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The Youth Social Idea Contest 2010…ideas for a new India

..needs a platform to voice their concern and express their ideas for societal and sustainable environmental growth.

Today’s Youth…Today’s Youth…

Yo! Can• Provides a unique opportunity to

develop and present their innovative ideas at a national platform

• A national level annual competitive event

• Aims to harness the youth-ideas to develop India

• Seek to enhance the spirit of social responsibility among the Indian youth

• Yo! Can will also help the shortlisted participant in actually implementing the idea in a real life environment

• Conducted across India among the students of professional courses

• The entire event is spread across six months and is divided in four phases

• 3,500+ Professional College Coverage

• 150+ onsite campus workshops

• 100+ onsite college competition

• 100,000 Participants• 10 Million Audience

Yo! Can Reach

Focus Areas

EnvironmentEnvironment

GovernanceGovernance

Social IssuesSocial Issues

Agriculture and Rural

Agriculture and Rural

TechnologyTechnology

I have an idea…to improve IndiaI have an idea…to improve India

Social Business Social Business

Environment

Ideas which can directly or indirectly contribute to the improvement of environment, should touch at least one of the following issues Conservation of natural resources Promote sustainable development Energy management Water resource management Waste management Wild life preservation Biodiversity preservation Climate change and Global warming

Technology

Ideas which can contribute to societal and environmental benefit by effectively using technology

Ideas which uses internet and other modern communication channels for execution

Agriculture & Rural

Ideas which can utilize the agriculture capacity to create economic growth, should touch at least one of the following issues Organic Farming Irrigation Farmer Suicide Food Processing Rural Supply Chain Food Security Food Storage Rural Finance Agri Marketing

Governance

Ideas which can improve the quality of governance at Corporate, Social or Government level, should touch at least one of the following issues International Relationships Electoral Reforms Judicial Governance Public administration and

governance Direct Taxation Corruption Corporate Governance Cyber Governance Local and Self Governance Industry and Sectoral Governance

Social Issues

Ideas that can resolve issues which directly or indirectly affect many or all members of the society and are considered to be problems or controversies related to moral values or both, should touch at least one of the following issues Poverty Population Inflation and Price rise Education System Literacy Child labour Women Empowerment Terrorism, Naxalism, Religious Violence Economic Disparity Honour killings Racism Sexual education and Awareness Regionalism

Social Business

Ideas related to business which will help in overcoming poverty or problems which threaten people and society such as Education, Health, Technology access and environment

Ideas related to business whose objective is not only earning profit but also financial and economic sustainability

Participants Profile The competition will be

conducted across India Students from the colleges

having campus in India and studying full time professional courses such as MBA, Engineering, Medical etc. can participate in the competition

All the students enrolled for fulltime courses in these institutes are eligible to participate in the competition

Participants should not be more than 30 years of age as on 31st October 2010

Event Format

online submission of ideas andintra college competition

city level inter college

competition

zonal level competition

national finals

Stage 1 ideate

Stage 2Conceptualize

Stage 3Execute

Stage 4Evaluate

Stage I - Ideate

Stage I: Flow of Events

Stage II - Conceptualize

Stage II: Flow of Events

Stage III - Execute

Stage III: Flow of Events

Stage IV – Evaluate…to win

Stage IV: Flow of Events

Awards

Students Award

Spirit of Social Responsibility Award

Social Business Award Environment Mitra Award Agriculture Innovation

Award Technology Innovation

Award People’s Choice Award Panelist Award

College Award

Most Socially Responsible College

Most Environment Friendly College

Most Entrepreneur Friendly College

Most Socially Innovative College

Timelines

Timelines

Activity Date

Instt. Registration Closes 31st Oct 2010

Campus Workshops 1st Nov – 30th Nov 2010

Student Registration Closes 3rd Dec 2010

College Level Competition 6th Dec – 25th Dec 2010

City Level Competition 3rd Jan – 15th Jan 2011

Workshops (Online/physical) 20th Jan 2011

Zonal Competition 9th Feb – 12th Feb 2011

Grand Finale 5th March 2011

TV coverage - 6 Episodes + Promos

Radio coverage - 20,000 seconds +RJ Mention

Print coverage - 5000 Sq cms + Editorial

Digital Media promotions - 100 Mn hits

Extensive PR coverage In campus promotion -

Banner + Poster BTL in 100 college

Yo! Can – The Marketing Matrix

Yo! CanThe Youth

Social Idea Contest 2010A competition to mobilise the vibrancy & freshness

of the young India to generate ideas for the betterment of the country

Email: info@yocan.in. +91-120-422 2838