© 2010 Immersion Corporation–Confidential NASDAQ: IMMR ID 412C: Enhancing Human Interface Experience by Adding Haptics David Yuan (Sr. Product Marketing.

© 2010 Immersion Corporation–Confidential

NASDAQ: IMMR

ID 412C: Enhancing Human Interface Experience by Adding Haptics

David Yuan (Sr. Product Marketing Manager)12 & 13 October, 2010

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Mr. David Yuan

Sr. Product Marketing Manager– Responsible for market penetration & development

within Immersion Corporation for Touch Sense® haptics feedback systems into touch screen/surface device markets

Previous Experience– Over 15 years experience in marketing, business

development and sales of semiconductor and electronics systems at several companies, including most recently at AOpen and previously at Zoran Corp., Acer Lab Inc., and Realtek Semiconductor serving consumer and vertical applied computing markets

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Renesas Technology and Solution Portfolio

Microcontrollers& Microprocessors

#1 Market shareworldwide *

Analog andPower Devices#1 Market share

in low-voltageMOSFET**

Solutionsfor

Innovation

Solutionsfor

InnovationASIC, ASSP& Memory

Advanced and proven technologies * MCU: 31% revenue

basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010

** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).


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Renesas Technology and Solution Portfolio

Microcontrollers& Microprocessors

#1 Market shareworldwide *

Analog andPower Devices#1 Market share

in low-voltageMOSFET**

ASIC, ASSP& Memory

Advanced and proven technologies

Solutionsfor

Innovation

Solutionsfor

Innovation

* MCU: 31% revenue basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010

** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).

© 2010 Immersion Corporation–Confidential 5

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Microcontroller and Microprocessor Line-up

Superscalar, MMU, Multimedia

Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive

Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial

Legacy Cores Next-generation migration to RX

High Performance CPU, FPU, DSC

Embedded Security

Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch

Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration

Up to 25 DMIPS, 180, 90nm process

1mA/MHz, 100uA standby Crypto engine, Hardware security

Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT

Display

High Performance CPU, Low Power

Ultra Low Power

General Purpose


Microcontroller and Microprocessor Line-up

Superscalar, MMU, Multimedia

Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive

Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial

Legacy Cores Next-generation migration to RX

High Performance CPU, FPU, DSC

Embedded Security

Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch

Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration

Up to 25 DMIPS, 180, 90nm process

1mA/MHz, 100uA standby Crypto engine, Hardware

security

Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT

Display

High Performance CPU, Low Power

Ultra Low Power

General Purpose

R8C

Haptics (touch

feedback) Solution


Innovation

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The TouchSense System Components Include: TouchSense Player Off-The-Shelf Actuator Tactile Effects Library for Common TouchScreen Actions


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Haptics Is The Future Of Digital Technology

Immersion brings a full fidelity haptic experience into the controls to complete the user’s loop of reflex and instinct, linking action to reaction for greater enjoyment, accuracy, and safety. The result is less clutter, faster learning, and greater awareness.


Agenda

Company Introduction Market & Opportunity TouchSense® 2000 Series TouchSense® 2000 Mechanical Overview TouchSense® 2000 Electrical Overview Q & A

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Key Takeaways

By the end of this session, you will be able to:

Recognize the value of Haptics Understand how the Haptics system works Identify where the Haptics solution should be

used Plan on developing & implementing the haptic

system

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Company HighlightsThe Haptics Company

Worldwide Support – Offices in UK, EU, Korea,

Taiwan, Japan, US & Canada

World Class Customer Base– Samsung, Nokia, LG, Sony,

Lexus, BMW, CAE

Established in Large andRapidly Growing Markets

– TouchSense in 350+ M devices– Opportunity: 2 B devices per year

Strong IP– 900+ granted and pending patents– Proven ability to defend IP

Technology Leader– Developing haptics

solutions since 1993

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Haptics – The Science of Touch

Touch Feedback Allows You to Feel– The keys on a virtual keyboard– Button press confirmation silently– Cool effects in games– Scrolling and swiping– Tissue vs. bone in surgery

Two Types of Touch Feedback– Tactile Feedback on touch surfaces

and touch screens– Force Feedback on physical devices

(eg. steering wheels, joy sticks, rotary knobs, surgical tools)

TouchSense Brings Digital Devices to Life with Touch Feedback

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Mobile Phone Automotive

• Infotainment• Navigation• Climate Control• X by Wire

Large and Rapidly Growing MarketsTouch Screens and Surfaces Driving Haptic Adoption

Consumer

Commercial

• Personal Computer• Personal Navigation Device

• Personal Media Player• Home Automation • White Goods• Camera • Printer

• Multimodal UX• Virtual Keyboard• Gaming• Personalized Alerts• Immersive Messaging

1.2B PHONES

• Controllers• Handheld • Arcade • Casino

Gaming

70M DEVICES

52M VEHICLES 400M DEVICES

Medical• Robotic Surgery • Medical Device• Medical Simulation

15M DEVICES 400M DEVICES

• Desktop Phone• Office Printer • Point of Sale • Fitness • Portable Data Terminal• Industrial Control

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Haptics Differentiates UX Across Array of Products

Source: Display Search, June 2010

M o

f U

nit

s

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31M75M

Touch Screen Adoption Fuels HapticsImmersion in 20% of Touch Screen Phones in ‘09

Source: Display Search June 2010

Haptic-enabledTouch Screen Phones

M o

f U

nit

s

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World Class Customers and PartnersLeveraging a Best-in-Class Ecosystem

OEM Customers and Brands ComponentSemi-

conductorSolution

Integrator

Gaming

Automotive

Commercial and Consumer

Medical

Mobile

Methode Electronics

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Compelling Value Proposition

Emotional Value Functional Value

Gaming Mobile CE Commercial Automotive Medical

Transforms the User Experience

Excites the Senses

Restores “Mechanical" Feel

Improves Safety

Expands Usability

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Key Benefits of Haptics

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User Experience

Long Term Durability

Control Area Efficiency

Touch Controls

Tactile Satisfaction

Industrial Design

Touch Controls with Touch Feedback

Mechanical Controls

Less Advanced More Advanced


TouchSense 2000 Series

Cost-effective Compelling Haptics Effects

Drop-in Haptic Processor

Streamlined Haptic Effects

I/O Interfaces

Lower Power Consumption

Proven Mass Market

Haptics for Mass Market Products

®

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TouchSense 2000 SeriesFeatures TouchSense 2000 TouchSense 2100

Haptic Effects Library 14 115

UI Button-based Screen-based

Button Effects Simple Confirmation Rich UI Support

Alert Effects Limited Yes

Gesture Effects No Yes

Custom Effects No No

I/O 12C, SPI, GPIO I2C, SPI, GPIO

OS Support No No

Sample Products Washers & DryersProfessional-grade

Cook TopsRefrigeratorsMicrowaves

BlendersConsumer Printers

Personal NavigationDevices

Personal MediaPlayers

Digital CamerasDigital Video Cameras

IP TelephonesMulti-functional Printers

Point of Sale DevicesConsumer Medical Devices


TouchSense® 2000 Series

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Market Segments

PMP Smartbook/ Netbook

Portable POS

Digital Still Camera

Multi-function Printers

Portable Medical

Kitchen Appliances

White Goods

Portable Navigation

Device

IP Phone Laptop Tablet


The TouchSense® Design Kit – 2000 Series

The TouchSense Design Kit – 2000 Series includes electromechanical components and documentation that enables OEMs, ODMs, and system integrator to quickly evaluate and experience rich tactile feedback in small touch screen products.

Kit Components include:– Haptic Sampler Board– Electromechanical Actuators– Control Prototyping Modules– Technical Documentation

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Part number: TS-DKIT-2000

Part number: TS-DKIT-2000


Question

Question 1: What is the part number of the TS2000 Design Kit based on

Renesas-Immersion solution?

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Answer: TS-DKIT-2000


Why Inertial Actuation?

Suitable for small screen applications

Compact form factor

Low Power

Low Component Cost, Driven by High Volumes

Multiple Suppliers

Good Haptic Performance

Proven Technology in tens of millions of Mobile Phones

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Haptic Effects Library

Designers can select over 100 compelling haptic effects through a single command API that are tailored to a range of User Interface elements including:

– Touch Gestures: Tap Double-tap Swipe Spread Pinch Slide/drag Long press

– Scrolling through lists– Alert– Click– Buzz– Transitions– Pulse

.

“Plug and Play" Effect Library

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TS200 SeriesMechanical Overview

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Suspension Design Process

Determine suspension type based on hardware type

Determine actuator to use based on hardware mass

Design suspension based on points above

Test and reiterate as needed for consistent touch playback

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Screen Suspension TypeTwo scenarios:

– Haptic effects isolated to screen (desktop, in-dash, large screens) need relative motion between TS/display & housing

– Haptic effects coupled to screen & housing (hand-held devices) need stiff connection to all housing

Note: Exact mechanical configuration is application specific.

Display

Touch Screen

Bezel

PCB

Bezel sealing foam

Screen-backing suspension grommet

Screen-Isolated Haptics

Actuator (ERM ) top view down shaft

Display

Touch Screen

Bezel

PCB

Bezel sealingfoam

Low-damping(elastic) foam

Actuator (ERM )top view down shaft

Back cover / case

Whole-Device Haptics

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Non-Suspended Haptics System Response

TouchscreenAcceleration

HousingAcceleration

Prototype System AccelerationButton-click Effect

Bezel/sealingSealing foam

Display

Touch Screen

Bezel

PCB

Low-damping(elastic) foam

Actuator

Back cover

Whole-Device Haptics

Haptics on entire system

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Suspended Haptics Response System

Haptics mostly on screen only

Touchscreen Accel. Housing Accel.Prototype System Acceleration

Button-click Effect

Display

Touch Screen

Bezel

PCB

Bezel sealing foam

Screen-backing suspension grommet

Screen-Isolated Haptics

Actuator (ERM ) top view down shaft

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Whole Device vs. Suspended Screen

TS2000/TS2100 Actuator Selection

Suspension Type

Device Mass

Touch Surface Mass

Recommended Actuator

Drive Voltage

Whole Device

≤ 150 g--- Sanyo NRS-

2574i3.3V

100-200 g---

Jinlong Z6DL2A017000

B3.3V

150-300 g---

Johnson Electric

09J4015 5.0V

>300 g--- Contact your

Immersion Rep---

Suspended Screen

≥ 225 g Up to 75 gSanyo NRS-

2574i3.3V

≥ 450 g 50-150 gJinlong

Z6DL2A017000B

3.3V

≥ 600 g 150-225 gJohnson Electric

09J4015 5.0V

---Beyond 225

gContact your

Immersion Rep---

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Grommet Suspension Overview ME Team has put much effort into the development of grommets for Floating Screen Actuation. Advantages over foam include:

• Ease of Assembly

• Easily Customizable

• Shock Protection

• Consistency

Immersion C1 Grommet

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Grommet Suspension Example - DTS(DTS = Display + Touch Screen)Carrier

ActuatorBonded to Carrier

Device Chassis

Grommet Post molded into chassis

Grommet & HardwareInserts into Carrier Mounts on post

Carrier

LCD/Touchscreen bonded to carrier

Foam Dust seal bonded to

chassis only

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TS2000 SeriesElectrical Overview

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TS2000 Basic Components

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Customer Interface

(J1)

Protection circuit

Controller

Motor DriverAmplifier

Motor DriverAmplifier

ActuatorActuator


Haptic Sampler Board

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TS2000 Control Prototype Module Board Overview

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Customer InterfaceCustomer Interface

Controller(R8C MCU)Controller(R8C MCU)

Actuator Driver

(TPA6205)

Actuator Driver

(TPA6205)

HSB Interface

HSB Interface


Haptic Effect DescriptionsTriggered via an I2C / SPI / GPIO

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GPIO index SPI message I2C message1 Haptic Effect Description

0 0x00 0x00 0x00 0x00 Strong Click

1 0x01 0xFF 0x01 0xFF Med Strong Click 60%

2 0x02 0xFE 0x02 0xFE Low Strong Click 30%

3 0x03 0xFD 0x03 0xFD Sharp Click

4 0x04 0xFC 0x04 0xFC Sharp Click 60%

5 0x05 0xFB 0x05 0xFB Sharp Click 30%

6 0x06 0xFA 0x06 0xFA Soft Bump

7 0x07 0xF9 0x07 0xF9 Med soft Bump 60%

8 0x08 0xF8 0x08 0xF8 Soft Bump 30%

9 0x09 0xF7 0x09 0xF7 Double-Click

10 0x0A 0xF6 0x0A 0xF6 Double-click 60%

11 0x0B 0xF5 0x0B 0xF5 Triple-Click

12 0x0C 0xF4 0x0C 0xF4 Soft Fuzz

13 0x0D 0xF3 0x0D 0xF3 Strong Buzz

14 0x7E 0x82 0x7E 0x82 Play firmware revision number

15 0x7F 0x81 0x7F 0x81 Abort Effect Playback. Any currently-playing effect is

immediately aborted.


Triggering Haptic Effect with TouchSense

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- 4.5V

0V

3V

4V

0 -50 MS 0 -50 MS0 -50 MS


Demo System Configuration

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H8SX/1668R

R8C/33T

Amplifier

Actuator

Touch Screen

Serial I/F

PWM DDLCD I/F *

ResistiveTouch

I/F

Haptics

4.3” WQVGASharp LCD Panel

MechanicalConnection

* External memory buffer omitted for simplicity

LED’s

Wake-up(I/O)

Backlight Control

I/O

BuzzerSpeaker PWM

R8CSerial I/F

Touch Keys


Question

Question 2: What are the two screen suspension types for haptic implementation?

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Answer: Screen-Isolated and Whole-Device haptics


Questions?

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Innovation

43

The TouchSense System Components Include: TouchSense Player Off-The-Shelf Actuator Tactile Effects Library for Common TouchScreen Actions


Thank You

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Appendix

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Grommet Suspension Example - TSO

(TSO = Touch Screen Only)

Touchscreen Bonded to carrier

Grommet & Grommet Post (molded into carrier)

LCD attached to system chassis

Foam Dust seal bonded to LCD only compressed by carrier

System foam perimeter seal (optional)

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© 2010 Immersion Corporation–Confidential NASDAQ: IMMR ID 412C: Enhancing Human Interface Experience by Adding Haptics David Yuan (Sr. Product Marketing.

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