ZBiz 2011 Social Media Predictions Revised

10 Social Media Predictions For 2011Zach Johnson

www.ZBizInc.com

Outline• Personal Background and Experience

• Predicting the future of Social Media

• Advertising Trends

• Talent, Patents, Products and Opportunities

• Case Studies

• 10 Social Media Trends

• Questions

My Personal Story

•Graduated from Fermanian Business School in 2008

•Financial Advisor (Short lived.... don’t do it)

•Head Coach @ TrafficGeyser.com

•Started ZBiz May 2009

How Do We Know The Future Of Social Media?

•Advertising Trends

•Usage & Open Rates

•Recruiting Of Talent

•Patents

•Press Releases

What is Social Media?

• http://www.youtube.com/watch?v=T-wYeTHQCh4

Advertising Trends

Advertising Trends

•http://www.ft.com/cms/s/2/891e2946-796b-11df-b063-00144feabdc0.html?ftcamp=rss

Advertising Trends

Usage & Open Rates

•Email Open Rates Are Dropping

Usage & Open Rates

•Social Messaging Email May Have Higher Open Rates Than Traditional Email

•Linked In Messages - 35%

•Facebook, Twitter, YouTube - unknown?

Usage & Open Rates

•97% Open Rates on SMS

• Iphone is only 4% of mobile market

•SmartPhones are only 18% of mobile market.

•Source: Adweek

Recruiting of Talent

• Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.

Recruiting of Talent

• What is Facebook up to? Let’s look at some dull patent filings for some hints!

Patents

• http://patft.uspto.gov/

Patents

• http://patft.uspto.gov/

Patents

• http://patft.uspto.gov/

Press & Product Releases•Facebook F8 Conference is a conference where

Facebook reveals new technology to Facebook Platform developers.

•Examples: Facebook Connect & Facbook Titan (http://www.facebook.com/sitetour/connect.php)

What Opportunity Does This Present?

•Facebook Ads are better than Google’s

•Fan Pages & Likes are your new distribution channel

•Social Influencers become a huge part of social marketing

What Opportunity Does This Present?

•Become more relevant to your prospects

• Instant/ mobile is the future of social media

•Opportunity For Cost Per Lead May Reduce Dramatically

•New Demographic Data Available

Case Study: CMO Of Kodak• Increase engagement

•Build personal brand

•Content creation map & calendar

•Facebook app dev. consulting

•Segmentation Of Audience

Case Study: Mind Movies

•15,000 Likes in 30 days

•Alex rank of 870

•1.5 million in revenue

•5,000 Facebook SHARES

•250,000 email opt ins

10 Social Media Predictions for 2011

• Facebook Instant Personalization of everything

• Social newsfeed algorithms & patents become more complex

• Facebook Connect Replaces Email Opt InMother ZachinaFamed Fortune

Teller

10 Social Media Predictions for 2011

• Social Banner Retargeting

• Influencer marketing becomes more important

• Social CRM Integration

10 Social Media Predictions for 2011

• Privacy expectations will continue to lower

• Social media measurement & analytics

• Facebook & SMS integration

• More couples meet through Mafia Wars and get married

10 Social Media Predictions for 2011

10 Social Media Predictions for 2011

Questions?