© 2006 AT&T Knowledge Ventures. All rights reserved. The Age of Convergence: Delivering a New Era of Collaboration Eric Shepcaro Senior Vice President.

© 2006 AT&T Knowledge Ventures. All rights reserved.

The Age of Convergence:Delivering a New Era of Collaboration

Eric ShepcaroSenior Vice PresidentAT&T Business DevelopmentOctober 12, 2006

© 2006 AT&T Knowledge Ventures. All rights reserved.Page 2

Discussion Topics

•The Age of Convergence is (finally) here

•The drivers for convergence

•The four points of convergence

•Impact on the enterprise

•What’s next?


Delivering Meaningful Convergence

Anytime, anywhere collaboration … using any device


More than half of larger businesses have adopted VoIP in their operations today

July 2006

The Age of ConvergenceAll the pieces are coming together

Over 622 billion minutes of VoIP traffic was carried by service providers worldwide in 2005

March 2006

Nielsen RatingsMarch 2006

Broadband Penetration Tops 68% in US

28.5 million subscribers will use residential VoIP VoIP by 2009.

May 2006

The U.S. business market for network-based VoIP will grow to approximately $3.3B by 2010, a combined annual growth rate of 31.4% between 2004 and 2010.

January 2006

Millenials multi-tasking lifestyle rely

on IM, Mobile Devices, Social

Networking

Websites both in their personal and

business lives

August 2006

More than 50% of businesses use IM as part of their business solutions

2006


Internet

PVR/DVRResidential Gateway or Router/Modem

BroadcastTelevision

Cable, DBS, TelcoMediaClient

MediaServer

Control/AutomationNetwork

Networked CEDevices

BroadbandSharing

& PrinterSharing

PhoneMobile Devices

Needs to support:

• Data delivery

• High Definition TV

• Voice services

• Content sharing

• Security, Safety, Automation

VoIP services

Digital Video, Imaging& Audio

Fixed voice

(Pots, cable, VoIP)

BroadcastTelevision

Cable, DBS, Telco

Mobile VoiceQuad Play

Digitally controlling your.....Entertainment

E-WorldEnvironment

(Safety, Security & Energy)

Source: InStat, March 2006

Consumer: The Digital Home Needs and Drivers


Web/ App Server

Integrated VPN

Global MPLSNetwork

Network-BasedFirewall

MPLS VPN

Storage

Branch Office

Remote Offices and

Workers Suppliers/Distributors Headquarters

InternetInternetData

Center

Over Any Device

Business: A New World of Needs

• Efficient transactions are a given — to win, you need more than that

• Labor continues to shift to low-cost regions

• Service and personalization make the difference

• Converged networking environments require flexible access, class of service, management and continuity services

• Collaboration and information will supercharge the productivity of knowledge workers


Four Points of Convergence

Optimize the application infrastructure

Use IP-MPLS to enable application convergence

Integrate on-net options for wireless and fixed connections

Take advantage of services over IP


Business Convergence to IP/MPLS

PrivateLine

FR/ATM

Internet

Voice

W

L

WiMax Radio(s)

LOS Radio Node

W

W

L

Common, Global IP Network

• Traffic classification based on priority• Packet marking to identify class• Policing to discard excess traffic• Shaping to queue the traffic• Fair queuing to ensure all traffic gets through• Congestion Management to prevent bottlenecks


VoIP Enabling Enterprise VoIP Enabling Enterprise NetworksNetworks

• VoIP on Managed IP & VPN Services • Interoperable Network- & Prem-based VPN’s• IP LD / IP Local• Call Routing / Toll Free Features

AT&T’s SoIP AT&T’s SoIP InfrastructureInfrastructure

• Single, scalable, common platform• Support TDM & IP hybrid environments• Plug & Play capability

VoIP Enabling VoIP Enabling Premises SolutionsPremises Solutions

• IP Telephony Interoperability & Certification• Managed IP Telephony & LAN Service

• Network-based IP Telephony• Remote Worker• Conferencing – Audio / Web• Enabling IP Call Centers

SoIP ApplicationsSoIP Applications

• Control over IP Traffic and Provisioning through a single portal

• Consistent service levels across all Services

Integrating Client Integrating Client ExperienceExperience

AT&T Services over IP Product Strategy


• Near real time• Silos across disparate

platforms • Fixed rule set• Manual, reactive • Discreet resources

and service• Interoperability

issues• Application instability

Separate Networks, Systems and Applications

AT&T Global MPLS Network

• Interoperability• Application stability

• Virtualized resources and services

• Performance SLAs

• On-demand, automated• Integrated platforms• Dynamic policies

ManagementPortal

Optimizing the Application Infrastructure

Dynamic Network Architecture


Voice

Video

Messaging

IntegratedCollaborationApplicationsConferencing

Take Advantage of Services over IP


Voice Conferencing

Messaging Video

A New Definition of Collaboration

• Dynamic Network Applications• Multi-modal• Ubiquitous• Device independent• Intelligent and integrated• Delivered in New Ways• Predictive• Personalized• Global• Highly Secure• Delivering New Efficiencies• Improved business performance• Enhanced corporate agility• Increased operational control• Strengthened security


Consumer Convergence OpportunitiesIntegrating the “three screens”

Voice

Wireless

Broadband

Gaming/Music

Remote-access DVR

Remote-access parental controls

Mobile video

Gaming portal

Interactive content

Electronic sell-through

On-screen info

Caller ID on the TV Shared music

account


Integrated Collaboration in Action…a real-world scenario


Convergence at Play within AT&T

• Integrated call center applications– Instant access to relevant

customer information

• Technology of the Future delivered today– 21,000 field technicians

empowered with wireless-enabled networking to access diagnostics, customer orders and network information

• Visibility and Control with BusinessDirect – Customer portal enables real-

time access to network performance information, service and ordering

DistributedWorkflows

InfrastructureConsolidation

ResourceVirtualization

EnhancedRelationshipManagement


IP Multimedia Subsystem Enables

Anytime, Anywhere Applications

Wireless

Wired

WirelessNetworks

IMS

CellularVoice/Data

Wired DataNetworks

Wired VoiceNetworks

ConvergedIP Network

WirelessIP Network

Anytime,Anytime,AnywhereAnywhere

ApplicationsApplications

Anytime,Anytime,AnywhereAnywhere

ApplicationsApplications

All networks speaking the common language of IP

The IP Multimedia Subsystem (IMS) is a network architecture that enables new converged services while allowing for the interoperability of these converged services between subscribers.

Legacy networks


Enterprise Network Convergence Solutions

Business Challenges

Solution

Client Benefits

• Standardized services and costs across all properties• Convergence on a single unified networking

infrastructure

• “We are very much interested in the convergence of our network” Gustaaf Schrils, IHG vice president of technology and services “The competence, the emerging technology, the infrastructure, the relaiblity – all of those are key ingredients that help us convince our franchisees that AT&T is the best solution for them”.

• Predictable cost per hotel room, no matter how many local or long distance calls a guest makes with VoIP• Economies of scale with a secure, reliable and flexible infrastructure

• Converged InterContinentals voice, Internet and data using VoIP

• Implemented AT&T Toll-Free Service helping to ensure every guest can connect with InterContinental hotels prior to checking-in

• AT&T ACCU-Ring dedicated SONET service consolidating the company’s private line, switched and enhanced voice, data and video services for highly reliable, secure networking


Progression of the Age of Convergence

• IP Networking is delivering real value– For consumers: convergence of digital media, devices,

access and mobility options– For business: performance, agility, control and security –

and the power of collaboration

• No two solutions will look alike… IP Convergence provides flexibility

• Better management of bandwidth, storage and computing power

• More options for all markets, including smaller businesses and consumer

• A New Era of Collaboration

© 2006 AT&T Knowledge Ventures. All rights reserved.

The Age of Convergence:Delivering a New Era of Collaboration

Eric ShepcaroSenior Vice PresidentAT&T Business Development

© 2006 AT&T Knowledge Ventures. All rights reserved. The Age of Convergence: Delivering a New Era of Collaboration Eric Shepcaro Senior Vice President.

Documents

att knowledge ventures

business convergence

age of convergence

application convergence

residential voip voip

meaningful convergence

ip slide

device slide