© 2007 Marketwire Agenda History and Experience with Marketwire Your Goals for 2009 New Distribution Options Multimedia, SEO, Social Media Monitoring Custom.

© 2007 Marketwire

Agenda

History and Experience with Marketwire

Your Goals for 2009

New Distribution Options

Multimedia, SEO, Social Media

Monitoring

Custom Wire

Easy PR/IR

Competitive Comparisons

Demo of Account Management & Log-in Page

Questions

© 2007 Marketwire

*New* AP Mobile News Network Feed

• Real Time News and multimedia to your cell phone

• 12 Phones are compatible, including iPhone, Blackberry and SmartPhone

• Included with National and Social Media Distribution Circuits

• 38.8 Million page views

© 2007 Marketwire

Reach all the right places…

AP satellite delivery• All major newspapers across the U.S.• Broadcast outlets in all the top Dominant Marketing Areas

Direct FTP feeds• Web portals (AOL, Google, Yahoo! and more)• All major financial newswires (Bloomberg, Dow Jones, Thomson,

Reuters)• Analyst terminals (Factset, Moneyline, Thomson ONE/ILX)• Online Databases (Dialog, Factiva, Lexis-Nexis)

Email and RSS feeds • Industry trade publications – 137 trade categories, 24 separate

industries

Distribution

© 2007 Marketwire© 2007 Marketwire

Specialty Markets

• African American• Asia (U.S.)• Automotive Hot Spots• Biotech Hotspots• Capitol Hill & Public Policy• Energy Hot Spots• Entertainment Hot Spots• Collegiate Presswire• Financial Hot Spots

Fine-tune your news distribution…

• High Tech Hot Spots• Legal Announcements• Corporate Social Responsibility• Mining Hot Spots• Hispanic (North American)• Features• Sports Hot Spots• Trade Shows & Conferences• Health Care Hot Spots

© 2007 Marketwire

Marketwire = Better Distribution

$415

$625$680

$245

Marketwire’s distribution is more robust than our competitor’s distribution.

Example 1: National• Marketwire reaches over 7,900 distribution points• Business Wire’s reaches about 3,900 • PR Newswire reaches about 5,100

MW: $460/$150BW: $675/$175PRN: $680/$185

© 2007 Marketwire

*New* Hispanic Newslines: U.S & Top Metro(in addition to North America Hispanic newsline, which includes Mexico & Puerto Rico)

U.S. Hispanic -reaches more than 1,800 Hispanic media outlets, Spanish-language websites and financial databases across the U.S. and Puerto Rico.

Hispanic Top Metro Markets - reaches more than a dozen major U.S. Hispanic metro markets (DMAs). Both newslines include:

•Guaranteed posting on more than 40 leading Spanish-language websites, such as Notimex, Nosis and Agencia El Universal

• Distribution through NoticiasFinancieras -- Marketwire's own news distribution and syndication system

• Posting on the NoticiasDigitales digital news network, adding 3 million monthly views

© 2007 Marketwire

NoticiasDigitales Screen Shot

© 2007 Marketwire

International Distribution

Global Packages Canada United States Latin America Africa Middle East Western Europe Eastern Europe Asia Australia

Translation by native speakers into more than 27 languages

Distribute your news anywhere in the world…

© 2007 Marketwire

© 2007 Marketwire

Multimedia: Photo

Add company logo – Free

Include thumbnail and hi-res photos and graphics

Distribute images to photo editors

• Real time to major media via AP PhotoExpress and European Photo Distribution

Give your news greater visibility…

© 2007 Marketwire

Cost Comparison

$0

$50

$100

$150

$200

$250

$300

Marketw ire PR New sw ire Business Wire w ith National

Unbeatable Value - Photo

$75

$295

$275

$50

© 2007 Marketwire

Multimedia: Embedded Video & Audio

• Embed video thumbnails and streaming video

• No outside linking

• Video distributed to Google Video, Yahoo! Video, YouTube

• Video Example

• Audio Example – include podcasts or audio clips from RHW Fox news/ BNN interviews.

Bring your news releases to life…

© 2007 Marketwire

Cost Comparison

$0

$500

$1,000

$1,500

$2,000

Marketw ire Business Wire w ith National PR New sw ire MNR

Unbeatable Value - Video

$75

$295 $125

TOO MUCH

© 2007 Marketwire

Videos are now being optimized

© 2007 Marketwire

UniversalSearchThe searchresults for theheadline onGoogle, include links tothe video

© 2007 Marketwire

Search Trends Among the Media…

• 98% start each new story with a web search

• 76% of journalists search for sources/experts

• 73% of journalists search for press releases

SOURCE: A joint survey: Middleberg/Ross and the Pew Internet &

American Life Project / Expansion Plus webinar series.

Why SEO?

© 2007 Marketwire

© 2007 Marketwire

© 2007 Marketwire

SEO Quake Analysis

© 2007 Marketwire

Get Search Engines to Work for You!

© 2007 Marketwire

We can help improve the search rank of both your releases and your website in relation to important keywords – driving more traffic to you!

© 2007 Marketwire

How can your release help with SEO?

News Releases are most often best quality and most frequently updated content a company produces• SEO Results Depend on fresh new online content• Your press releases are new content & become a webpage

Wires deliver press releases to online news sites• Online news websites repost links and keywords

© 2007 Marketwire

Soar to the top of search engines…

1. Keyword Placement

You: Write keywords into your headline, first paragraph and body

We: Place keywords into HTML code

2. Linking

www.thenewsmarket.com

The NewsMarket

Enhanced Search Engine Optimization

© 2007 Marketwire

Step 1: Selecting your Keywords

Start with Your Source Code. No source code… consider product offerings

© 2007 Marketwire

Step 2: Research Keywords

- Use Google AdWords to figure out which keywords are best fit

and use them consistently

© 2007 Marketwire

Step 3: Write Keywords into Your Press Release

• Headline

• First Paragraph

• Body of Release

• Boilerplate

• Optimal keyword density is 2-7%

© 2007 Marketwire

Step 4: Add Anchor Text Link Keywords to Landing Pages on Your Website

© 2007 Marketwire

Be sure to match the HTML words with anchor linked keywords

© 2007 Marketwire

Step 5: Make Sure Anchor Text Link Matches Title Tag and Keywords on Page

Dedicated Data Center http://telehouse.com/datacenters.php

© 2007 Marketwire

Another example of how Marketwire’s links are re-posted downstream using our HTML platform!

© 2007 Marketwire

LINKS ON

YAHOO!

© 2007 Marketwire

Live Link Distribution

Over 100 Top News Sites Display Live

Links FromMarketwire-Issued

Press Releases

Google:“Webmasters can improve

the rank of their site byincreasing the number of high-quality sites that link

to their page.”

© 2007 Marketwire

Feature:

SEOMarketwire.com

Benefit:

Unlimited Archival

Improved Search Engine Rankings

Specialized SEO Website

© 2007 Marketwire

Enhanced News Dashboard Reporting

SEO Details

© 2007 Marketwire

© 2007 Marketwire

Marketwire Links Go Directly to Client’s Webpage

© 2007 Marketwire

Other wires direct back to their own webpage, eliminating the SEO value for you

© 2007 Marketwire

SEO Cost Comparison:

MW: BW: PRN:

400 Nat’l Release: $535 $875 $875

SEO

© 2007 Marketwire

Websites that Re-Post hyperlinks links

Over 200 About 20 About 20

Websites that re-post anchor text

Over 200 About 20 About 20

Keywords for metadata?

Yes No No

Company name in URL

Yes No No

Direct links – no redirecting

Yes No Yes

Easy to use SEO Yes, just add links in word document

Several step process takes about 20 minutes

Several step process takes about 20 minutes

Marketwire Business Wire PR Newswire

© 2007 Marketwire

Adding Enhanced SEO to Your Release

© 2007 Marketwire

Success: IntersilClient Goal: To be on 1st page

and ahead of their competitors in organic search.

Marketwire Solution: Traditional Release upgraded to PR 2.0 with Enhanced SEO

Keywords – Keywords in HTML, in headline and in first paragraph of the release

Linking – anchor text and URL’s live on over 50 top news sites through Marketwire distribution

Frequency - 1 press release per week, same keywords every time

© 2007 Marketwire

Success: Intersil

Result: Within 1 month, goal achieved. 4th

organic search result on 1st page out of over

8 million results for search term

“power management.”

© 2007 Marketwire

Social Media 2.0

© 2007 Marketwire

Social Media 2.0 Release

• Dramatically increase your organization’s presence on the internet

• Boost your SEO performance

• Real Time Pick-up and online reporting

•Lenovo

© 2007 Marketwire

Pheedo Network Pheedo is a marketing/advertising system that leverages RSS Technology.

Instead of attaching ads to blogs, we attach relevant press releases.  We work with Pheedo to match our industry codes with theirs, so that releases issued over the SM 2.0 product are appropriately matched to the RSS content.

3 Million page views!

© 2007 Marketwire

SM 2.0 Distribution OptionsSocial Media Online

• Online distribution to over 2,500 websites (1/2 are specifically optimized for SEO). 1,250 are News Websites• 300 Major Blogs via RSS through Pheedo Network• RSS trade distribution to over 300,000 subscribers• 1 Embedded Video, 1 Photo, SEO Enhanced• 60+ Social Bookmarking & Tagging Options• Real-Time Performance Monitoring• Reach includes social sites such as iTunes, SecondLife, Twitter, YouTube, and Photobucket• Basic: $499, Enhanced: $599

Social Media US • National Distribution Circuit• News Dashboard Report• $679 (first 400 words), plus $170 (each add’tl 100 words)

Social Media North America• Includes North American Disclosure Circuit• News Dashboard Report• $899 (first 400 words), plus $225 (each add’tl100 words)

© 2007 Marketwire

Custom Wire

Upload and send custom emails and faxes

Include with any circuit or as standalone distribution

Get detailed reporting• Transmission status

• Email open rates

• Detailed failure information

• Filtered by list, job or contact

3 paths to drill for your reporting data:Individual Contact Contact ListCustom Wire

Distribute to your own lists of journalists, analysts, stakeholders…

© 2007 Marketwire

© 2007 Marketwire

Thank you!Any questions?

www.marketwire.com

U.S. 800.774.WIRE (9473)Canada: 888.299.0338