- dbguide.net · 2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated

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Oracle Business Intelligence Roadmap and StrategyHarnam ThandiAPAC BI Domain Leader

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Oracle BI Roadmap and Strategy

• Oracle BI Strategy• An Enterprise Performance Management System

• Roadmap• Pervasive BI and EPM• Advanced Analytics and Visualization• Lowering TCO• Insight to Action

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To:From:

What Customers Want for BI Oracle Business Intelligence Leads these Trends

Pervasive useAnalysts

Real-time, predictive dataHistorical data

Unified infrastructure and prebuilt analytic solutionsAnalytic tools

Insight-driven business process optimizationReporting results

Unified, enterprise viewFragmented view

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• Link strategic goals to operational decisions

• Integrates all management processes

• Deliver consistent, reliable insights to drive action

• Lower costs and reduces system complexity

• Single version of the truth

Oracle’s EPM System Vision Focus on Today and Plan for Tomorrow

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BI is the Analytical Foundation for EPM Oracle Leading in the Confluence of BI and EPM

Link strategies to plans and execution

Monitor financial and operational results against goals, and apply analytics to

Drive enterprise-wide performance improvement

BI• Monitor• Detect• Integrate• Analyze• Calculate• Report• Guide• Model• Visualize• Predict• Alert• Drive Action

EPM

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Oracle’s EPM System Architecture Concepts

EPM Workspace

Fusion Middleware

Business Intelligence Foundation

BI ApplicationsPerformanceManagementApplications

ExcelXML

OLTP & ODS

Systems

SAP, Oracle, Siebel, PeopleSoft

Custom

BusinessProcess

Data WarehouseData Mart

OLAP

Pervasive Information Delivery Layer

Comprehensive Applications

Common Enterprise Information Model

Powerful Analytic Technology

Hot-Pluggable Integration

Any Combination of Data Sources

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Pervasive Information Access Through a Multi-Channel EPM Workspace

EPM WORKSPACE

OLTP & ODSSystems


SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware


BI ApplicationsPerformance Management

Applications

Web AlertsOffice MobileDesktop Search

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Market Leading Performance Management Applications

BI Applications

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


BI ApplicationsPERFORMANCE MANAGEMENT APPLICATIONS

StrategyManagement

BusinessPlanning

ProfitabilityManagement

FinancialReporting &Compliance

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Comprehensive BI Applications

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Performance ManagementApplications Sales Svcs. Mktg. Order

Mgmt.

BI APPLICATIONS

SupplyChain HR FinanceContact

Center

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Travel & Trans Travel

& TransAutoAuto Comms & Media Comms & Media

ComplexMfg

ComplexMfg

Consumer Sector

Consumer Sector EnergyEnergy Financial

Services Financial Services

High Tech High Tech

Insurance& Health

Insurance& Health

Life Sciences

Life Sciences

Public Sector Public Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition Plus

Prebuilt adapters:

SalesService & Contact Center

MarketingOrder

Management & Fulfillment

Supply Chain Financials Human

Resources

Pipeline Analysis

Triangulated Forecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle Time Analysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

Workforce Profile

Turnover Trends

Return on Human Capital

A/R & A/P Analysis

GL / Balance Sheet Analysis

Customer & Product

Profitability

P&L Analysis

Expense Management

Cash Flow Analysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

Employee Expenses

BOM Analysis

Order Linearity

Orders vs. Available

Inventory

Cycle Time Analysis

Backlog Analysis

Fulfillment Status

Customer Receivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty and Attrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

Resolution Rates

Service Rep Effectiveness

Service Cost Analysis

Service Trends

Most Comprehensive Suite of BI Applications

http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp

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DashboardPages

Roles

Performance Measures

Reports based on Multiple Sources

FlexibleView Selectors

Prebuilt Reports with over 5200 metrics

Conditional Navigation

Highlighting

Guided Navigation

Prebuilt BI Applications

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Build from Scratch with Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL and Mapping

DW Design

Define Metrics & Dashboards

Back-end ETL and Mapping

DW Design

Define Metrics & Dashboards

Training / Roll-out

Training / Rollout

Quarters or YearsSource: Patricia Seybold Research, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO Oracle BI Applications

Faster deploymentLower TCOAssured business value

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Highly Scalable BI Foundation

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Applications

BUSINESS INTELLIGENCE FOUNDATION

Essbase BI Server Predictive AnalyticsCommon Enterprise Information Model

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Oracle BI Enterprise Edition Plus Best in Class, Business User Tools

•

Integrated Security, User Management, Personalization•

Multidimensional Calculation and Integration Engine•

Intelligent Request Generation and Optimized Data Access Services

COMMON ENTERPRISE INFORMATION MODEL

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

EPM WORKSPACE

Ad-hoc Analysis

Interactive Dashboards Search Proactive

Detection & AlertsMS Office & Outlook

IntegrationDisconnected & Mobile Analytics

Reporting & Publishing

Desktop Gadgets

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Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility

•

User roles, preferences•

Simplified view•

Logical SQL interface

PRESENTATION LAYER

•

Dimensions•

Hierarchies•

Measures•

Calculations•

Aggregation Rules•

Time Series

SEMANTIC OBJECT LAYER

PHYSICAL LAYER

•

Map Physical Data•

Connections•

Schema

Role-Based Views of the Information Relevant to the User

Consistent Definition of Business Measures, Metrics, Calculations

Model Once, Deploy Everywhere

Across Any Data Sources

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OPEN SQL INTERFACE

ORACLE BI EE PRESENTATION SERVICES

OTHER THIRD PARTY TOOLS

ORACLE BI SERVER

Native RDBMS• Oracle• SQL Server• DB2• TeradataODBC

Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW• Essbase

Other• XML,• Excel• Text

• Simplified Business View• Unified Metadata• Intelligent Caching• Advanced Calculations• Aggregate Navigation & Creation• Federated Query and Integration • Optimized SQL / Function Shipping

Oracle BI Server Simplified, Powerful, Intelligence Across Sources

Oracle BI and EPM and 3rd party tools

Simplified business model view

Advanced calculation and integration

engine

Optimized data access

Across any combination of relational, OLAP, other

sources

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Proven Scalability and Flexibility Oracle BI EE Designed for Scale and Performance

• Optimized Native SQL• Function shipping• Parallel processing• Aggregate navigation

• Clustering• Intelligent caching• Connection pooling• Datamart automation

4,500 users 50,00012+ Terabytes

7,500+ users14+ TerabytesTeradata, DB2, SQL Server

20,000 users 55,000

20,000 users 40,000+7,000+ US users 12,0006,500 disconnected

14,500 users

7,000 users, over 90% of employees

10,000+ users15 Terabytes

40,000 users worldwide6 Terabytes

Over 1 million users15 Terabytes

http://www.astrazeneca.com/ncm.aspx

http://www.bt.com/index.jsp?BV_SessionID=@@@@0465278720.1086302531@@@@&BV_EngineID=cccjadcljfhiihecflgcefkdffndfnn.0&obsOID=30777&obsPage=/index.jsp&vStore=1128&obsType=LINK&obsNoSee=true

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Oracle’s Hyperion Essbase OLAP Server Speed-of-Thought Analytics

• Superior Tools for the Business User• Broadest Analytic Functionality• “Speed-of-Thought” Response

Richest Business

User Experience

• Superior Calculation Power• Comprehensive Library of Functions• Extensive Financial and Time Intelligence

• Optimized Storage• Enterprise-scale Forward Looking Applications• Premium Performance

Most Highly Advanced

Calculation Engine

Best Custom Analytic

Environment

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Oracle KerberosiPlanetMSFT ADNovellCustom Others...

Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers...

Any JSR 168 Portal Oracle Data Mining, SPSS, SAS

Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards…

Excel, Outlook,Lotus Notes...

Oracle Enterprise Performance Management SystemOracle Business Intelligence Foundation

PORTALS DATA MINING APPLICATIONS DESKTOP TOOLS

SECURITY DATA ACCESS DATA INTEGRATION

Hot-Pluggable with Existing IT Investments

Oracle RDBMSOracle OLAP OptionMicrosoft SQL ServerMicrosoft Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text

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EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP



Applications

SOA

FUSION MIDDLEWARE

DataQuality

DataIntegration MDM Identity

ManagementContent

ManagementBusiness Process

Management

Leverages Fusion Middleware

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Oracle BI Roadmap Drivers

• Provide integrated EPM System• Protect, Extend, Evolve customers’ existing

investments• Enable pervasive BI• Innovate in all areas of BI• Remain standards-based and Hot-Pluggable• Evolve to unified BI Foundation

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OBI + Hyperion Integration ReleasesHyperion EPM

9.3.1Hyperion EPM

9.5Major releaseOracle integrationCalc ManagerEssbase StudioProfitability Mgmt

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

OBI EE 11g

Major releaseHyperion integrationAction FrameworkAdvanced Visualization

OBI EE 10.1.3.3.2

Essbaseintegration

OBI EE 10.1.3.3

OBI EE 11g+

MajorIntegrationRelease

IR-EssbaseintegrationOracle BrandingOracle integration

SmartSpace SmartView Office 2007

Hyperion EPM 9.3.1.X

Hyperion EPM 9.5.1

SimultaneousLocalizationRelease

Available Now

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Oracle Commitment to Hyperion Customers Enhance Value of Existing Investments

• Protect• Hyperion Products will follow standard Oracle Lifetime

Support Policies

• Extend• Continued Investment in Hyperion Products and further

integration with Oracle Products

• Evolve• Deliver the industry’s first Complete and Integrated Enterprise

Performance Management System

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One Solution for Enterprise BI Comprehensive Reporting, Analysis, Dashboards

Oracle BI Suite

Enterprise Edition

Plus

Hyperion BIInteractive Reporting Production Reporting Financial Reporting Web Analysis

Oracle BI Suite Enterprise Edition

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• Single sign on• Process integration with Planning

and HFM • User interface filtered

by security• Tabbed view of content• One place for applications,

reporting and administrative content

EPM Workspace Integrates Management Processes into a Common Environment

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OBI EE Dashboards in EPM Workspace

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The first personalized information delivery solution for BI and EPM that uses desktop gadgets

Oracle EPM Smart Space Always-on Desktop EPM Information Delivery

• Always on• Personalized• Desktop Gadgets• Collaboration

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BI Search Google One Box and Oracle Secure Enterprise Search

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OBI EE Personalized Start Page

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Standalone Interactive Dashboards

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BI in a Portal via JSR-168/WSRP

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BI Integrated with EBS

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BI Embedded within PeopleSoft Portal

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BI Embedded Directly in Siebel Applications Pervasive Deployment

Within a Siebel dashboard view

Contextually, within a Siebel

transactional view

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Oracle BI Microsoft Office Integration Native integration with Office 2007

EXCEL-BASED DASHBOARDS

NATIVE POWERPOINT CHARTS

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Smart View Key Features Summary Continued Investment in Smart View

• Personalized Office analytics

• Report Designer

• OBI EE as a data source

• Word and PPT table/report authoring

Copyright © 2006, Hyperion. All rights reserved.

41Copyright © 2007, Oracle. All rights reserved.

• Gauges, Charts, Slider control• Part of Dashboard section• Based on Beatware technology

Enhanced Visualization for IR Continued investment in Interactive Reporting

e.g. Single Traffic Light

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Financial Reporting Annotations Continued Investment in Financial Reporting

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Advanced BI Visualization Specialized Data Visualization

GeographicVisualization Density-based

Visualization

Multi-FactorAnalysis

Clustering, Categorization, Trend Analysis

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Oracle’s Hyperion Visual Explorer Real-Time Interactive Visualization

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Spatial data• OBI EE Dashboards

and Answers • Variety of mapping

visualizations • Interactive map

controls • Multiple layers• Global digital map

data provided by NAVTEQ

Spatial data• OBI EE Dashboards

and Answers• Variety of mapping

visualizations• Interactive map

controls• Multiple layers• Global digital map

data provided by NAVTEQ

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OBIEE Answers OLAP-style Query Expose power of Essbase

• OLAP-style query building with member selection

• Calculated members• Custom aggregates• Ragged and skip-level hierarchies• Hierarchical calculations• Function extensibility• Uniformly applies to dimensional and

relational sources

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OBIEE OLAP-Style Query• Member Selection• Calculated Members• Hierarchical

Calculations • Custom Aggregates• For both OLAP and

Relational Sources

OBIEE OLAP-Style Query• Member Selection• Calculated Members• Hierarchical

Calculations• Custom Aggregates• For both OLAP and

Relational Sources

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Oracle RTD Server

Business Processes

Enterprise Information Model

Real-time Business Rules & Self-Learning Predictive Models

Inputs

Process data & context

Process decision point & feedback

Process learns and continuously optimizes in real-time based on closed loop information

Analytic decisions are taken for each interaction

RTD decisions based on rules and predictive models

RTD optimizes across conflicting business process goals

Process leverages common data model of real-time and historical data

Decisions based on facts, context, analytic insights

Real-Time Decisions Self-Adaptive Analytics Enables Adaptive Business Processes

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Action Links – “Insight to Action”

Integration with Oracle Applications Extends BI Value. Lowers TCO.

Seamless navigation from analytical information to transactional detail

Integrated Security

ObjectSecurity

UserSecurity

Data Security

One login. Right content for each user.

Integrated WorkflowIntelligence-driven business processes

BPEL, ESB Oracle BI

Integrated with Planning and EPMSView actual performance “in context”

with budgets and plans

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OBI EE Data Mart Automation Performance Acceleration via Aggregate Wizard

• BI Server leverages summary data whenever possible to answer any given query• A sound aggregation strategy can transparently improve end-

user query performance by many orders of magnitude

• Aggregate Persistence for relational sources introduced in Oracle BI EE 10.1.3.2• Automatically defines, populates and maps metadata to

system generated aggregate star schemas• Extremely low TCO

• Essbase and Oracle OLAP cube generation to be added

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Guided Analytic Workflows Best Practice Analysis

Business Objectives /

Issues

GainInsights

Take Action Target Efforts to reduce the inventory

Is Inventory Balancestrending up?

Is Inventory Turns on target??

Reduce Inventory

Drill to D

etail

What are Top 10 Products By Inventory Value?

What is the Sales Trend for these products

Drill to Inventory Location Details

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Navigate from Analytical to Operational Insight to Action via Action Links

• Seamless navigation from analytical information to transactional detail while maintaining context

• Works with Oracle EBS, Siebel CRM, PeopleSoft

Action Links

5656

OBI EE Action Framework Invoke Actions Directly from BI Tools

• Invoke Business Process (BPEL)• Send Message (EMS)• Post Event (ESB)• Navigate to BI Content • Navigate to Analytic App Views • Navigate to Web Content• Execute Java Method• Execute Siebel Workflow• Invoke a Delivers iBot• Deliver BI Content• Deliver Web Content• Invoke Web Service

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Summary

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Leadership Product Strategy

• Industry’s First Complete & Integrated End-to-End Enterprise Performance Management System• Comprehensive Applications• Common Enterprise Information Model• Pervasive Information Delivery Layer• Powerful Analytic Technology

• Oracle is Defining and Driving the Competitive Agenda• Competitors attempting to respond to Oracle’s Strategy• Competitor revenue declines vs. Oracle’s strong growth

• Substantial Change in Oracle’s Position in 18 Months

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Oracle Positioned in Leaders Quadrants

Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. are part larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 1Q07” by Kurt Schlegel, Bill Hostmann, and Andreas Bitterer, 26 January 2007Gartner, Inc., “Magic Quadrant for CPM Suites, 2006 “ by Nigel Rayner, 1 December 2006Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2007” by Donald Feinberg and Mark A. Beyer, 10 October 2007

Magic Quadrant for Business Intelligence

Platforms, 1Q07

Magic Quadrant for CPM Suites, 2007

Magic Quadrant for Data Warehouse Database

Management Systems, 2007

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Questions?

- dbguide.net · 2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated

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