Top Banner

Click here to load reader

of 180

保利滨湖天地 2014 年营销策划提案

Jan 03, 2016

Download

Documents

azalia-kemp

保利滨湖天地 2014 年营销策划提案. 慈溪营销部 2014.1.3. 目录. 房地产市场剖析 2013 年销售推广总结 2014 年推售计划 2014 年营销推广策略 需要协调的问题. 房地产市场剖析. Part.1. 全国市场宏观政策. 宏观政策:延续维稳. 微观:慈溪地区房地产市场又在经历怎样的变化?. 2013 年慈溪住宅土地成交情况. 城区地块. 乡镇地块. 崇寿 201301# 地块. 周巷 201208# 地块. 孙塘北路 1#-A 、 B 、 C 、 D 、四地块. 周巷 201301# 地块. 城北坎墩板块. - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • 20142014.1.3

  • 2013 20142014

  • Part.1

  • 2013.2.2020%2013.5.2420132013.10.232013.11.152013.11

  • 201301#2011472012281302#201301#1#R-145#20132013118201101#2#B1303#1#-ABCD8#11#201208#

  • 201320141589853623831966023

    %/2013/11/222#-B31313.1435>1.01.340707 206805080 2013/11/22201301#1426725-35>1.01.622827 29701301 2013/11/22201101#45038401.4-1.985572 144581690 2013/11/20201301#36490351.2-1.658384 110501893 2013/11/51302#49058301.01.993210 182491958 2013/11/51303#69952301.01.9132909 260221958 2013/9/231#-A48966301.4-1.888139 385004368 2013/9/231#-B28345301.4-1.851021 218004273 2013/9/231#-C37828301.4-1.868090 300004406 2013/9/231#-D25563301.4-1.846013 199004325 2013/7/108#18260332.5-3.360258 177902952 2013/7/1011#25437301.2-1.640699 267206565 2013/4/31#20163.7440>1.01.326213 130204967 2013/3/28R-14#50389.93302.27-3.0151170 571503781 2013/3/75#15153392.5-3.451520 176903434 2013/2/1I201147#98828332.5247070 11904482 2013/2/1I201228#98827332.5247068 11904482 2013/1/15201208#52655.14351.2-1.578983 142201800

  • 2013843211584

  • 201320122012201020112013201220102013

    201020112012201385158.71821605645.76159.35547106121161014092374232074006435767.50%30.22%34.50%30.92%78667265.6/13878144061195111062

  • 20131715120-160200120

  • 15.98%180-20035.15%100-120113140-160

    1009100.00%100-120812328.40%120-1404064611.33%140-1603889424.23%160-18026700.00%180-20029310335.15%200189126.35% 171527415.98%

  • 20%100-12036.82%120-140140-16028%120-1401802014100-1402014

    1007200.00%100-1202398836.82%120-140110530927.96%140-16058016328.10%160-18067300.00%180-20067916023.56%200163825815.75% 498697819.61%

  • 20132013401127.5%11119

    115905.72180502786.7533115103730.331414931743.943679231022.523401114538.3213746

  • 201320136921820132014

    (18450-630600-200044350-390800-120011520-6501500-260048368-450500-90057360-830400-200035235320-40054450-620800-120076400-600500-1000123360-830400-2000204350-100021370-420700-1100692

  • 8765321 20131000/48822746%

    426256166-20512500-12800/3711210614011300-11500/601128166-18812811300-11500/20

    201414097614

  • 123426116663%

    102712320188-1409000-9500/7288/188121012174#6015120-1409000-9500

  • 2013284631541723820%

    71221#170-19060129500-10500/1012172225-28511500-12000/8

  • 1238745620134607413884534#120136-16616000/904217#5024016000-17000/10206295#124155-18815000/309216#62155-18813500/20

  • 8

    8104SVIP13000-14000/93040#5014013000-14000/20

    817437

  • 12013

    220131000/2000-3000/

    32014120-1401105

  • 2013Part.2

  • 20132013296957938.792750.07 7.13751

    201220131231

  • 201320136.79%9.77%10.8%12

    29612197.22 57938.79 710000000 227 11794 33171 391212999 174 16424 31991 525432616 155 9411 22952 215995407 153 9455 18607 175928901 119 14797 20801 307789503 111 18741 23356 437716039 100 10552 15553 164109002 82 25725 16720 430125685 77 12801 11544 147772353 72 17043 11561 197032836 74 10724 15222 163237880 58 11451 9417 107838574 22 22882 4817 110219236

  • 201320131189#188-1954411950/97.77%201332311#188-1956211850/72.16%2013551#3#113-16013711600/96.02%201361616#156-1606412000/67.17%201381840413/72.03%20139285#188-1955411450/56.99%2013129122717201314045361

  • 20132013188-19545%

    201336150%27679%11767/

    /2013.1.189#44188-19511,9453068.18%4397.77%2013.3.2311#62188-19511,7911524.19%4572.61%2013.5.51#3#137113-16011,6299065.69%11396.02%2013.6.1616#64156-16012,0962945.31%4467.17%2013.9.285#54188-19511,4561324.07%3156.99%

  • 2013168911121.183.235.56.168.189.2812.12188-195 110-116 R-MaxPARTY........188-195 160-225................102013

  • 1-62012110-160

  • 5#190109900/7-9

  • 840472%98

  • 97-9227-9

  • 7-9

  • 2035

    107-9

  • 10-112013

  • 12,85

  • 2013

    31-53197-9281125-1215

    6161061461676

    410-61620-81797-922103-51130-1222

    9261024

  • 1680%12

    2

    42013

  • 3

    42013

  • 2014Part.3

  • 1.65 59.711.41 67.08 503.33201423.06A10A1A2A3A5A7A8A9A12A11A13A16A17A15C1C3C2C5C6C4

  • 201423.06

    2#15#2#501881969600115001.10 9.71 42%15#124200225263503.03 12#12320022526540.913.05 13#6218819611869.521.36 17#6415616010112.621.16 C1721131321379198.14110001.01 7.08 30%C2721131321379286.31.02 C313213918395.722.02 C4C57615616012089.181.33 C612011313213715436.41.70 50400-50022195.16150003.33 3.33 15%77137-22414342.6115001.65 3.06 13%15471-6329405.58150001.411040194822.1323.06

  • 1.51.4190%1.6530% 2014 86.5C1-C64727.0870%17#12#2#1763.7840%251.6530%

  • 2014 1 35791113113-160m21762#188-19550410 246810121113-13712017#156-160m26412#200-225m2623113-160m2176AB201423

  • 12156-1602319017#17#16#2-3317#

    17#409-495156-16015640.661.0111.1630%50%

  • 4-512#

    512#200-225

    12#200-225621.321.5230%

  • 201420144722619

    100-120120-140140-160976149611725147145281484104552619

  • 3176113-160C1C3C2C4C6C57C2C3C5

    C2C3C5113-137139156-1607266382.452.6970%

  • 93176113-1602#13#C1C3C2C4C6C59C1C3C4

    C1C3C42#113-137139156-160409-495188-19572663810502.440.440.962.680.661.170%30%30%

  • 10113-137C1C3C2C4C6C510C6

    C6113-1371201.541.6770%

  • 2014Part.4

  • 20122013201420142014

  • 80

  • 1

  • 2

  • 3

  • +

  • 141.2.No.11.2.3.1.2.3.1.2.

    1.2.

  • 802014 380%9 59

  • 20132014

    2014

  • 1

  • 2014

  • ?

  • 4

  • 20132014

  • :

  • 20141/123456789101112117#112#2+2#356678992-32014 2

  • 201413113317#16064160

  • 1-311

  • Club

  • 50

  • 10500/5000/36120

  • 160217#3160

  • 201446512190456

  • 512#190 512#

  • 201478 87

  • 8 2014Shopping Mall 18113-158 80 36 4 XX 360

  • 8 36113-1588

  • 2014912 9+2#109

  • 9 113-190

  • 10 36113-158

  • 1280

  • 2

  • 5667&3

  • 32-3900

    17#

  • 2-3 3

  • 99XXX

  • 1229128

    1235125812101212121422121550012191224

  • 123

  • 55

    ++

    12#

  • packagingT

  • 6

  • 1LEDLED

  • 2

  • 3

  • 4

  • 526 LOGO6

  • LOGOLOGO

  • 56LED77shoppingLED

  • LED

  • LED

  • 1

  • 2

  • LOGO

  • 36

    9

  • 9

  • VIP

  • XX

  • 9

  • 10-129

  • 10-12

  • 3

  • 201459

    OR

  • 1

  • 2

  • 1188-225

    2113-160

    2#5018819615#12420022512#12320022513#6218819617#64156160C172113132137C272113132137C3132139C4C576156160C6120113132137

    113-139396157-160140188-196112200-225274

    225220188196157113139

  • 12#1501220C1#20211312#15022001 2

    11452716#1501157C3#2011395#14011965#1402188

  • 1

  • 1143

  • 25#7#7#

  • 2

  • 316#12#555#3016#15512#16#5#

  • 3

  • 3

  • 4

  • 5

  • 120

  • 165

  • 140

  • 156

  • 140

    112165

  • 1957 3-5

  • 12#1501 220

  • \

  • 15#1402 188

  • 16#1501 157

  • C1#202 113

  • 113

  • C3#201 139

  • 190200

  • 1220

    22208.7157

  • 1472014731113139146562014620145201441571882251962005#12#16#54520145

  • *120132**843211521-1211062/201211951/84

    *****1-62012

    *840472%9

    *10-119262013*-5#

    *1285

    *14

    * *4*

    ***

    **

    *

    *

    *

    *1225220200225218818819618831571601571574113132139113139

    *121145272*

    *

    *