...[21 Vijay Govindarajan, Reverse Innovation Play- book, Harvard Business Review, April 2012, pp Electronics domain) that it can be accom- plished. Using several designs and manu-

Page 1 <img data-url='document/-21-vijay-govindarajan-reverse-innovation-play-book-harvard-business-review.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: ...[21 Vijay Govindarajan, Reverse Innovation Play- book, Harvard Business Review, April 2012, pp Electronics domain) that it can be accom- plished. Using several designs and manu-' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022040223/5e5b9c19397d7169d05a9833/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/-21-vijay-govindarajan-reverse-innovation-play-book-harvard-business-review.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: ...[21 Vijay Govindarajan, Reverse Innovation Play- book, Harvard Business Review, April 2012, pp Electronics domain) that it can be accom- plished. Using several designs and manu-' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022040223/5e5b9c19397d7169d05a9833/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/-21-vijay-govindarajan-reverse-innovation-play-book-harvard-business-review.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: ...[21 Vijay Govindarajan, Reverse Innovation Play- book, Harvard Business Review, April 2012, pp Electronics domain) that it can be accom- plished. Using several designs and manu-' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022040223/5e5b9c19397d7169d05a9833/html5/thumbnails/3.jpg' width='140' height='200' />

...[21 Vijay Govindarajan, Reverse Innovation Play- book, Harvard Business Review, April 2012, pp Electronics domain) that it can be accom- plished. Using several designs and manu-

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