Transcript
About Top Draw
Online Marketing Agency
• Build Websites
• Online Marketing
Online Agency since 1995
Focus on results
Killer blog: www.topdraw.com/blog
About Me
In online marketing for 10+ years
Have a YouTube channel on hunting stuff
3360 subscribers
Session Overview
• Background
• Strategy
• Equipment
• Kicking things up a notch
• Questions
What’s Missing?
• Video Editing
• Scripting
• Cinematography
• Creative
• Promotion Strategy
YouTube: The Internet of Video
YouTube• 1 billion unique users each month
• 6 billion hours of video
• Thousands of creators making 6 figures+
• YT is more custom: 1 million channels
Creative Solutions. Measured Results.
YouTube in Canada• 74% of Canadians watch online video.
• Avg YT user: 32 hours per month.
• Avg TV user: 30 hours per week
Creative Solutions. Measured Results.
YouTube Uses• Business
• Describe services
• Show products in greater detail
• Thought leadership
• Staff Training
• Advertisement/Promotion
• Personal
• Create/engage on interest
• Make some money Creative Solutions. Measured Results.
YouTube Sins• Bad lighting
• Bad sound
• Making videos for yourself
Creative Solutions. Measured Results.
Setting Up Your Channel
YouTube Channel Checklist• Create Channel
• Upload Avatar and background image
• Description, links to other social media
• Verify YouTube account
• Connect FB & Twitter
• Set associated website
• Set upload defaults
YouTube has a checklist on this
Creative Solutions. Measured Results.
Website Strategy: SEO● 2 - 2.5X growth every year
Creative Solutions. Measured Results.
Hey, it works on YouTube too!
Creative Solutions. Measured Results.
Strategy: SEO
Creative Solutions. Measured Results.
Shooting Video
Smart Phones• Pros
• Convenient
• Fast to upload
• OK autofocus
• Cons
• Fixed zoom
• Can’t handle dark scenes
• Hard to tripod mountCreative Solutions. Measured Results.
Point and Shoot• Pros
• Cheap
• Zoom capability
• Cons
• Bad mic
• Can’t add external mic
• Bad in dim lighting
• Can’t change lensesCreative Solutions. Measured Results.
Camcorder• Pros
• Loads of zoom
• Excellent autofocus
• Can add external microphone
• Tripod mount
• Somewhat inexpensive
• Flip screen
• Cons
• Can’t change lenses
Creative Solutions. Measured Results.
DSLR• Pros
• Can change lenses
• Can add external microphone
• Badass quality
• Cons
• Autofocus sucks
• Some lenses are loud
• ExpensiveCreative Solutions. Measured Results.
Optional (but not really) Equipment
Lighting• More light is almost always better.
• More lets you shoot with:
• Lower ISO (less grainy)
• Tighter aperture (more in focus)
• Higher framerate
Creative Solutions. Measured Results.
Natural Lighting• Bright!
• Free!
• Doesn’t last long in winter ☹
• Doesn’t move
Creative Solutions. Measured Results.
Continuous Lighting• LED
• Lots of control
• Cast light further
• Not bulky
• Expensive
Creative Solutions. Measured Results.
Continuous Lighting• CFL
• Lots of light for less $
• Can use in a lamp
• Less control
• Fragile
**Look for high “CRI” bulbsCreative Solutions. Measured Results.
Product Lighting• For small products, use a light tent
Creative Solutions. Measured Results.
Ring Lights
SoundBuilt-in microphones
• catch camera sounds (lens focusing, etc)
• catch more echo
• can’t handle wind
• are terrible in loud environments
Creative Solutions. Measured Results.
Lapel/Lavalier Mic• Wired or Wireless (wired is CHEAP)
• Can pick up clothing noise
Creative Solutions. Measured Results.
On-Camera Shotgun Mic• Directional, cut echo
Creative Solutions. Measured Results.
Off-Camera Shotgun Mic• Directional
Creative Solutions. Measured Results.
Off-Camera Shotgun Mic• Directional
Creative Solutions. Measured Results.
Off-Camera Mic
Creative Solutions. Measured Results.
Cutting Echo
Kicking Things Up a Notch• YouTube Creator Academy
Creative Solutions. Measured Results.
Creative Solutions. Measured Results.
Kicking Things Up a Notch
Creative Solutions. Measured Results.
Kicking Things Up a Notch
Creative Solutions. Measured Results.
Multi Channel Networks (MCN’s)
Creative Solutions. Measured Results.
Multi Channel Networks (MCN’s)
Creative Solutions. Measured Results.
Can YouTube be a FT Job?• To get to $60k/yr, I estimate you’d need 4
million views per month.
• Could supplement with merchandise,
sponsorships, etc.
Creative Solutions. Measured Results.
Links
• https://creatoracademy.withgoogle.
com/page/education?hl=en
Creative Solutions. Measured Results.
THANK YOU
Creative Solutions. Measured Results.
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