Your Mama Don't Text and Your Daddy Just Got Rick Roll'd: Making Better Choices in Today's Communication Environment

MAKING BETTER CHOICES IN TODAY'S COMMUNICATION ENVIRONMENT

0

2

4

6

8

10

12

14

Watching TV (offline) Using the Internet

TIME SPENT…HRS/WK

0

2

4

6

8

10

12

14

Watching TV (offline) Using the Internet

FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010

TIME SPENT…HRS/WK

% OF U.S. ADULTS WHO

OWN A CELL PHONE

82%

% WHO HAVE USED

CELL PHONE TO TAKE A PHOTO

76%

% WHO HAVE USED CELL PHONE TO

SEND/RECEIVE A TXT MSG

72%

% WHO HAVE USED CELL PHONE

TO ACCESS THE INTERNET

PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY

34%

MOST DEPENDENT

ON RELATIONSHIPS

LEAST DEPENDENT

ON RELATIONSHIPS

MOST EFFECTIVE

LEAST EFFECTIVE

WORD OF MOUTH/REFERRAL

PR

DIRECT SALES

ONE-TO-ONE/EVENTS

ADVERTISING

• amplifier

SOCIAL MEDIA

FACEBOOK

LINKEDIN

TWITTER

DISCUSSION BOARDS

BLOGS

YOUTUBE

AND THOUSANDS

OF OTHER OPTIONS

YOUR MAMA DON’T TEXT…

COMMUNICATION IS CHANGING—AND THE AUDIENCE IS MORE FRAGMENTED THAN EVER BEFORE

HOW SHOULD YOUR CO-OP RESPOND? PRIORITIZE AND ALIGN WITH YOUR AUDIENCE’S NEEDS

GET GOOD AT SAYING NO TO THINGS THAT AREN’T PRIORITIES, LISTEN TO YOUR MEMBERS TO UNDERSTAND THEIR NEEDS, AND ADAPT AS THINGS CONTINUE TO CHANGE

THANKS!AJJULIANO@GMAIL.COM

(260) 615.3426

IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK

3. FLICKR/ CELL PHONE/SIMPLERICH

8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT

9. FLICKR/TOO LOUD/ROGIRO

10. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL

12. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM

15. FLICKR/GUITAR PLAYER/CAMKNOWS

16. FLICKR/IMG_0478.JPG/EDKOHLER

17. FLICKR/ELECTRIC BILL/CHRIS ROCK

20. THEINCREDIBLESUIT.BLOGSPOT.COM

21. FLICKR/I’M LISTENING/MELVIN GAAL

22. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT

23. FLICKR/CHAMELEON/ WILLIAM WARBY

24. FLICKR/GRANDPA/MARYA

25. BOB COLLIER/PA WIRE/PRESS ASSOCIATION IMAGES