© 2011 AudioCodes Ltd. All rights reserved. AudioCodes Confidential Proprietary AudioCodes Solutions for….. Every type of UC Deployment February 2011 Ian.

© 2011 AudioCodes Ltd. All rights reserved.

AudioCodes Confidential Proprietary

AudioCodes Solutions for…..Every type of UC Deployment

February 2011

Ian WoolnerEnterprise Sales Director – UK

[email protected]

This session will give you…

• An Overview of Audio Codes• A summary or our product range• Some of the challenges we help solve• How we make the deployment of Microsoft Lync easy

2010 Overview

Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY Positive Cash flow – above $15M Operating Margin of 11.7%

Networking grew above 30% over 2009Significant growth in sales through ChannelsIncreased revenues from Services [Support for the Channel]

The Global leader in Gateways that address the needs of the Enterprise

2010 Financial Performance

Last 5 Quarters Key Financials

UC Trends

UCC Market Trends

• Major UCC and IP-PBX vendors• Increase focus on UC applications & features• Move away from peripherals such as media gateways and E-SBC• Migrating from proprietary IP protocols to the SIP standard

• …therefore more willing to collaborate with Best-of-Breed vendors such as AudioCodes

PSTN Gateways – Wide Interoperability

• Certification with all major UCC vendors worldwide• Avaya (with Nortel)• Alcatel-Lucent• Siemens (SEN)• NEC• Aastra• Mitel• Toshiba• Shoretel• 3Com (HP Networking)• Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)

Audio Codes Features

Small Small BusinessBusiness

Large Large EnterpriseEnterprise

SMESME

E-SBC Offering

• Technology• Core AudioCodes DSP• Extensive line of voice Codecs• Deep transcoding densities

• Smooth migration from Gateways to E-SBCs

• Mediant 1000 NGN will support up to 5000 sessions

E-SBC Max # of Sessions

Mediant 800 24

Mediant 1000 150

Mediant 3000 1000

Mediant 5000 3000

Mediant 8000 8000

Terminal Adaptors – Analog VoIP Gateways

• MediaPack 1xx Analog VoIP Gateways • Connecting phones, modems, fax machines, PBX or PSTN• Spans a range of 2 to 24 analog FXS/FXO ports• Mature 3rd generation MediaPack product line

• Superior VoIPerfect™ quality with competitive price per port• Large variety of interoperable SoftSwitches and PBXs• PSTN Fallback and Standalone survivability• Comprehensive management tool for configuration and maintenance

• Very rich SIP implementation with routing manipulation options

MediaPack 112/114/118 MediaPack 124D

PSTN Gateways - SAS

• Standalone Survivability (SAS) for service continuity• Maintains basic features to registered SIP Phones in case of WAN failure

– Make and receive calls, Intra-branch calls• Automatically learns dial plan via REGISTER• Advanced telephony features during emergency mode

– Hold, Transfer, Conference– Shared call appearance – Emergency message on screen

• One of our strongest features enteringinto vendors’ certification lists (Avaya, ALE..)

Enterprise Session Border Controller (E-SBC)

• Key component in smooth migration of Enterprise customers to VoIP• Almost all IP-PBX vendors rather avoid

dealing directly with IP-to-IP interop • Connecting through AudioCodes E-SBC

• The E-SBC provides the enterprise• PSTN Connectivity• Interoperability• Survivability• Security• Quality assurance

• E-SBC enables SIP Trunking• Connecting the Enterprise TDM/IP PBX to

an ITSP (VoIP service provider)• Toll bypass

InternetInternet

ITSPITSPWANWAN

Enterprise LAN Enterprise LAN

PSTNPSTN

E-SBCE-SBC

One Platform connects all

Gateways / E-SBC / MSBG – Unique Selling Points

• Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by Avaya DevConnect for worldwide use• Cost effective alternative to Acme Packet for Avaya Customers• Hybrid platform – Gateway & Session Border Controller in One unit

• Compatible gateways for CS-1000• Investment protection for huge base of ex-Nortel VARs and end-customers• CS-1000 to Aura connectivity (Mediant 1000/3000)• CS-1000 to PSTN connectivity• Analog lines (MediaPack 11x)

• Mediant 1000 with HP and Lync• Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with

Lync and SIP Carriers

Connecting to Applications –IP Remote Agents and Contact Centers

Challenges:•Agents in Remote Offices•Agents in Home Offices•Security•NAT Traversal

Solution:•Enterprise SBC•Protects Enterprise•Enables VPN Connection to Remote office•Solves NAT Traversal issues to “work at home” agents

InternetInternet

Remote LANRemote LAN

Remote Agents

Remote“Work atHome” Agents

NAT

LocalAgents

IP ContactCenter

EnterpriseSBC

VPN

Bad Stuff

SRTP

/TLS

Connection to Applications

• BlackBerry (RIM) Mobile Voice System (MVS)• Fixed Mobile Convergence (FMC) application• Unifying desk phone with BlackBerry Smartphone• Calls are anchored in the Enterprise PBX• Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers

• RIM & AudioCodes together are certified by Avaya DevConnect• Strong selling point among Avaya’s VARs• This is a pure channel play, demand to be generated at the VAR level• RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)

AudioCodesMediant 1000 MSBGWith E-SBC features

Avaya SES

Avaya AuraCommunicationsManager

Avaya MeetingExchange

WAN

LAN

Connect Service

Connecting to Applications – Skype Connect and Avaya (ROI Networks)

Microsoft Lync

Converged CommunicationsDelivering on Critical Communications

AudioCodes Ecosystem with Microsoft Unified Communications

Microsoft Unified

Communications Solutions

3rd party Analog and SIP based Phone Support

Media Gateway

Legacy TDM PBXMedia Gateway

E1/T1/BRI/FXO

PBX

Legacy Fax & other Analog devices

Media Gateway

Non certified IP PBX

Media Gateway IP-PBX

SIP

IP Phones

AudioCodes MobileSoft Client

Media Gateway

SIP

PSTN Networks

Media Gateway

….

TDM TrunksSP PSTN

Secured SIP Trunking

Media Gateway

….

SP IP WANSIP Trunks

Recordingsolution

SmartTAP Call Recorder

SurvivabilityLync

PSTNPSTNWANWAN

Survivable Branch Appliance

Media Gateways

Typical Network Layout – Office Communications Server 2007 R2

Mediant 1000“Basic Hybrid” Gateway PBX

Big BranchMediant 2000

“Basic” Gateway

Mediant 3000“Basic” Gateway

PBX

HeadquartersOffice Communications

Server 2007Mediation

Server

MediationServer

TDMG.711, SIP/TCP, RTP

RTA , SIP/TLS, SRTP

PSTNPSTN

Third-party IP Phones optimized for Microsoft

PSTNPSTN

PSTNPSTN

IP-PBX

IP Phones

IP

IPIP IPIP

Small Office

Typical Network Layout – Lync Server 2010

Mediant 1000SBA PBX

Small Office

Big Branch Mediant 2000SBA

Mediant 3000“Enhanced” Gateway

PBX

Headquarters

MediationServer

PSTNPSTN

Third-party IP Phones optimized for Microsoft

PSTNPSTN

PSTNPSTN

IP-PBX

IP Phones

IPIP IPIP

TDMG.711, SIP/TCP, RTP

RTA , SIP/TLS, SRTP

IP

Microsoft OIP Certifications for Enhanced Gateways & SBAs

Unmatched Stability & Performance

AudioCodes uses separate processing engines for different gateway

functionalities:

Embedded CPU for AudioCodes VoIP services

DSP farm for offloading media-intensive applications from the CPU

Intel-based server for Mediation Server / SBA software

Result: AudioCodes provides better performance and better stability

Mediant 1000Mediant 1000

Office Interoperability

• Interoperability with numerous TDM PBXs• Interoperability with non Microsoft-certified IP-PBXs• Quick time-to-market• No need to invest in the existing equipment

Microsoft UC Network Non-Certified IP-PBXs

Other SIP IP-PBX Microsoft SIP

Media Gateway

And more…

IP Phones

Office Communications

Server / Lync Server

Office Communicator/Lync

E1

/T1

/BR

I/FX

O

PBX

What are the most important features that customers want out of an E-SBC?

Large Enterprise

WAN (IP)

PSTN Fallback

Gateway

IP Phones

Intranet

SIP Trunk SBC

PSTN

PBX

IP-PBX

IP

TDM

Fax

Firewall Router

Exchange server

LyncLync

Analog Phone

Mediant 3000 E-SBC / Enhanced

UcSIPT Architecture – Large Enterprise

MP1xx

Small to Medium Enterprise

WAN (IP)

Router

PSTN Fallback

Gateway

IP Phones

Intranet

SIP TrunkFirewall SBC

PSTNPBX

IP-PBX (Optional)

SBA

IP

TDM

Fax

Lync

Lync

Analog Phone

Mediant 1000 E-SBC / SBA

The Integrated Multi Service Business Gateway

WAN Access

SBA Monitoring – SCOM

• AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager

• Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)

Third-party IP Phones optimizing for Microsoft

Office Communicator / Lync

Microsoft UnifiedCommunications

AudioCodes SIP

Phone Support

AudioCodes MobileSoft Client

AudioCodes 300HDSeries IP Phones

Third-party SIPIP & Soft Phones

Analog Phones

Enabling SIP-Phones, Analog Phones and Mobile handset connectivity

OCS / Lync Server IP Phone Applications

Microsoft OCS / Lync Pool

IM, Presence Audio, Video, Conferencing, IVR

Inbound Routing

Outbound Routing

Voice Mail Routing

OC / Lync

User D

Mediant 1000 with SPS

External Server with SPS

User B

3rd party IP Phone

SIP

User C

AudioCodes 300HD IP Phone

SIP SIP

User A

Analog Phone

MP1xx MP2xx

PSTN

Enables most market leading IP Phones install base to

connect to OCS / Lync Server via SPS

Third Party Phone Support using SPS

A short interoperability test is recommended to get the most out of the OCS/Lync Server features

with additional 3rd IP Phones vendors

AVAYA9620AVAYA9630AAstra57i/6757iAastra L32 DECTSNOM300xLite Soft Phone

Polycom320Polycom450Polycom550Polycom650Polycom670Cisco CP7960Cisco CP7940

© 2011 AudioCodes Ltd. All rights reserved.

AudioCodes Confidential Proprietary

Thank you

February 2011

Ian WoolnerEnterprise Sales Director – UK

[email protected]