Yrals Case Studies UGC Apps 2011

Digital MarketingThe Future is Now!

About YRALS• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai

• YRALS executes SMO in two formats: – Qualitative Engagement– Quantitative Traffic

• YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty

• The company has executed Social Media campaigns for over 50 clients across sectors including:

Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage

What We Do

WEBSITES SOCIAL APPS

BANNERS MOBILE APPS

SOCIAL APPS

• Utility Apps• User-Generated-Content (UGC) based Apps• Referral Apps• Pledge Apps• Quiz Apps

UGC Apps

Mission Force(http://bit.ly/w9pyCH)

A UGC App that allows users to create a personalized video of them and their friends

Mission ForceLike To Build A Team

Mission Force Light Quiz to Get Users Interested

Mission Force Select Friends That You Want In Your Team

Mission Force A Video of Your Team is Created & Auto-Played

Mission Force Video is Customized with Friends’ Names & Pics

Mission Force Gallery of Videos, Tracking Views & Likes

Spread The CheerA UGC App that allows users to send out Nerolac-branded E-

Cards to their friends on the occasion of Christmas & New Year

Spread The CheerUsers Have To Like The Page To Get Started

Spread The CheerInstructions For The Users

Spread The Cheer Select An E-Card. Write Your Personal Message. Preview It.

Spread The Cheer Users Can Tag Their Friends to Wish Them

Spread The Cheer Users Have To Post It & Spread The Cheer

A UGC App, that aimed to create a directory of all the broken roads in Mumbai, by allowing users to mark

such roads on a map, to help fellow citizens

Zee 24 - Sansanit Kanakhalihttp://on.fb.me/zee24app)

Sansanit KanakhaliLike The Page To Play The Application

Sansanit Kanakhali Upload an image of a bad road with a caption

Sansanit Kanakhali Drag the Marker to the Location of the Bad Road

Each Entry has its own permalink, which users could share to inform fellow citizens.

Users can also SLAP a particular entry to show their frustration at the bad road

Sansanit Kanakhali View All Entries on The Wall Of Shame

Entries with the most SLAPS are highlighted

StarGold – Ra.Onehttp://on.fb.me/stargoldraone

A UGC App that allows users to create their avatars as RA.ONE or G.ONE, as seen in the movie. This helped create

hype around the movie premiere on Star Gold

StarGold – Ra.OneUser Has To Like The Page To Play The Contest

StarGold – Ra.OneA Simple Quiz To Get Users Started

StarGold – Ra.OneSelect An Avatar

StarGold – Ra.OneUpload an Image or use Facebook Photos & Adjust in the Frame

StarGold – Ra.OneShare your Image on your wall, on Twitter etc.

Makeover Contesthttp://on.fb.me/athomecontest

A UGC App, that allows 1 Lucky user to win a Living Room Makeover by uploading a picture

of their messy room and getting votes for it

Makeover ContestUpload An Image Of Your Messy Room

Makeover ContestView Other Entries On The Hall Of Shame

Makeover Contest Users Get Votes for their Entry

Each User gets a Permalink for their Entry, which they can Share on Facebook & Twitter.

Friends can VOTE for an entry by LIKING it

Makeover Contest Winners

The Entry with the most likes wins the contest & is entitled to get a Makeover for his messy room worth INR 30,000/- from @home

Our Clients

Our ClientsAUTO

BFSI

EVENTS EDUCATION

Our ClientsFOOD & BEVERAGE

FMCG

Our ClientsFILM & TV

MOBILE

Our ClientsTECHNOLOGY

MISC.

Connect With Yrals

Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra

Call : +91-22-2661 5764Mail : contact@yrals.com

CEO: Name: Jaideep BirMail: Jaideep@yrals.com

For Sales (Social Media):Name: Adriel GeorgePhone: +91 97732 98832Mail: adriel@yrals.com

For Sales (Apps):Name: Karan SinghPhone: +91 9769996268Mail: karan@yrals.com