HTML
CSS
Editing
Content Writing & Strategy
Additional
Card Sorting
Competitive Analysis
Ethnographic Interviews
Heuristic Evaluations
User Testing
Research
Design
Skills
Adobe XD
Figma
Invision
Sketch
ToolS
June 2011
NC State University
BA in English, Cum Laude
May 2014
Elon University
MA in Interactive media
Education
Conducted heuristic evaluations, site audits and analytics audits
Created client deliverables such as sitemaps and wireframes
Wrote personas and project roadmaps
Aug - Sept 2016
Cuberis
UX Consultant
Oct 2016 - May 2019
Planned, administed and analyzed card sorting activity to determine new marketing site hierarchy.
Incorporated new research techniques in design process, such as heuristic evaluations of existing features, competitive analyses and ethnographic interviews to inform design decisions.
Centered design process around users by collaborating with Client Success to conduct internal and external user testing.
WhatCounts (formerly Windsor Circle)
Digital designer
June 2019 - Present
Facilitate whiteboarding sessions to determine MVP, promote communication and outline new features.
Conduct site audit to prioritize features and determine which pages to sunset.
Develop wireframes to help stakeholders visualize potential ideas and outcomes
Produce and validate high fidelity mock-ups and prototypes through user interviews, usability tests and research.
WhatCounts
Ux Designer
Professional Experience
www. l inkedin.com/ in/maryfran-ux
maryfran-ux.comT H O M P S O NMary Fran
Sitemaps
Wireframing
High Fidelity Mocks