Zalando Presskit
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P r e s s K i t
F a c t s & F i g u r e s
Founders: David Schneider, Robert GentzMembers of the management board: David Schneider, Robert Gentz, Rubin RitterChairperson of the Supervisory Board: Cristina Stenbeck Founded: October 2008Headquarters: Berlin Type of company: SENumber of brands online: Over 1,500Number of products online: Over 150,000 (current collections)Markets: 15 – Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxemburg, the Netherlands, Norway, Poland, Sweden, Switzerland, Spain, the United Kingdom.Fulfillment centers: Brieselang (2011), Erfurt (2012), Mönchengladbach (2014)Listing: Prime Standard of the Frankfurt Stock Exchange
a b o u t z a l a n d o
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles, including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value propositionto both our customers and fashion brand partners.
Zalando’s shops attract over 135 million visits per month. In the second quarter of 2015, around 57 percent of traffic came from mobile devices, resulting in close to 16.4 million active customers by the end of the quarter.
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A list of current investors and ownership stakes:
i n v e s t o r s
r e v e n u e g r o w t h
EUR, in millions
2011
509.9
2012
1158.7
2010 2014
2214.0
2013
18001768.0
154. 0
Ownership
Verdere S.À.R.L. (Kinnevik) 3 1 . 7 8 p e r c e n t
Global Founders GmbH 1 1 . 1 8 p e r c e n t
Anders Holch Povlsen 9 . 3 5 p e r c e n t
Tengelmann Verwaltungs- und Beteiligungs GmbH 4 . 9 9 p e r c e n t
Baillie Gifford & CO 3 . 0 5 p e r c e n t
Founders 3 . 7 1 p e r c e n t
Public Free Float 3 5 . 9 4 p e r c e n t
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H E L S I N K I T EC H H U B
B E R LI N H E A D Q UA R T E R S A N D O U T L E T
PA R I SB U Y I N G O FF I C E
DU B LI NT EC H H U B
Z A L A N D O L O C AT I O N S - G E R M A N Y & E U R O P EL A S T U PDAT E : S E P T E M B E R 2 015
B E R LI N H E A D Q UA R T E R S A N D O U T L E T
E R FU RT FU L F I L L M E N T C E N T E R
DO RTM U N D T EC H H U B
M Ö N CH E N G L A D BACHFU L F I L L M E N T C E N T E R
FR A N K FU RT O U T L E T
B RI E S E L A N GFU L F I L L M E N T C E N T E R
Zalando’s headquarters are based in Berlin. At the end of December 2012 Zalando opened its first fulfillment center in Erfurt. With a logistics area of 125,000m² it is ‘Europe’s largest wardrobe’. In October 2012 construction began on a second custom-designed fulfillment center in Mönchengladbach which started operations at the beginning of 2014.
l o c at i o n s
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Within seven years, Zalando has managed to establish itself in 15 European countries.
e x P a n s i o n
Online since 2009Austria
Online since 2010Netherlands, France
Online since 2012Sweden, Belgium, Spain, Denmark, Finland, Poland,Norway
Online since 2013Luxemburg
Online since 2008Germany
Online since 2011Italy, United Kingdom, Switzerland
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r e ta i l
Zalando’s online store broke away from the boundaries constraining traditional stores and mail-order retailers, offering a broad and attractive selection of products with the added benefits of simple payment, delivery and customer care processes and unlimited opening hours. In its early years, Zalando’s commercials quickly raised awareness for the store’s offering, pushing Zalando’s aided brand recognition in Germany close to the 90 percent mark. Our efficient processes tailored to fashion and shoe retailing help to cement Zalando’s positioning as a German fashion retailer with a passion for technology. For all its progress and achievements, the e-commerce sector is still in an early phase of its development. The sector will continue to grow and shape shopping behavior over the coming years. Our continuous investments in our infrastructure, our tech platform and our processes provide Zalando with a sound base to move further.
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M ö n c h e n g l a d b a c h F u l F i l l M e n t c e n t e r
e r F u r t F u l F i l l M e n t c e n t e r
b r i e s e l a n g F u l F i l l M e n t c e n t e r
Construction began: Autumn 2012In operation since: Beginning of 2014Total area: Began with 75,000 m2, with an additional 50,000 m² to be addedDispatch: Several thousand packages per dayJobs: over 1,500 employees
Construction began: Autumn 2011In operation since: Summer 2012Total area: 125,000 m2
Dispatch: Tens of thousands of packages per dayJobs: over 2,600 employees
In operation since: Summer 2011Total area: 25,000 m²Dispatch: Several thousand packages per dayJobs: around 1,200 employees
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F a s h i o n
Our fashion buyers tour the world’s fashion metropolises and international fairs to track down the latest trends. Zalando is both a platform for established brands and a slingshot into the European market for young, local brands. At our headquarters in Berlin, we offer young designers access to Zalando’s fashion know-how and an opportunity to develop their own brands.
Our customers expect an assortment covering the latest trends and tailored to their individual preferences. For them and for us, shopping is an emotional experience. That’s why we continue to look for ways to make it easier for our customers to discover new favorites on our platform. With new search and screening functions, assistance tools and our inspirational section we offer all our customers the right service to suit their particular needs.
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t e c h n o l o g y
When Zalando went live in 2008, the store used a standard operating system that served its purpose, but had its limits for fashion lovers. A proprietary platform was needed to offer customers and fashion brands the product presentations they expected while keeping up with fast-changing assortments and the company’s growth. Today, this platform forms the heart of Zalando and covers everything from store operations to fulfillment and purchasing software. Zalando’s technology department has become one of the company’s driving forces.
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z a l a n d o a s a n e M P l o y e r
Zalando SE is probably the youngest company of its size in Germany, with an average age of just 30 years. The entire group is made up of more than 9,000 employees in Germany, about 3,800 of them in Berlin.
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t v s P o t s
Zalando is not just a hit online. The company’s ads are known for their over the top, tongue-in cheek sense of humour, which is one of the main reasons why Zalando has reached cult status and gained 88% aided brand awareness (in the markets we launched before 2012) so rapidly.
May 2010 marked the beginning of the Zalando TV ad cult – the ‘Warning’ ad was a brave way to rouse curiosity, warning customers instead of trying to convince them. “Please, never let your wife, girlfriend or sister discover Zalando!”
“ w a r n i n g ”
“ K o M M u n e ”
The ‘Commune’ ad appeared in late 2010 to mark the start of that year’s Autumn/Winter season. A group of long haired hippies are interrupted during their discussion about unnecessary online consumption by a Zalando delivery man. Their newest female devotee had given into the online menace and ordered heels.
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‘Bank Robbery’ saw a swarm of women charging the robbers in their local bank when Zalando packages are delivered. This was the first ad to concentrate mainly on the company’s clothing range. The campaign was awarded the Effie advertising award.
As Zalando’s range continued to grow, men also started to catch online shopping fever – ‘Zalando Sports’ is launched and provides sports fans with everything they could ever need or want.
“ b a n K r o b b e r y ”
“ z a l a n d o s P o r t s ”
The ‘Camping’ ad really secured Zalando’s image as a humorous and cheeky brand. Alongside the usual tongue-in-cheek storyline, the ad also gave customers the naked truth about the company’s huge range and great service.
“ c a M P i n g ”
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The Zalando Virus has broken out! The focus of this advert is the comprehensive fashion range available in the online shop. The message is clear: young or old, sooner or later the Zalando fashion virus will infect everyone!
Zalando provides some religious guidance to rid us of the shopping demon! The tongue-in-cheek ad ‘Redemption’ depicts a customer who has been possessed by the Zalando shopping experience.
“ v i r u s ”
“ r e d e M P t i o n ”
‘Game Show’ concentrated on the joy Zalando brings to their customers, as a Zalando delivery man correctly guesses which shoes produce which squeal of joy.
“ g a M e s h o w ”
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The ad ‘Fashion Fountain’ gets us in the mood for summer and shows that nothing can hold back Europe’s largest online shop for shoes and fashion, not even when the internet is cut off. With a focus on the wide range of fashion in fresh colours – the new season is off to a fun start!
With the TV spot ‘Real Men’ Zalando presents their first fashion spot which is directed entirely to men. Finally the question is being answered on how men react when getting their Zalando package delivered. While women as generally known express their fashion joy with a scream, the new spot shows in a humorous way how real men expose their pleasure silently.
“ F a s h i o n F o n t a i n ”
“ r e a l M e n ”
Zalando’s first Christmas ad, ‘The Battle for Christmas’ is a humorous take on the ultimate race to deliver presents – between Father Christmas and the Zalando delivery man.
“ t h e b a t t l e F o r c h r i s t M a s ”
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The battle between the delivery man and Father Christmas continues in the TV advertisement ‘Schnee von gestern’. In last year’s ‘The Battle for Christmas’ the delivery man was victorious because he delivered faster. This time Father Christmas has discovered the many benefits Zalando has to offer, allowing him to get one up on his competition.
“ s c h n e e v o n g e s t e r n ”
With the 12th TV commercial called “Fashion Control”, Zalando continues its self-ironic humor and communicates the brand message: Zalando makes you happy and fulfills fashion desires. From trendy to premium, from sporty to elegant - the people in the spot wear the right outfit and feel comfortable. They are then prepared for every fun - like for a spontaneous fashion show during a traffic stop.
“ F a s h i o n c o n t r o l”
Aired in Spring 2014, ‘Love at first sight’ shows how inspiring and fun fashion can be. As four women walk through the streets, men instantly fall in love with them. Their on-trend outfits and their positive attitudes play a huge role in this phenomenon.
“ l o v e a t F i r s t s i g h t ”
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The second TV campaign aimed at men focuses on the convenience of online shopping and the extensive range of mens’ products available at Zalando. The ad features the ‘Zalando man’: he’s always wearing the right outfit and can tackle all kinds of problems with humour, intelligence and without getting carried away.
Zalando is launching into the 2014 Fall/Winter season with two new TV ads and is encouraging women all over Europe to express their own style. The ads depict breaking loose from the rules of fashion and the euphoria of fashion freedom; they present the new Zalando: more personality, more fashion, more fun.
“ s h o P P i n g l i K e a M a n ”
“ F r e e y o u r F a s h i o n ”
“Are you ready?“ is the essential question that lies behind the Spring/Summer collection of 2015. The Zalando campaign marks the beginning of a new direction. The spot works with a reduced setup which primarily transports emotions and shows rituals of the “getting ready” process.
“ a r e y o u r e a d y ”
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2 0 0 8
o c t o b e r
2 0 0 9
s e P t e M b e r
2 0 1 0
F e b r u a r y
a P r i l
s e P t e M b e r
d e c e M b e r
2 0 11
M a r c h
M a y
j u ly
d e c e M b e r
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M a y
j u ly
d e c e M b e r
Foundation of the company
Zalando develops its first TV advertisement
Zalando expands its assortment to include apparel
The Zalando Lounge is launched in Germany
Launch of our own shop platform
First creation of a private label
The first Zalando Magazine is launched
First international launch of Zalando Lounge in France, 5 countries to follow
First self-operated fulfillment center in Brieselang
Launch of partner program in Germany
Designer cooperation with Kaviar Gauche
A new Technology Team starts working in Dortmund
Opening of the first custom-designed fulfillment center in Erfurt
Launch of the first smartphone app in Germany
Zalando reaches break-even in the core region Germany, Austria and Switzerland
o u r s u c c e s s s t o r y
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M a y
j u ly
d e c e M b e r
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j a n u a r y M a r c h
M a y
s u M M e r
o c t o b e r
d e c e M b e r
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M a r c h
a P r i l
M a y
j u n e
The 2,000th employee is hired in Erfurt
More than one million downloads of the app in Germany
Beginning of operations in the second custom-designed logistics center in Mönchengladbach
Zalando becomes a German stock corporation (AG)
Launch of the iPad app in Germany Designer collaboration with Eleonora Carisi
After Germany, Austria, the Netherlands and France, the partner program islaunched in Italy
Zalando becomes an European stock corporation (SE)
International apps are rolled out
Zalando goes public and lists in the Prime Standard of the Frankfurt Stock Exchange
The Zalando share is included in the SDAX
Zalando had a very successful year 2014 and publishes the first annual report “The Zalando Code”
Opening of Zalando’s first international technology hub in Dublin
Zalando launches the styling platform ZALON
The Zalando share is included in the MDAX
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i n t e r n at i o n a l a w a r d s
2 0 1 5
German Stevie AwardsSilber: Silver: Company of the year
Swiss E-Commerce Award1st Place: B2C Fashion & Accessories1st Place: Mobile Commerce 2nd Place: Swiss E-Commerce ChampionSpecial Award: SHEcommerce
Digital Communication AwardBest Product Campaign, Topshop #WhereverYouAre
Germanys Best Online-Shops Categories: Fashion Online Only and Shoes
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Internet World Business Shop-Award (Germany) Best Online Pure Player
e-Commerce Polska Award (Poland)Category: Overcoming distrust
NetComm Ecommerce Awards (Italy)Best Pure Player
Webshop Award Belgium Categories: Baby & Child, Women, Men, Shoes, Accessories and Fashion
TW Forum Award (Germany)
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Stevie Awards People’s Choice Stevie Award for Best Customer Service (Retail)
Swiss E-Commerce Award 1st Place: Swiss E-Commerce Champion1st Place: B2C Fashion & Accessories
BeCommerce Awards (Belgium)Best Webshop
Retail Award (Italy)Best Communication Campaign
European eCommerce AwardsSilver: Best Cross Border Webshop of Europe
Twój Styl Doskonałość Mody Gala Fashion Award (Poland)Excellent Fashion Online Store
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a ta s t e o F o u r r a n g e o F b r a n d s
l i F e s t y l e
ALDO Bruuns Bazaar
Buffalo Carhartt
Cheap Monday Converse
Denim & Supply Ralph Lauren Diesel
Dorothy Perkins Dr. Martens
French Connection Gestuz G-Star KIOMI
Lacoste LIVE Lee
Levi’s® Mads Nørgaard
Marc O’Polo Minimum
mint&berry Nike Sportswear
Only River Island
Samsøe & Samsøe Scotch&Soda
Tommy Hilfiger Vagabond
Vans Zign
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s P o r t
adidas ASICS Bench Burton
CMP F.lli Campagnolo Jack Wolfskin
Lowa New Balance
Nike O’Neill
Patagonia Puma
Quiksilver Reebok
Roxy Salomon Schöffel
The North Face Under Armour Venice Beach
P r e M i u M
7 for all mankindAigner
American VintageCalvin Klein
Designers Remix CollectionFendi
Filippa KHugo Boss
Jeffrey CampbellJust CavalliLiebeskind
LiebigMarlene Birger
MCMMichael Kors
MoschinoPatrizia Pepe
Paul&Joe SisterPolo Ralph Lauren
See by ChloéStrenesse
Tibi
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In case of any questions please contact:
c o n ta c t s
Boris RadkeCorporate Communications
Tel.: +49 30 209681038 boris.radke@zalando.de
Kristin DolgnerCorporate Communications
Tel.: +49 30 200 088 124kristin.dolgner@zalando.de
Corporate Websitehttps://corporate.zalando.com
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