Transcript
By: Emily Wiesman
Background
What makes Zara different?Unique, innovative business plan.Focus on product, NOT marketing.
Campaign
• Focus: Holiday Sales Drive– Attractive
storefronts– Charitable
donations incentives
– Holiday gift guide– Easy online
purchasing
Target Audience
• Larger cities • Trendsetters• Younger Families
(25-45)– Men, women, and
children
Tactics/Budget
• 0.3% of profit compared to 3% like most retailers
• Google Adwords– Keywords:
• Fashion• Trends• Holiday Shopping• Style• Fast Fashion
The Zara Difference
Technology
Why this works
top related