© 2008 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved
Dec 25, 2015
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
Agenda
Introductions
What would make this a good discussion for you?
Identifying your goals & needs More efficient timelines Best of breed technology A flexible partner
Building your solution
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Global Solutions & Local SupportSuperior Technology & Expert Service Spanning 25 Countries
IAB compatible in the all 3 major areas of online ad serving
Awarded Top 10 User Interfaces of 2008, Nielsen Norman Group
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We Can
Help
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Eyeblaster Ad Campaign Manager (ACM)
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Eyeblaster
Services
A key differentiator
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Eyeblaster Account Structure
Sales Manager & Sales EngineerPrimary point of contact for business issues
Ensures satisfaction of serviceResource for implementation of new products and services
Point of service escalation after Media Account Manager
Creative Account ManagerFirst point of contact for day-to-day operations
Share Best Practices Handle education/training needs
24/7 Customer Resource CenterFull Tech Support
Access to our Knowledge BaseAccess to our Online training tutorials
Higher Level of Service: Your Eyeblaster Team
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Your Account Team
Beyond
SchematicJessie
SchematicAnjana and Natalie
SchematicProduction
Alexandra Jorissen, Sales [email protected]
C. 646 3152370, AIM: richmediaqueen
David Aron, Director [email protected]
C. 713-449-5700, AIM: [email protected]
Claudio LombardoCreative Account Manager
[email protected]. 312 980 2303, AIM: ClaudioEblaster
• Technical Escalation: Troels Smit, Sales Engineer, (917) 355-0808• Business Escalation: Joe Girling, VP Sales, (862) 703-9363
Eric Anderson, Account [email protected]
T. 646.202.1351, AIM: [email protected]
Claudio, David, Alexandra, Eric and Troels all have 3+ years experience with Eyeblaster
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Campaign Process
Proposed Plan1. Sharing Creative Ideas
2. Eyeblaster: Kick off call (mediaplan, times, specs etc , and ad QA)
3. Schematic: production of graphics and animations
4. Schematic: Hand over to Eyeblaster via FTP
5. Eyeblaster: Production and QA
– What timeline would be ideal for you?
6. Eyeblaster & Beyond: Trafficking
7. Publisher QA
8. Live
9. Eyeblaster , Beyond & Schematic: Review of ideas for Optimization
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Talkback & Talkback Expert Panel
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WebCam Upload
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3D
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meeting the
maker
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vatican city
rome
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Creative Use of Eyeblaster Rich Media
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Comprehensive Targeting with Interface
Automatic Optimization Easily traffic new creative units Targeting
Audience Segmentation
Behavioral
Geographical
Day & Time Targeting
Browser & OS
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The Partnershipand what
we will do to help
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What we can do together
• More efficient processes
• Consult on optimization opportunities
• Creative Beta Opportunities
• Try to get more creative budget from demonstrating more value
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More efficient Processes
Catch your Muse
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Uninvited.jpg
symbol
na erqeisuntomacoming soon
ChillerChillersymbol
Beta Opportunities
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Consult on Best Practices and Optimization
Engage your Team and Resources
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Search & Display
Are your display campaigns getting their due?
Source: http://www.emarketer.com/Article.aspx?id=1006794
Display Boost Search Performance
But on average more than 50% of Search Conversions is influenced by Display Advertising
Advertisers align their budget’s with the last click win model
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Channel Connect for SearchConsolidate Your Search & Display Data
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
188Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks
Search 7,132
Eyeblaster SE - Google 4,246
Google 4,246
Eyeblaster SE - Yahoo 2,886
Yahoo 2,886
Totals 11,425
Cross-Channel Overview
CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Display
Campaign Type
Search
Totals
Search & Display —All in One Place
CTR Other Channel Impact Rate
ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Explore the Touch-Pointsbetween ChannelsCTR ROI ROAS ($) Total
ConversionsTotal Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
© 2008 Eyeblaster. All rights reserved
creativezone.eyeblaster.com
email: [email protected]
phone: (917) 355-0808
© 2008 Eyeblaster. All rights reserved
Thanks!