ZEEF Curated Advertising (MARCOM2014

Information overload

MarCom Presentation 2014

Filter failure & Mistrust● Online mistrust● Algorithms’ filter failure ● Search results are influenced by Search Engine Marketing (SEM)

“It's Not Information Overload. It's Filter Failure” Clay Shirky

Solution: Filter

● Find● Filter● Categorise● Give meaning● Share

Content curation

Content Curation

Add a human filter

Search for Links

Import from Website

ZEEF Widget

Why people curate on ZEEF?● Authority ● Increase online presence● Share your knowledge● Easy, fast and less effort than blogging● Earn commission

ZEEF versus Startpagina

Feature ZEEF.com Startpagina.nl

Multiple curators Yes No

Affiliate model Yes No

Widgets Yes No

ZEEF.com frido.van.driem@zeef.com

+31 (0) 623 95 01 58

Marketing