07 Cisco Systems, Inc. All rights reserved. E-Business Transformation: What’s Next Dr. Asya Rudkovskaya Managing Director Emerging Markets February 25 th , 2008, Israel
Dec 19, 2015
© 2007 Cisco Systems, Inc. All rights reserved.
E-Business Transformation: What’s Next
Dr. Asya Rudkovskaya
Managing Director
Emerging Markets
February 25th, 2008, Israel
© 2007 Cisco Systems, Inc. All rights reserved.
Agenda
E-business and Globalization
From Web 1.0 to Web 2.0 and beyond
Business Architecture
Innovation with Connectivity
Best Practices & Lessons Learned
© 2007 Cisco Systems, Inc. All rights reserved.
Global R&D
Trade
Evolution of E-Business = Globalization
Globalisation 1.0 (started 100’s of
years ago)
Globalisation of the corporate
brain: co-creation & talent
Global Manufacturing
Globalisation 4.0 (2006-beyond)
Globalisation 3.0 (1990’s)Globalisation 2.0
(1980’s)
© 2007 Cisco Systems, Inc. All rights reserved.
The Future: Connecting People
NETWORKPEOPLE• 300,000+ users
• 10,000+web services
© 2007 Cisco Systems, Inc. All rights reserved.
The Future: Connecting Devices
NETWORK
DEVICES• 1 million IP devices• RFID, sensors, etc.
© 2007 Cisco Systems, Inc. All rights reserved.
The Future: Connecting Places
NETWORK
PLACES• Connect anywhere• Always on
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Future: Pervasive Connectivity
NETWORK
ExtendedExtendedEnterpriseEnterprise
ExtendedExtendedMobilityMobility
ExtendedExtendedInternetInternet
© 2007 Cisco Systems, Inc. All rights reserved.
Customer Experience is creating the next evolution of E-business
Commodities
Goods
Service
EconomicValue
Experiences
PricingPine & Gilmore, 1999
© 2007 Cisco Systems, Inc. All rights reserved.
Application Innovation: From Web 1.0 to Web 2.0
Passive consumers,subscription content
Peer production, co-creation, clip culture
Mass production, mass marketing, mass advertising
Personalised products, niche marketing, dynamic
advertising
Parallel channels Cross channel content;
mobile to web, TV to Mobile, IPTV
Supply chains basedon historical data
Consumer driven
supply chains
Command & Control business models
Collaborative Virtual business models
Transactions Interactions
1.0
© 2007 Cisco Systems, Inc. All rights reserved.
NETWORKED INFRASTRUCTURENETWORKED INFRASTRUCTURE
CORE STORAGE
SECURITYWIRELESS
IPT
APPLICATIONS AND SERVICESAPPLICATIONS AND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMTE-LEARNINGBUSINESS PROCESSESBUSINESS PROCESSES
HR SALES
MANUFACTURING FINANCE
Business Architecture
© 2007 Cisco Systems, Inc. All rights reserved.
NETWORKED INFRASTRUCTURENETWORKED INFRASTRUCTURE
CORE STORAGE
SECURITYWIRELESS
IPT
APPLICATIONS AND SERVICESAPPLICATIONS AND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMTE-LEARNINGBUSINESS PROCESSESBUSINESS PROCESSES
HR SALES
MANUFACTURING FINANCE
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Business Architecture
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
© 2007 Cisco Systems, Inc. All rights reserved.
PRODUCTIVITY PLANE
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
OfficeOfficeHomeHome
PartnerPartnerCustomerCustomer
MobileMobile
ExpertsExpertsManagersManagers
EmployeesEmployeesGuestsGuests
DevicesDevices
X EnterpriseX Enterprise
X FunctionalX Functional
FunctionFunction
DepartmentDepartment
TaskTask
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Business Architecture
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Business Architecture : Balance
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
UNCOORDINATED INVESTMENTS
LEAD TO IMBALANCE
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Business Architecture : Sequence
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
1
32
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Business Architecture: Hyper-Integration
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
HYPER-INTEGRATION
Increased Revenues,Increased Revenues,Decreased Costs,Decreased Costs,
Better Agility & QualityBetter Agility & Quality
© 2007 Cisco Systems, Inc. All rights reserved.
Task
Department
Employees
Managers
ExpertsPartnerHome
Office
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Cisco Early Boom: Grow Faster
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
Achieved Rev/Emp of $650K
Achieved Rev/Emp of $650K
• Every office connected
• Converged IP network
• Client-funded model • Self-service approach
• Single ERP
• Self-service applications
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
© 2007 Cisco Systems, Inc. All rights reserved.
Task
Department
Employees
Managers
ExpertsPartnerHome
Office
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Cisco Late Boom: Enter New Markets
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
• Connect partner ERP systems directly to Cisco
Increased Rev/Emp to over $700K
Increased Rev/Emp to over $700K
• Scale for new markets
• Every employee home connected to company Intranet
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
© 2007 Cisco Systems, Inc. All rights reserved.
Task
Department
Employees
Managers
ExpertsPartnerHome
Office
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Cisco Recovery: Realign Resources
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
Function
X-functional
Generated pre-tax profit of over $1B/QGenerated pre-tax
profit of over $1B/Q
• Improve customer data and reporting quality
• Renew ERP foundation for future web-services
• Work anywhere with IP-Telephony + Wireless
• Consolidate telephony and storage resources
• Out-tasking• Business Councils +
Business Process Initiatives (BPOC)
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
Guests
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Cisco Buildout: Growth and Profitability
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
WORLD’S MOSTPRODUCTIVE
TECH EMPLOYEES
Target:$1M per employee
© 2007 Cisco Systems, Inc. All rights reserved.
A whole new level of Interaction: TelePresence
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Hyper-Integration
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
Governance
Data Integrity
Technology Roadmap
© 2007 Cisco Systems, Inc. All rights reserved.
NETWORKED INFRASTRUCTURENETWORKED INFRASTRUCTURE
CORE STORAGE
SECURITYWIRELESS
IPT
APPLICATIONS AND SERVICESAPPLICATIONS AND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMTE-LEARNINGBUSINESS PROCESSESBUSINESS PROCESSES
HR SALES
MANUFACTURING FINANCE
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Is Your Business Architecture Ready?
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
© 2007 Cisco Systems, Inc. All rights reserved.
Waves of E-Business Transformation
Wave 1
Wave 2
Wave 3
E-CommerceEmployee Self-ServiceCustomer Care Support
E-CommerceEmployee Self-ServiceCustomer Care Support
Virtual ManufacturingVirtual CloseVirtual ManufacturingVirtual Close
E-Sales E-LearningE-HubE-Engineering & SCM
E-Sales E-LearningE-HubE-Engineering & SCM
Wave 4 Web 2.0 and beyond…Web 2.0 and beyond…
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Case Study: Automotive Challenge
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
• Limited online HR
• Basic web apps
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
• Separate purchasing • Diverse product devt
• No enterprise interconnectivity
HYPER-INTEGRATION
HYPER-INTEGRATION
Department
Experts Office
© 2007 Cisco Systems, Inc. All rights reserved.
BUSINESS PROCESSESBUSINESS
PROCESSES
MANUFACTURING
HR SALES
FINANCE
Case Study: Automotive Gains
APPLICATIONSAND SERVICESAPPLICATIONSAND SERVICES
ERP E-SALES
SUPPLY CHAIN MGMT
E-LEARNING
• 300k workers online• E-learning, e-HR• E-meetings, chat
• IP comms pilots• IP video pilots
• Global procurement• Design cycle halved• New products up
NETWORKEDINFRASTRUCTURE
NETWORKEDINFRASTRUCTURE
CORESTORAGE
SECURITYWIRELESS
IPT
Function
Partner
Managers