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© 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation Presentation to DVD CPTWG September 20, 2000
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© 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

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Page 1: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Audio Watermarking Technologies for Protection of Digital Audio and Video

Joseph M. Winograd, Ph.D.Verance Corporation

Presentation to DVD CPTWG

September 20, 2000

Page 2: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Presentation Overview

• Audio Watermark Technology Overview

• DVD-A/SDMI-1 System Overview

(“Verance System”)

• Potential Uses of “Verance System” for

DVD-V

• Other Verance Solutions for Video

Page 3: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Verance Audio Watermarking Overview

• Data embedded directly into audio waveform

• Transparent– Passed multiple “golden ears” tests

• Robust– Survives consumer and professional processing,

including unprotected analog and digital formats

• Efficient– Low implementation complexity

• Flexible– Extensible to fragile watermarking, compressed

formats, layering, transactional, and beyond

Page 4: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Overview

• Created by Verance and 4C with record industry participation

• Component of DVD-Audio security architecture– playback/record control, serial copy management

• Adopted for SDMI Portable Device specification– record control, upgrade trigger

• 30+ licensees currently, including:– Leading CE manufacturers

– Leading IT companies

– The five major worldwide recording companies

Page 5: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Overview (cont’d.)

• Transparency– Demonstrated inaudible at 96/24 in multiple tests

with recording industry “golden ears”

• Robustness– Lossy coding to 32 kbps/channel, noise to 35 dB,

±10% speed change, ±4% time scaling, echo, wow & flutter, multichannel mixing, equalization, analog conversion, more

• Efficiency– Detection possible in low cost devices

(including DVD-Audio players and recorders)

Page 6: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Data Payload

• 72-bit Data Payload– 4 CCI bits every 15 seconds of content

– 8 Usage Identifier bits every 15 seconds of content

– 60 Content Identifier bits every 30 seconds of content

CCI (4) Usage ID (8) Content ID (60)

72-bit Verance System Watermark Payload

Page 7: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” CCI Data Field

• C3, C2: Copy Status (CS) bits– [1,0] = One Copy Allowed

– [1,1] = No More Copies

– C2 can be remarked by compliant recorder

• C1: SDMI Upgrade Trigger bit– [0] = Phase I devices handle content according to CS bits

– [1] = Phase I devices reject content, request upgrade

• C0: Reserved for future use– Current devices ignore

CCI (4) Usage ID (8) Content ID (60)

C3 C2 C1 C0

Page 8: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Usage ID Data Field

• U7-U0: Usage Identifier (UID) bits– Reserved for future use

– Currently required to be set to all zeros

– Anticipated to be used to identify release formats (e.g. DVD-Audio, EMD, etc.)

– Potentially useful for applying content protection policies according to media type or release format

CCI (4) Usage ID (8) Content ID (60)

U7 U6 U5 U4 U3 U2 U1 U0

Page 9: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Content ID Data Field

• V59-V0: Content Identifier (CID) bits– Reserved for future use

– Not currently licensed

– Anticipated to be used to identify content/recording uniquely

CCI (4) Usage ID (8) Content ID (60)

V59 V58 V57 V2 V1 V0

Page 10: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Serial Copy Management (DVD-A)

Encrypted,CS = [1,0]

Encrypted,CS = [1,1]

Unencrypted,CS = [1,0]

Unencrypted,CS = [1,1]

Compliant Playback Device (DVD-Audio)

Compliant Recording Device (DVD-Audio)

Encrypted,CS = [1,1]

R

Page 11: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” usage in SDMI Phase I Devices

CS = [1,0] SDMI = 0

CS = [1,1] SDMI = 0

CS = [1,0] SDMI = 1

CS = [1,1] SDMI = 1

Phase I SDMI-Compliant Recording Device

CS = [1,0] SDMI = 0

U N S E C U R E D T R A N S F E R

UPGRADE UPGRADE

Page 12: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Enhancements for SDMI Ph. II

• Existing Verance System system plus: – Enhanced Security Embedding

• Increased security within SDMI usage models

– Enhanced Robustness Watermarking• Improved robustness overall

(e.g. lossy compression to 8 kbps/channel, noise to 10 dB)

– Analog Fragile Watermark• Provides “do-not-copy-if-compressed” state to permit

detection of unauthorized compression

– Remarking• Not supported in Phase I specification• Three remarking options: Master-Quality, Studio-Quality,

Consumer-Quality

– Renewability

• Currently under evaluation by SDMI

Page 13: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Potential Use of “Verance System” for DVD-V

• DVD-Video Playback/Record Control I

– Modified serial copy management protocol • One serial copy over encrypted channel AND one serial

copy over unencrypted channel• Supported by existing “Verance System”

components

Page 14: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Modified Serial Copy Management Protocol

Encrypted,WM CS = [1,0] CGMS = [1,0]

Encrypted,WM CS = [1,1] CGMS = [1,1]

Compliant Playback Device (DVD-Video)

Compliant Recording Device (DVD-Video)

Encrypted,WM CS = [1,1]

CGMS = [1,1]

R

Encrypted,WM CS = [1,0]

CGMS = [1,1]

Encrypted,WM CS = [1,0] CGMS = [1,1]

•Playback control for unencrypted content is supported but not shown

Page 15: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Potential Use of “Verance System” for DVD-V

• DVD-Video Playback/Record Control II

– Standard serial copy management protocol• One serial copy over encrypted channel OR one serial

copy over unencrypted channel• Requires additional technologies (compressed

remarking)

Page 16: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

“Verance System” Serial Copy Management

Encrypted,CS = [1,0]

Encrypted,CS = [1,1]

Unencrypted,CS = [1,0]

Unencrypted,CS = [1,1]

Compliant Playback Device (DVD-V/A)

Compliant Recording Device (DVD-V/A)

Encrypted,CS = [1,1]

Rc R

Note: Rc = Remarking of compressed content

Page 17: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Other Verance Solutions for Video

• Enhanced recording control – Additional bits enable signaling of distribution channel– Remarking prevents serial circumvention

• Transactional marking – DRM architectures (including video on demand and

pay per view systems)– Production environments

• Content usage tracking/metering– Broadcast monitoring– Digital Cinema– Peer-to-peer file sharing networks– Forensic anti-piracy tools

Page 18: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Summary

• Verance audio watermarking enables increased copyright protection

• “Verance System” is:– seeing widespread acceptance and deployment

• DVD-Audio, SDMI Phase I, SDMI Phase II candidate

– expected to be integrated in video products (e.g. DVD-A/V combo products)

– applicable to protection of audiovisual materials– extensible to new rights management architectures

• Verance technology is applicable to many additional rights management applications

Page 19: © 2000 Verance Corporation Verance Audio Watermarking Technologies for Protection of Digital Audio and Video Joseph M. Winograd, Ph.D. Verance Corporation.

© 2000 Verance Corporation Verance

Audio Watermarking Technologies for Protection of Digital Audio and Video

Joseph M. Winograd, Ph.D.VeranceCorporation

Presentation to DVD CPTWG

September 20, 2000