Yahoo Finance EPM: Building a Cohesive Heterogeneous Technical Environment January 17 th, 2008 Key Performance Ideas.
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Yahoo Finance EPM: Building a Cohesive
Heterogeneous Technical EnvironmentJanuary 17th, 2008
KeyPerformanceIdeas
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Agenda
• Introductions
• Application Delivery Lifecycle
• Yahoo! Corporate Landscape
• How Yahoo! Supports its Corporate Landscape
• Finance Organizational Requirements Overview
• Systems Environment
• Key Performance Ideas - Solutions Delivered and Data Integration
• Star Analytics at Yahoo!
• Bob’s 10 Insights and Learnings
• Q&A
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The KPI Value Proposition
• We are an Oracle partner with specific focus on Hyperion:– Hyperion Focus – The Hyperion product suite is the focus of our technical competency– Best-of-Breed Expertise – We are capable of augmenting Hyperion with world-class
3rd party tools– Proven Track Record – We have successfully implemented a full range of Hyperion
solutions
• Our team has extensive experience with:– The Planning Process – We understand the impact of a coherent budget & planning
process on the operations and financials of a company– Meaningful Business Intelligence – We can help turn your data into useful information
for decision making– Process Transformation – we understand the importance of engaging the users, not
just the technology– A Complete Solution – We have all the technical expertise necessary – as well as
project management, change management, infrastructure, documentation & training experience to make a project successful
• You have our commitment:– Leadership by our Leaders – Every project is led by hands-on participation of the KPI
management team– Customer Satisfaction – We are passionate about our customer’s success & helping
achieve their goals– Ethical & Transparent – KPI is committed to doing business “the right way”
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A Partial List of KPI Clients
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Introduction to Star Analytics
• Founded 2004 by Hyperion veterans
• VC backed software company
• Fortune 500 referenceable customers
Partial List of Star Analytic’s Customers
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Yahoo Finance EPM
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BusinessStrategy/
Model
Business Process/
Management
Technical enablement
People
ProcessTechnology
Application Delivery Fundamentals
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Yahoo! Business Landscape
Entity
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Monthly
184M UV
3,600,000,000
Advertisers
PublishersPartnerships
Divestures
M&A
Highly competitive marketHeightened scrutiny on financialsLarge and complex legal structures
Legal Entities
Entity
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ManageChange!
StrategicInvestments
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Corporate Applications – Business Intelligence Team
Unique value of Corporate Applications• Align for complete end-to-end
integration and highly aligned with complementary providers
• Specifically focused on Hyperion platform and organized with focused roles
1) Help Desk 2) Operations3) Development
• Designed to create value-add for Finance instead of just basic services = business partner role
• Designed to be a catalyst for change (efficiency & automation)
• Designed to be strategic partner and “be part of the conversation”
• Designed to provide process design as well as technical solutions
CorporateApplication
ERPOracle
HRMSData
warehouseHyperion
FinanceHRSales &
Marketing
Decision Support
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Finance Overview
• Operate in multiple currencies (25)
• Financial forecasting – monthly interval, 8 rolling quarters
• Actuals reporting – Hyperion
• 5 tier allocation for functional burdening.
• 9 year data retention policy
• Detailed forecasting bottoms up –(named employees) (data gathering vs. data analysis and modeling)
• Partner and affiliate level forecasting
• Consolidated reporting - frequency
• Frequent M&A activity
~375 Global Users
Support – Follow the Sun
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Yahoo! Systems Environment
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Solutions Delivered at Yahoo!
• System 9 Planning
– Includes Workforce Planning
• Custom Essbase reporting environment
– Essbase Analytics (BSO)
– Enterprise Analytics (ASO)
– Transparent Partitions
• Custom FX Solutions
– As part of 4x daily data movement
– FX Unlimited
• Outsourced Operational Administration
• Outsourced Help Desk
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Yahoo!’s Data Integration Requirements
• Extract Hyperion Planning data 4x/day with zero downtime
• Schedule periodic extracts from Hyperion Applications
• Update Oracle Data Warehouse
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Star Integration Server (SIS)
• Enterprise software suite
• Unifies information across portfolio of financial analysis applications
• Shares critical financial information throughout the enterprise
• Lets businesses safeguard, manage, re-use, and capitalize on critical financial information
• Enables both historical and near real-time financial reconciliation, compliance, and control
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How Star Integration Server (SIS) Was Used to Solve Yahoo!’s Needs
Essbase Analysis
Hyperion Reports
Oracle Data Warehouse
Business Intelligence Tools &Other Reporting Standards
Revenue OPEX
HYPERION PLANNING
Headcount
Essbase Reporting Environment
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Capabilities
Star Analytics at Yahoo!
Extract Hyperion Planning data 4x/day
Hyperion Planning environment online 24*7
Schedule periodic extracts from Hyperion Applications
“Data Generating” Hyperion Planning data synchronized with Oracle Data Warehouse
Ability to use Essbase ASO for roll-ups and Essbase Planning BSO for R/W and calculation intensive operations
Improved reporting with greater adherence to corporate reporting standards
Requirements• Extract Hyperion Planning
data 4x/day with zero downtime
• Schedule periodic extracts from Hyperion Applications
• Update Oracle Data Warehouse
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Bob’s 10 insights and learning’s
1. Partner partnerships – KPI/ Star Analytics product roadmap 2. Hammer mentality – there are many options
(SIS, Perl - balanced with sustainability)3. Keep it simple – Architecture, Object counts, Servers,
Platforms [keep ops simple] (fewer load rules)4. Automated reconciliations are possible (report script, FSG,
Perl)5. Leverage RDBMS principals – incremental loads,
fragmentation, 3rd normal form normalization 6. Run away from temporary development solutions = concrete7. The “D” word - document8. Rapid application development (RAD) – really awful design,
randomly assembled database 9. Stick with it – process rigor 10. Business partner in business process management
(examples: calendar, outline maintenance, M&A)
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Question & Answer
Contact Information
• Bob Yau
Bob_yau_2000@yahoo.com or LinkedIn
• Nate Coate
nate@keyperformancideas.com (415) 948-3430
• Quinlan Eddy
qeddy@staranalytics.com (650) 539-4600
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