Your Store on Social-PCG Pitstop 7-16-11

YOUR STORE ON

Kathi KruseKruse Control Inc.

@kathikruse

SocialMore Leads Through Social Media Integration

Changes Have Occurred

“I don’t like talking to a screen. I like face-to-face.”

SHIFT HAPPENS.

Targeted marketing & relationship building is how we succeed at selling cars today.

Car shoppers spend 11 hours online researching their next purchase.

AutoTrader/Polk Car Buying StudyJune 2011

Social Media =

Word of Mouth ...Digitized

What’s Driving These Changes?

Baby Boomers rejected conformity. Today’s generation rejects pretense.

Born into a world of hype, their BS-detectors are highly sensitive and calibrated with

Social feedback.

Consequently....

Tried & true selling methods that worked as recently as 2 years ago work less well today.

“Biggest” & “Best” mean nothing

when your friends say otherwise.

Today’s customer

doesn’t just buy what you

sell...they buy WHO YOU ARE.

Social meets the customer where they are

& preps them to buy.

Relationship = Trust = Sales

The Social Shift: Daily Operations

#1:

Re-allocate advertising dollars

to Social Media

#2:

Wake up to your Social Community

#3:

Your Staff = “Brand Advocates”

Social Media:Managed & Integrated

2-Step Approach:>Build Fans>Turn Fans into Leads

There is no short cut to trust.

Social Media:Managed & Integrated

Success:

Integration with daily operations

KEY:Get Buy In from “Brand Advocates”

7-Steps to Integration:

1.Train Frontline personnel2.Signage3.Tell your stories4.Tap into your “Brand Advocates”5.Motivate, recognize & reward6.Customers & Vendors7.Video Testimonials

Social Media Policy:

No Need to Freak Out

Where From Here?

Give Kathi your business card for today’s free info & slideshare.

Kathi Krusekathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol

.