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• Freemium Mobile game Revenues to reach $14Bn in 2014: Juniper Research• DeNA generated $700m from Freemium games in 2010• Gree announces Q3’10 Mobile Social gaming revenues of $105m• PopCap announced 25% of its revenues came from in game mobile transactions in 2010• China’s TenCent announces that its 41% growth in VAS revenues in H1 2010 are due to Mobile Social
Games• Glu moves to Freemium Gaming & announces Facebook version of mobile version• 65% of all iPhone/iPod games in H2 2010 were Freemium with in App Monetisation• In App Purchases growing dramatically accounted for 80% of all freemium iOS Revenues in September
2010 (see Below)
Feverish deal making!• DeNA buys Ngmoco• EA buys Playfish • Disney buys Playdom• Much VC activity and M&A
Japan has been always ahead of the West by 3 to 5 years in mobile
• 1999: NTT DoCoMo blew our doors off when they launched i-Mode, they started what we all wanted to copy; a full content store on a mobile device
• 2000/2001: Color phones and camera features appeared already in 2000 on the Japanese Operators followed by color video functionality in 2001
• 2008: Gaming was a dominant entertainment already in the early 2000’s, and Social Gaming on Mobile appeared already in 2008
• 2009/2010 mobile social games sales: Japan huge momentum with companies going public and generating millions of dollars per month, versus the West where mobile social games was an infant stage with basically no revenue.
• 2009/2010 mobile carrier transaction fees: Japan mobile carriers charge below 10% for mobile payment transactions, versus the West carriers that charge in average over 40% for the same mobile transactions.
• Gaming on Social Networks has created a new industry• Huge valuations• ZYNGA: estimated valuation = $1B, $2B, name your price?• PlayFish: Acquired by EA for as much as $600 mil • Playdom: Acquired by Disney for as much as $763mil
• It is estimated that 10% of all Americans have played Farmville…!
• True global direct to consumer mobile entertainment company. Reaching 1B mobile users
• Well known for delivering quality mobile entertainment content. 200,000 titles (Games, Social Games, Music, Ringtones, Images, Video, Text and Applications)
• Headquartered in Silicon Valley with w/offices in London - São Paulo – Tokyo - Beijing - Buenos Aires. 150 employees
• Groundbreaking platform focus on “freemium” model called PlayPhone Social
• Funded by 4 top US Venture Capital firms with over US$5 Billion under management
Net Revenues have grown over 200% per year since 2005
TV Ads:• Over 40 unique TV advertisements created in the last 12
months• Over 2,000 TV Advertisements per month on major networks
worldwide
Real Life Examples:• http://www.youtube.com/user/Playphonebrasil#p/u/8/_UfS67xTUvs• http://www.youtube.com/user/Playphonebrasil#p/u/1/hwMLfKhmTyQ• http://www.youtube.com/watch?v=3ckx6OI9zDM
Reaching the Consumer
PlayPhone has a massive ability to reach consumers
• Extensive support through PlayPhone’s Marketing Machine• Extensive Distribution….just about everywhere…• Seamless integration of Ad Partners (TapJoy, etc)
• Easy SDK Tools– Native iOS & Android– Web Browser (HTML5) for iOS and Android