology tool
The 4th Dimension
Digital Innovation in Healthcare Working Group
תודה!