© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 1 Cisco Public DOCSIS 3.0: Delivering the Connected Life CCTA Conference January, 2009 John.

© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 1Cisco Public

DOCSIS 3.0: Delivering the Connected Life

CCTA ConferenceJanuary, 2009

John Horrobin

Product Line Manager, CMTS BU

Cisco Systems, Inc.

2© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public

Agenda

What is DOCSIS 3.0?

New Services with DOCSIS 3.0

Deploying DOCSIS 3.0

Conclusions


FasterSpeeds

BetterMulticast

Why DOCSIS 3.0?

MoreDevices


What is DOCSIS 3.0?

DOCSIS 3.0 CMTSDS + US channel bonding

IPv6

IP multicast with IGMPv3 SSM

Downstream RFI

AES and other security enhancements

Network management enhancements

Integrated or modular CMTS

Supports DOCSIS 1.x/2.0/3.0 CMs

DOCSIS 3.0 Cable ModemMinimum 4 DS + 4 US channels

DS + US channel bonding

IPv6

IP multicast

Security enhancements

Works with DOCSIS 1.x/2.0/3.0 CMTS


RF GatewayUniversal Edge QAM

Cisco DOCSIS 3.0 Solution

CMTS

Phase 188 DS channels

160 US channels

Phase 2184 DS channels160 US channels



HFCEMTA4X4 DOCSIS 3.02 Phone Lines

Cable Modem4X4 DOCSIS 3.0

Residential Gateway 4X4 DOCSIS 3.02 Phone Lines802.11 Wireless

Modular DS channelIntegrated DS channelIntegrated US channel


DOCSIS 3.0 Benefits to Cable Operators

New services to generate more revenue

Improved bandwidth efficiency

Increased service velocity

Enables all-IP converged network

Lower Capex and Opex

Targeted upgrades

Connecting Customers with a New Generation of Cable Services

BusinessEthernet

Telepresence IP Video Ultra Broadband


How DOCSIS 3.0 Drives Revenue for Cable Operators

Drive New Services Maintain Current Base

D3.0 Value Drivers

NewService

Offerings

Business Services

Up Sell of Anchor

Services

Advertising Revenue

Churn Reduction

Improve the Bundle/

Cross Sell Services

Enable Connected Home Services, N-

screenservices

Ubiquitous services across devices

Ultra HSD

Data backup

Telepresence

Internet video download Cable IP Video / IPTV

Leverage D3.0 Bandwidth for targeted

advertising

Leveraging Tru2way and IP enabled advertising

Internet video to the PC & other devices

“Ultra” broadband fromstandard HSD Improve user

experienceMatch or exceed

competitors services


Video (CBR)

Data

Data + Video (VBR)

Fat pipes are more efficient

Dynamic bandwidth sharing on converged network

CMTS supports variable bitrate video

50% more video streams with VBR encoding at equivalent CBR quality (with 4-ch bonding)

Without expensive statistical remultiplexer

Unprecedented bandwidth efficiency for triple-play services

DOCSIS 3.0 Improves Network Efficiency in Delivering Converged Services


Enabling DOCSIS 3.0 with Lower Cost per Channel and Higher Density

1: High-density LC5 Integrated 1.x/2.0 DS20 Integrated 1.x/2.0 US

2: Wideband SPA24 Modular DS with 3.0 DSCB2 SPA per uBR10012

3: High-density SPA Carrier6 SPA per uBR10012

4: Integrated 3.0 LC20 Integrated 3.0 DS20 Integrated 3.0 US

5: Modular 3.0 LC72 Modular 3.0 DS60 Integrated 3.0 US

0%

20%

40%

60%

80%

100%

120%

Co

st

pe

r D

ow

ns

tre

am

Ch

an

ne

l

De

ns

ity

(M

bp

s p

er

RU

)

CMTS Cost per Downstream

CMTS Density

1

2

3

4

5


Emerging Markets APAC

Current DOCSIS 3.0 Deployment StatusOver 1 Million D3.0 CPE deployed on Cisco’s CMTS

North America Europe

Slow DOCSIS 3.0 demand

M-CMTS solution for D2.0 BW expansion enabling future D3.0 capability

Over 600k D3.0

CPEs

Plan to Cover 20% of Market

Powercom


Agenda

What is DOCSIS 3.0?



Conclusions


New services, changes in traffic & consumer trends…

Video in the Internet is driving bandwidth at 41% CAGR.

By 2012, 50% of internet traffic is expected to be video

0

10,000

20,000

2005 2006 2007 2008 2009 2010 2011 2012

PB

/mo

nth

Internet Video to TVInternet Video to PC

VoIPVideo CommunicationsGamingP2P

Web/Data

Social Networking

Streamingvideo

Competition Service Velocity

N-screen,Place & Time

shifting

Ultra HSD Data

Internet Video Growing RapidlyNew Services

Business Drivers

To address these trends, SPs need a robust IP pipe with more bandwidth to and from the home – DOCSIS 3.0 provides the robustness & the needed bandwidth

Source: Cisco


PersonalChannels

Multi-formatInternet

Streaming

Photos

AdvancedAdvertising

InteractiveTV

Music

Photos

InternetVoD

Multi-screenDelivery

Personal

TelePresence

UserGenerated

Content

Web 2.0Integration

Social

Interactive

TransformingEnd User

Experience

DOCSIS 3.0 enables the delivery of Rich

Media

New MediaExperience


Web 2.0 CommunicationTV

Consumer ExperiencesMore Visual, More Social, More personal

Many Devices, One Experience

From

Social Rich Media

Web 2.0 Personal

Broadcast & More


Rapid EPG CustomizationRapid EPG

CustomizationNiche and Internet Content via XoD

Niche and Internet Content via XoD

Support for MultipleLanguages

Support for MultipleLanguages

Integrate Voice, Video and Data Services

Integrate Voice, Video and Data Services

IPTV for Cable OperatorsLeveraging the DOCSIS 3.0 Network – More services to more devices


The SP “residential” Opportunity Expand the Value of “the Bundle”

View Personal Content on the TV

Interactive & Community / SocialApplications

Internet & PremiumContent Services Applications

Service Providers could bundle rich applications with their DOCSIS 3.0 SPEED offering!

Communications

Showcase improvement in Service velocity and user experience anywhere, anytime, anycontent


$0

$2

$4

$6

$8

$10

$12

2007 2008 2009 2010

$30

$31

$32

$33

$34

$35

$36

Cable Residential VoIP Revenue (Bn) - CAGR 25%

SMB VoIP Market (Bn) - CAGR 55%

Cable Residential VoIP ARPU - CAGR -3%

Business Services DOCSIS 3.0 and bonded

services present good entry opportunity for SMB market; and SMB will likely be the early adopter for bonded services.

100+ Mbps HSD services Available DOCSIS 3.0 SMB

Solutions:Multi-line VOIP

IP Video service to SMB

High bandwidth Ethernet over DOCSIS service – L2VPN

Data back-up

6.1 million+ small businesses in U.S. today

Source: Kagan Research, AMI Partners, Inc. 4/25/2007

Bonded DOCSIS 3.0 Data Service with VOIP –

A Winning Combo for SMB


Agenda

What is DOCSIS 3.0?



Conclusions


CMCM CMCM CMCM

Fiber Node 1

Fiber Node n

DS BondingGroup 1

DS BondingGroup n

CMCM CMCM

CMCM CMCM CMCM

CMCM CMCM

Deploying Downstream Channel Bonding

Integratedor

ModularCMTS

Integratedor

ModularCMTS

VideoHeadend

Internet

IPTVSystem

VoIPSystem


CMCM

Integratedor

ModularCMTS

Integratedor

ModularCMTS

Fiber Node 1

Fiber Node n

VideoHeadend

Internet

IPTVSystem

VoIPSystem

DS BondingGroup 1

DS BondingGroup n

Deploying Upstream Channel Bonding

CMCMCMCM CMCM CMCMUS BondingGroup 1

US BondingGroup n

CMCM CMCMCMCM CMCM CMCM


CMCM CMCM CMCM

CMCM CMCM CMCM

Fiber Node 1

Fiber Node n

RF Spanning

BondingGroup 1

BondingGroup n

BroadcastIPTV Services

Broadcast IPTV with RF Spanning8-ch Cable Modem

Integratedor

ModularCMTS

Integratedor

ModularCMTS

VideoHeadend

Internet

IPTVSystem

VoIPSystem


Agenda

What is DOCSIS 3.0?



Conclusions


Conclusions

DOCSIS 3.0 enables a media-rich user experience with: Faster speeds

More devices

Service convergence

DOCSIS 3.0 provides the tools required to build a scalable, efficient, cost-effective access network

Cisco DOCSIS 3.0 solutions provide industry-leading scalability, density and cost performance

Connecting Customers with a New Generation of Cable Services

BusinessEthernet

Telepresence IP Video Ultra Broadband


© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 1 Cisco Public DOCSIS 3.0: Delivering the Connected Life CCTA Conference January, 2009 John.

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