Zee International Haldirams

Zee International and Haldiram’s

Zee Edge

• Big subscriber Base.• Largest Network of channel for South Asian in USA and UK.

– Zee TV,Zee Cinema,Zee Punjabi and Zee Gujarati• Reaching to all possible communities with variety of

channels in both markets.• Many fold options and medium of advertising under one

umbrella – TV, Print and Web.• Dedicated beam, programmed as per local time band.• Zee Cinema has biggest library of 4500 movies both

regional and Hindi.• Programming with News Slot from India.

Zee International

Options of Advertising

• Television

• Print

• Website

• Ground Events

Platforms

• To be present on all the Platform of Advertising in a bigger way on Zee Network.

– TV – All Channels in Americas, Europe, Middle East and A-Pac.

– Print – Zee Magazine – Middle East and Europe– Web – Zee Website – All countries

For Bigger Picture and interaction of and on the Brand..– Ground Event in Europe, Americas, A-Pac and

Middle East.– Words of Association from Celebrity/s.

Advertising Options

TV•Zee TV•Zee Cinema•Zee Punjabi•Zee Guajarati•Zee Music

Print•Adv in Magazine•Pamphlets

Web•Zee Website•E-Mailers to Subscribers

•Spot Buy•Sponsorship•Fillers•Vignette

•Cover Page•Inside•Back/inside•Mid Page•Pamphlets Inserted in Mag

•Banners Adv•Links•Pop-ups•Contest

•Frequency/Day/Channel•Sponsorship for 52 weeks•Songs/Movies/Wishes

•Number of Insertion/s •Home page Banner•Inside Banners on Individual channels•Link of Galaxy•Pop-up with Zee Website•Contest based on Product integrants

• Top 10 Prime Program on Zee International– Sa Re Ga Ma Pa – Little Champs– Dulhan– Saat Phere– Betiyaan– Hindi Movies – Saturday and Sundays– Khana Khazana– Kasamh Se– Aladdin– News – Hindi, Guajarati and Punjabi– Maayka

Television

Zee Cinema Prime Property– Prime Properties on Zee Cinema in USA, UK.– Superhit of the week-New Movies/Blockbuster– Twin Treat-Back to Back Movies of same actor– Retro Reel-Old classic movies.

Alpha Etc Punjabi Prime Property– Prime Properties are – Gurbaani Live from Golden Temple.– Pardesiya Wich Punjabi- based on people settled and doing great in US

& UK.– Pulkhari – cookery and cultural based show.– Kuch Pal Tere Naam – Interviews of Punjabi celebrities in India.– Alpha Gaddi – Musical Program.

Alpha Gujarati Prime Property– Prime Properties are – Aapni Rasoi on the lines of Khana Khazana – Gujarati recipe’s.– Apni kitty – Women based program.– Amane Samne – Interviews and discussion of personality.– Zee Samachar – News , current affair program etc.

Television..

Print

• Europe – (Zee Bollywood) One and only one magazine which reaches to 100 Thousand people, who have dedicated readers.– Please note that Zee magazine is the only subscribed

South Asian magazine in UK.– 3 Ads in one subscription – Will get high attention and

client can give more information to the readers and cover all distribution center info also.

– Magazines comes only once in three months.

• Middle East - (Zee Bollywood) magazine which reaches to about 10,000 subscribers and is available at Hotels, Event Venues etc.

• Dedicated visitors who visit website to look for schedule, program synopsis etc.

• Website will lead the visitor’s to Haldiram’s homepage for more product knowledge other details and ultimately the serious one will end up buying the product.

Web

The Plan

TV•Zee TV•Zee Cinema•Zee Punjabi•Zee Gujrati

Print•Adv in Magazine

Web•Zee Website•E-Mailers to 2,50,000 Subscribers

•Spot Buy•Sponsorship•Fillers•Vignette

•Cover Page•Inside•Back

•Banners Adv•Contest

• 4-5 Spots/Day/Channel• Associate Sponsorship of Top 1 Prog – 52 weeks•Songs/Movies/Wishes

•Number of Insertion/s - 3 •Home page Banner•Contest

Deliverables EUROPE• Sponsorships- TV

– Associate of one prime time property on Zee TV - Dulhan for 52 weeks.

– Associate of one prime time property on Zee Cinema – Cine max for 13 weeks.

– Associate of two prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks

• Fillers-Cooking Tips– Fillers provide frequency and will create recall- 20 fillers

in a month on ROS basis.– Festival Wishes “ Wish your Loved ones in India”.

Communication Plan – The 360o

Communication Plan – The 360o

DELIVERABLES – Print, Web and GroundPRINT

– Pamphlets – Insertion charges of Rs. 5 per pamphlet, Total Zee Subscription 250 thousand people.

– Full page Advertisement in Zee magazine at cost of Rs 5,20,000/-. Magazine circulation 100 Thousand people.

– Please note that Zee magazine is the only subscribed South Asian magazine in UK.

GROUND / EVENTS– Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall

participation of 12 sqmts. – On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships.– Zee Cine Awards

WEB– Banner on website for 3 months during festive season– Email Shoots during festival season / launch of new product

Deliverables Americas• Sponsorships- TV

– Associate of one prime time property on Zee TV - Dulhan for 52 weeks.

– Associate of one prime time property on Zee Cinema – Click the Flick for 13 weeks.

– Associate of one prime time property on Zee Alpha Punjabi – Perdesia wich punjabi for 4 weeks

• Fillers-Cooking Tips– Fillers provide frequency and will create recall- 20 fillers

in a month on ROS basis for three months.– Festival Wishes “ Wish your Loved ones in India”.

Communication Plan – The 360o

Communication Plan – The 360o

DELIVERABLES – Web and GroundGROUND / EVENTS

– Zee Carnival’2009 – Feature Sponsorship of Cookery Theater OR stall participation of 12 sqmts.

– On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships.– Zee Cine Awards

WEB– Banner on website for 3 months during festive season– Movie contest during festival season

Deliverables Middle EastFillers-Cooking Tips

– Fillers provide frequency and will create recall- 20 fillers in a month on ROS basis.

– Festival Wishes “ Wish your Loved ones in India”.PRINT

– Full page Advertisement in Zee magazine at cost of Rs.5,20,000/-. Magazine circulation 100 Thousand people.

GROUND / EVENTS– On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships.– Zee Cine Awards

Communication Plan – The 360o

Deliverables A-Pac

TV and Web– Contest around the product launch.

PRINT– Full page Advertisement in Zee Fix Point Chart which reaches

to all it subscriber.GROUND / EVENTS

– Zee Carnival’2008• Stall Participation• Cookery Theater Sponsorship.

– On – Air Sponsorship of Ground Events – Both On-air and Ground Sponsorships.– Zee Cine Awards

Communication Plan – The 360o

• As there are about 10-12 Competitive brands already advertising currently on Zee Network in USA & UK there is a need to promote heavily.

• Edge over me-too products.• Covering larger number of target audience thru TV, Print, Web and

Ground.• High visibility and recall of the brand thought the campaign period

by being available on all platform of Zee, at a time by any brand on Network.

• All time-bands need to be covered by spreading the spots in both evening and morning.

• Gujarati & Punjabi channels will provide unique viewers.• Cinema will provide weekend audiences

WHY..

Activity Chart-EUROPE

Country EUROPE      

Channel Zee TVZee Cinema Zee Music

Zee Punjabi

Option Associate Sponsorship - Package

Year 2008-2008 2008-2008 2008-2008 2008-2008

Period of Activity Apr to Mar Apr to Mar Apr to Mar Apr to Mar

Asst. Spon Weeks 52 13 4 4

Effective Rate billing 1600 1200 800 800

Total Seconds 24000 6000 4000 4000

Total Billing 3840000 720000 320000 320000

FCT Bifurcation 60% in prime time and 40% in off-prime time

Flow of Events EUROPECookery Fillers      

Option 5 seconds    

Frequency 20 times in a month for three months

Rate / 5 seconds Rs. 800/-    

Cost for Three months 720000    

Web      

Banners for one three months Rs. 5,00,000/-  

on home page      

E mail shoot to 2,500,000 subs Rs. 3,00,000/-    

Print Add      

One Full page insertion Rs. 3,50,000/-    

Pamphlets Rs. 2,50,000/-    

Activity Chart-AMERICAS

Country AMERICAS    

Channel Zee TV Zee Punjabi Zee Cinema

Option Associate Sponsorship - Package

Year 2008-2009 2008-2009 2008-2009

Period of Activity Apr to Mar Apr to Mar Apr to Mar

Asst. Spon. Weeks 52 8 13

Effective Rate billing 1600 1000 1200

Total Seconds 28000 4000 6000

Total Billing 4480000 400000 720000

FCT Bifurcation 60% in prime time and 40% in off-prime time

Flow of Events - AMERICAS

Cookery Fillers      

Option 5 seconds    

Frequency 20 times in a month for three months

Rate / 5 seconds Rs 800/-    

Cost for Three months 720000    

Web      

Banners for one three months Rs5,00,000/    

on home page      

Activity Chart-MIDDLE EASTCountry MIDDLE EAST      

Channel Zee TV      

Option Associate Sponsorship - Package      

Year 2008-2008      

Period of Activity Apr to Mar      

Asst. Spon Weeks 8      

Effective Rate billing 1600      

Total Seconds 3500      

Total Billing 560000      

FCT Bifurcation 60% in prime time and 40% in off-prime time

Cookery Fillers        

Option 5 seconds      

Frequency 20 times in a month for three months

Rate / 5 seconds Rs 800/-      

Cost for Three months 720000      

Print Add        

One Full page insertion Rs 5,20,000/-      

Pamphlets Rs 2,50,000/-      

Activity Chart-A-PAC

Advertising Cost Rs 5,00,000/-    

Contest      

One month contest on Cookery articles / Haldiram’s ready to eat product

Contest is promoted on Zee TV A-Pac.    

Web      

Banner on Website for three months on home page  

Web mail shoot to subs - 1,00,000      

Print Add      

One Full page insertion in Zee Guide    

THANK YOU