第第第 第第第 4950R003 第第第 4950R044 第第第 4950R046 第第第 4950R048 第第第 4950R068 第第第 4970R037 酷酷酷酷酷酷酷酷酷酷酷酷
Jan 12, 2016
4950R0034950R0444950R0464950R0484950R0684970R037
COLD STONE CREAMERY
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Cold Stone
Cold Stone
Cold StoneCold Stone Creamery 198820061228
Donald and SusanCold Stone
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Cold Stone
mission &visiondaily purposekey success factorsbrand benefitscore values
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4C1.2. 3. 4.
4P1. 2. 3. 4.
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SWOT
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SWOT-Strengths
Cold Stone 07
SWOT-Weaknesses
08
SWOT-Opportunities
Cold Stone
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SWOT-Threats
Haggen Dazs Haggen Dazs
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1. 2. 3. 4. CREAMERY TALK 1. 2. 3. 13
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1. 2. 1. 2. 14
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Cold Stone
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Customer
1.Cold Stone
2.Cold Stone
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Cost
18
Convenience
Cold Stone 19
Communication
Cold Stone20
Product
21
Price
Cold Stone22
Promotion
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Place24