© 2008 IBM Corporation Information Innovation Kaushik Bagchi, Country Manager – Information Management Software IBM India.

© 2008 IBM Corporation

Information Innovation

Kaushik Bagchi, Country Manager – Information Management SoftwareIBM India

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Information Imperative

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These businesses will put exploiting information at the heart ofthe way they define and do business

‘Traditional’ Approach ‘New’ Approach

Application & Process centric –information is often an after-thought

Information-centric – information across people, process & technology

Technology

PeopleProcess

People

TechnologyProcess

Information

Businesses that don’t adopt the new approach, will find themselves becoming increasingly less competitive.

Businesses that don’t adopt the new approach, will find themselves becoming increasingly less competitive.

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Information Variety Will Shift Dramatically

TWDI: BI Search and Text Analytics, Phillip Russom, 2Q 2007

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But Can You Trust Your Information?

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Emergence Of Information Infrastructure: GartnerThe Information-Centric Infrastructure Within the Context of the EIM

By 2011, the rapidly growing demands for information consistency and exchange across enterprise applications in Global 2000 organizations will drive architects and planners to adopt an information-centric infrastructure (0.8 probability)

Gartner: Top View: Definition of, Issues With and Uses for an Information-Centric Infrastructure 25 May 2007

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Emergence Of Information Infrastructure: ForresterInformation Fabric 2.0 (Physical View)

Forrester expects that one-third of all enterprises with revenues of more than $1 billion will have an information fabric architecture by 2012 as part of an overall

IaaS strategy. Forrester: April 9, 2007 Information Fabric 2.0: Enterprise Information Virtualization Gets Real

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What’ Next: IDC

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What’s Next: TDWI

TDWI: Predictive Analytics, Wayne W. Eckerson, 1Q 2007

OptimizedWhat is the best action to take?

Linear and non-linear mathematical modeling

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IBM’s Investment In Information Infrastructure Acquisitions are helping IBM to accelerate its Information Infrastructure offerings

FileNetTarian

Green Pasture PureEdgeiPhrase

InformixPrinceton Softech

AlphabloxSRDLAS

TrigoDWL

Data Mirror

Cross AccessVeneticaAscentialUnicorn

Organizations failing to invest in an information-centric infrastructure by 2015 will experience a 30% increase in overhead costs to manage their IT operations

Gartner: Gartner Defines the Information-Centric Infrastructure 25 May 2007

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IM: The Five Year Outlook

There will be a lot more information to deal with and organizations not preparing for that now will find it increasingly difficult to compete

IM vendors will continue to converge -- remember the database wars?

Content and the Web will become a first class citizen in data integration efforts

Business analysts will demand the power to control what and how information is delivered and become key to data governance efforts

Advanced analytics, rules/optimization engines, BPM, and information infrastructure will increasingly converge and help drive the next generation of organizational efficiency gains. Vendors will attempt to respond with complete platforms.

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The Information Challenge

Information Challenges

Accuracy

Timeliness

Relevance

Accessibility

Security

. . .

Business Challenges

Globalization

M&As

Supply Chain

Risk & Compliance

Customer Loyalty

Operational Costs

Business Velocity

. . .People can spend up to 70%

of their time looking for information

60%+ of CEOs: Need to do a better job leveraging

information

5X more value creation by organizations using

information effectivelySources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006

INFORMATION IS A

STRATEGIC ASSET

INFORMATION IS A

STRATEGIC ASSET

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Why is it challenging to leverage information?

LostTime

ReducedService

IncreasedCosts

LostRevenue

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Trusted InformationIn Context

IBM Information On Demand can help: delivering trusted information in context to optimize business processes, applications and productivity in real time

Individual Applications & ProcessesPeople, Processes, Applications

Rich Media

Applications

Documents

Applications

Warehouses

Applications

e-Mail

Applications

Databases

Applications

Open StandardsFlexible Architecture

Leverage heterogeneous applications and information sourcesProtect & extend existing investments

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Information On Demand is delivering value for companies across multiple industries

Integrated View of Customer Information

Integrated View of Customer Information

$1 million cost reduction for each additional business unit and application

Significantly increased accuracy of name matching improves security

Accurate People Identification for Risk Management

Accurate People Identification for Risk Management

Improved provider and customer satisfaction through self-service

Information Access for Everyone

Information Access for Everyone

True view of customer creates improved satisfaction and new sales opportunities

Creating a 360° View of the Customer

Creating a 360° View of the Customer

Dramatically improved supplier relationships by gaining control over disparate product information

Simplified Product Data for Business Process Innovation

Simplified Product Data for Business Process Innovation

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Business Benefits

• Policy issuance business process now has a single view of the customer

• IT costs are reduced as re-use of application development is facilitated through a SOA

• Faster time to market with new services and offerings due to real-time availability of key data

MetLifeMigrating to a complete services-oriented architecture

• Multiple disparate legacy systems (30+)

• No customer view or integration over channels

• Long conversions to get customer information from acquisition systems

• Strategic decision made to move to a pure service oriented architecture

• IBM WebSphere Customer Center acts as the customer administration access layer within MetLife’s SOA, complemented by IBM WebSphere Application Server and IBM DB2 Database Server.

• IBM Websphere Customer Center’s XML interface integrates with MetLife’s EAI layer.

• Phased roll-out to Group Life, Property & Casualty, Brokerage and Banking

Challenge

Solution

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VerizonProviding a single view of the customer

Business Benefits

• Single view of the customer

• Improved data accuracy

• Cleansed data facilitates better target marketing

• Estimated US$50 million ROI on an initial IT investment of US$12-15 million

• Improved ability to address data governance and compliance regulations

Challenge

Solution

• Needed a single view of customers across its directory of millions of listings

• Needed to reconcile these listings across multiple internal systems as well as several 3rd party sources

• Implemented IBM Information Server to create structured data definitions and processes across key business applications

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Business Benefits

• Payback period of approximately 6 months

• Able to reduce maintenance costs of legacy customer information files (CIF)

• Improved accuracy and completeness of the customer data vs. existing CIF’s (96% vs. 85%)

• Improved customer matching for customers with multiple risk-bearing products provides improved risk management and assessment

Major Global Financial Services Building a customer-centric operational model

• Fundamentally change the core of its operations to be customer-centric by eliminating product-centric silos of customer data.

• Reduce costs through improved operational efficiencies

• Improve net credit loss via customer level risk profile management

• Increase marketing lift by sharing customer insight and campaign information with all operational channels

• Manage privacy and Homeland Security risk & compliance

• IBM WebSphere Customer Center implemented as a real-time service within a service oriented architecture

• Customer Data Integration Hub for the enterprise provides a complete 360 degree view of the customer and all of their accounts

• IBM WebSphere Entity Analytic Services executes Identity and Relationship resolution to highlight potential financial and homeland security risks

Challenge

Solution

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Business Benefits

• All forms of information delivered in a timely fashion

• Insightful relationships revealed through advanced analysis

• Timeliness means the difference between life & death

• Information reaches detectives within minutes, instead of days or weeks

New York Police DepartmentTimely and accurate information delivered to officers at the scene helps fight crime

• Derive insight from billions of records and reach detectives within minutes, not days or weeks.

• Correlate arrests, complaints, summonses, homicides, shootings, locations, 911 calls

• IBM and Business Partner Cognos created a Crime Information Warehouse solution that provides the technology needed to integrate departmental data across different systems, resulting in a single source for actionable information that better addresses policing needs.

• NYPD can now analyze and integrate all information assets across structured and unstructured data sources in real-time

Challenge

Solution

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CitigroupImproving processing efficiencies and customer satisfaction

Business Benefits

• Cost savings of around $5 million

• Centralized data delivers faster response times & better customer service

• Citicard application processing time cut from over 2 weeks to just 2 days

• More efficient use of manpower resources

• Clear ROI as all divisions can leverage the ECM technology

• Centrally managed, enterprise-wide solution delivers timely, accurate information

• FileNet provides Citigroup with a strategic platform for managing content and business processes. Handling up to 100,000 images, 1,000 COLD reports & more than 1.5 Gigabytes of data every day.

Challenge

Solution

• Need to leverage IT investments and optimize operational efficiencies and control across Europe, Middle East and Africa

• Need to be more responsive to customer credit applications and improve customer satisfaction

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IBM Information Management softwareA comprehensive portfolio enabling Information On Demand

Data servers, data warehousing and data management tools on a wide variety of platforms for the most

demanding applications

Content management, discovery and business process management solutions to support

content-based business transformation

Information integration platform, master data management and

industry models that deliver trusted information as a service

IBM Information ServerIBM DataMirror

IBM Master Data ServerIndustry Models & Accelerators

Entity Analytics

Data Servers (DB2, IMS, IDS, U2)IBM Mashup Starter Kit

IBM Balanced WarehouseIBM Data Studio

IBM Optim

IBM FileNet P8 IBM FileNet Business Process Manager

IBM Content ManagerIBM Content Manager OnDemand

IBM OmniFind

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Data Servers and ToolsLowering the cost and accelerating the use of enterprise data

Data Servers and Tools

People, Processes, Applications


DB2Highly scalable, multi-purpose relational and XML data server with data compression and

self-optimization for mixed OLTP and warehousing applications

IDSPowerful and reliable relational OLTP data server with leading self-management and

intra-application administration

IMSHierarchical database management for highest performance online transactional applications

Data StudioA single environment to manage the lifecycle

of data from modeling and design through change management and sunsetting

OptimApplication-aware database archiving, test

data management and data privacy protection solutions to maximize performance and

improve efficiency

Mashup Starter KitEnable user-driven situational applications

leveraging Web and enterprise data

Enhanced

Enhanced

Enhanced

New

Enhanced

Enhanced

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Data Servers and Tools

Data WarehousingReal-time insight for business agility

SOA Infrastructure

DB2 WarehouseIntegrated software package delivering all

of the capabilities needed to cost effectively consolidate, manage, deliver and analyze your business information

IBM Balanced WarehouseA complete data warehousing solution

comprising pre-configured, scalable and fully integrated hardware and software

components

Enterprise data

modeling

Master data management

Search and text analytics

Process management

Industry perspective

Information integration

Datawarehouse

Enhanced

Enhanced

IBM Dynamic WarehousingA new approach to warehousing incorporating real-time access, analytics,

structured and unstructured information, and integration with business processes

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Enterprise Content ManagementHelping companies make better decisions, faster



Business Managers

Business Users

IT / Developers

Content Authors Leverage

Manage

Create

Build

Content

ContentActivate content with processes to add value and transform business

ProcessAutomate and optimize complex

processes

ComplianceKeep unnecessary costs down while

improving visibility and control of content

Search & DiscoveryBuild business insights from

unstructured information

PlatformA unified content, process and

compliance platform

IBM Content Manager v8.4IBM Document Manager v8.4

IBM Content Manager OnDemand v8.4IBM WebSphere Information Integrator Content Edition v8.4

IBM Commonstore v8.4

IBM FileNet P8 Enhanced

Enhanced

Enhanced

IBM Classifcation Module for OmniFind Discovery Edition

New

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Information Platform Accelerating the delivery of trusted information


IBM Information Server

IBM Master Data Server

Industry Models & Accelerators

IBM Information PlatformIBM Information Platform










Industry Models & AcceleratorsCreate new business value and

innovation from information

Master Data Server Define and synchronize critical information for operations and

business insight

Information ServerDeliver trusted information

as a service

Information ServerEnhanced with Integration of IBM

DataMirror for change data capture

New

Enhanced

Enhanced

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Information On Demand Industry FrameworksDelivering information in real-time to every person for every transaction

Industry Models and Pre-Built Solution Assets

Business Strategy and Planning Services

Integrated IBM Partner Components

Unified Metadata Management

Understand Cleanse Transform Deliver


Parallel Processing Rich Connectivity

Party, Product, Account

Banking Public SectorRetail Telco

IBM Master Data Management ServerIBM Master Data Management Server IBM DB2 Warehouse

Expertise & Accelerators

Industry FrameworksIndustry Frameworks

Manage Analyze

Reliable Real-Time DeliveryTransactManageDefine

• Customer insight

• Financial risk management

• Multi-channel marketing

• Merchandising

• Supply chain management

• Multi-channel marketing

• Customer insight

• Churn management

• Sales & marketing

• Crime Insight

• Threat & security

. . .

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Contact your IBM representative to help decide what Information On Demand solutions are right for your organization

Visit the IBM Information On Demand website for materials, news, and best practices:http://www.ibm.com/informationondemand

Leverage Your Information

Assess Your Organization

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Why IBM? Deep industry expertise, patented methodologies

and technologies refined in thousands of projects

Robust enterprise-wide operating environment, optimized for performance and efficiency

Industry solutions and frameworks that accelerate results

Leadership in all key information management segments – data, content, and information

The industry’s most extensive partner network

“In this high-stakes gamble for the information management market…IBM has officially put its competitors on notice. IBM has a strong hand; its IOD strategy outpaces other vendors’ information management strategies.”

– Forrester Research, 2006

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Discussion PointsIf you only remember three things

1Intensifying business pressures are pushing clients to a tipping point – the Information Management market landscape is evolving to respond

Industry leading clients have embraced this, are defining the new requirements, and are demonstrating success

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IBM has assembled the broadest and deepest set of capabilities – technology, know how, industry expertise & partner network – to help our clients realize value

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FOR INTERNAL IBM USE ONLY

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Thank You

© 2008 IBM Corporation Information Innovation Kaushik Bagchi, Country Manager – Information Management Software IBM India.

Documents

information consistency

information variety

information imperative

forrester information

real slide

idc slide

strategic asset slide

ibm cfo study