Η ΕΛΛΗΝΙΔΑ 2020 · 2019-10-08 · : In the dilemma I want to buy / need to save money, which of the following categories would you limit (prioritize your answer| 1 to 10)

Tempo OMD

Η ΕΛΛΗΝΙΔΑ 2020

We Care …

…brands

should Care

Introducing the Greek Woman 2020 | Tempo OMD Insights

IDENTIFY

what influences women and

how they influence others

UNDERSTAND

how they see

themselves today and

tomorrow

CONTRAST

and compare behaviors

and sentiments among

generations and life stages

Our Ambition

UNFOLD

the changes in buying

behavior and decision -

making processes of women

.


Web-listening Research

Analysis of Digital – Social

References of Women in

Greece1 2Qualitative Research

6 friendship Discussion

Groups of Women from 16

to 64 years of age

Quantitative Research

2.000 Online interviews to

Women from 16 to 64 years

of age 3We launched a 3 step research project…



When you ask …

Beauty is not necessarily

linked to “looks”.

They think that a beautiful

woman is a strong, intelligent

and humorous woman.

They claim that beauty is self

confidence and a warm smile


When you “listen” …

… they are too ACTIVE on BEAUTY matters


Branded Products

Beauty Products

Giveaways

Ingredients

Naturality

Products for specific needs

Beauty Stores & Pharmacies

Trends & Seasonality

Budget & Prices

Expressing Oneself


Coping with insecurities Being Visible

Beauty is…

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Q. : In the dilemma I want to buy / need to save money, which of the following categories would you limit (prioritize your answer| 1 to 10)

Sacrifice

Beauty – Care Products

Clothes – shoes - Bags

Mind & Soul (Music , Books, etc)

Tech - Gadgets

Home Decoration

For the Family

For the Kids

Outings

Travel

Gifts to others


The Best Gift


Spa

Theater – Concert tickets

Premium Restaurant

Experiences

Q. : If someone told you that he wanted to give you a gift of equal value, which of the following would you choose?

Clothes

Shoes

Bags

Accessories

Jewels

Things to wear

Smartphone

Tablet

Gadgets

Perfume

Maquillage products

Personal care products

Cosmetics

Experiences vs Wearables

Introducing the Greek Woman 2020 | Tempo OMD InsightsBase : Total Sample


Watch How

to Videos on

YouTube14%

17%Create a

Shopping List

Search for Discount

Coupons 20%

37%Read

reviews

Compare product

features 40%

51%Look for

discounts

Compare

Prices 65%Impulse Shopper

You talk to her…

The field


HOW FAMILIAR ARE YOU ? DO YOU FOLLOW ?

WHERE ?

67%

42%

29%

11%

INSTAGRAM YOUTUBE FACEBOOK BLOGS

Base : Total Sample Introducing the Greek Woman 2020 | Tempo OMD Insights

50% follow

5,2 out of 7 Average score

59%are very familiar

INFLUENCERS

Encourage her to tell her story

Make her feel included

Promote her visibility


Embrace her to grasp opportunities

The code

Questions ?

[email protected]

[email protected]

Η ΕΛΛΗΝΙΔΑ 2020 · 2019-10-08 · : In the dilemma I want to buy / need to save money, which of the following categories would you limit (prioritize your answer| 1 to 10)

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